Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery
Skift Take
Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.
Travel metasearch sites such as Trivago and Tripadvisor fell considerably short of pre-pandemic 2019 revenue levels in 2022 while travel companies in other sectors, such as Airbnb in short-term re
