Articles tagged “metasearch”

Online Travel

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Online Travel

Kayak CEO Says Online Travel ‘Still Sucks’ and He Wants to Stay ‘Until It’s Fixed’

Twenty years later, Google is the leading global player in travel metasearch. Steve Hafner can do little about that but argues travelers can snack on Google but they should come to Kayak for better results when they are ready to book.

Kayak CEO Says Online Travel ‘Still Sucks’ and He Wants to Stay ‘Until It’s Fixed’

Online Travel

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Trivago Tests New TV Commercials

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

What Happened to the Trivago Guy?

Short-Term Rentals

HomeToGo Partners With Adventure App Komoot to Boost Its Experiences Biz

The partnership is part of HomeToGo’s efforts to boost its experiences business.

HomeToGo Partners With Adventure App Komoot to Boost Its Experiences Biz

Podcasts

Travel Metasearch’s Big Issues

Today's podcast looks at metasearch and changing consumer habits, United’s next Boeing issue, and an Ohtani tourism boost.

Travel Metasearch’s Big Issues

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

How Travel Metasearch Lost Its Mojo

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

Online Travel

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms