Articles tagged “metasearch”

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Seth Borko, Skift

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

5 days ago

Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’

Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’

Dennis Schaal, Skift

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.

1 week ago

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Dennis Schaal, Skift

Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can't control, including Google's incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch spend.

2 weeks ago

The Many Ways Google Impacts Travel: New Skift Research

The Many Ways Google Impacts Travel: New Skift Research

Seth Borko, Skift Research

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

2 weeks ago

What’s Wrong at Tripadvisor?

What’s Wrong at Tripadvisor?

Dennis Schaal, Skift

Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few.

3 weeks ago

Google Flights Ends Booking Charges for Airlines That Paid

Google Flights Ends Booking Charges for Airlines That Paid

Dennis Schaal, Skift

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

1 month ago

Hipmunk Co-Founders Spurned by SAP Concur in Attempt to Buy Back the Company

Hipmunk Co-Founders Spurned by SAP Concur in Attempt to Buy Back the Company

Dennis Schaal, Skift

It isn't very unusual for a company like Hipmunk to get acquired and then to fade into oblivion in the clutches of a much larger corporation. That's the way it goes in the heartless mergers-and-acquisitions game.

1 month ago

Google Vacation Rental Partners Diverge on Whether to Name Guests in Reviews

Google Vacation Rental Partners Diverge on Whether to Name Guests in Reviews

Dennis Schaal, Skift

Booking sites' guests reviews on Google have been a highly charged issue for years. The latest is that Airbnb and TripAdvisor are willingly giving Google their guest reviews of vacation rentals, but they are busy figuring out how not to give away the store in the process.

1 month ago

Trivago Names New CEO in Surprise Executive Shuffle

Trivago Names New CEO in Surprise Executive Shuffle

Dennis Schaal, Skift

The so-called relevancy assessment, which had Trivago punishing big advertisers for landing pages that didn't perform well, and other factors, proved to be a multiyear disaster for the metasearch company. The company has ditched the policy — and now its CEO.

4 months ago

Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

Dennis Schaal, Skift

Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in emerging categories where the products aren't cookie-cutter such as in vacation rentals, and tours and activities. After all, when experiences are unique or varied, comparing them is hard.

4 months ago

Marriott and Expedia Exclusive Agreement Will Retake Control of Wholesale Rates

Marriott and Expedia Exclusive Agreement Will Retake Control of Wholesale Rates

Dennis Schaal, Skift

In an I-just-saw-an-elephant-fly moment, Marriott International will be directing businesses to Expedia Group to access certain Marriott wholesale rates. Bedbanks, tour operators, and smaller online travel agencies that play games with room rates are put on notice.

5 months ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

7 months ago