Articles tagged “metasearch”

Transportation Booker GoEuro Changing Name to Omio

Transportation Booker GoEuro Changing Name to Omio

Patrick Whyte, Skift

A new name shows that GoEuro has ambitions outside of Europe. Can it deliver on this promise?

5 days ago

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Sean O'Neill, Skift

Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!

2 weeks ago

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Dennis Schaal, Skift

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.

1 month ago

HotelQuickly Disaster Raises Questions on How Travel Search Giants Vet Advertisers

HotelQuickly Disaster Raises Questions on How Travel Search Giants Vet Advertisers

Sean O'Neill, Skift

It's a matter of probability that some companies will face cash crunches. It appears HotelQuickly has. But global travel search companies need to detect problems sooner. They must quickly put a pause on referring consumers to troubled companies before too many victims pile up.

2 months ago

Google’s New Hotel Search Is a Greater Threat to Booking Rivals

Google’s New Hotel Search Is a Greater Threat to Booking Rivals

Dennis Schaal, Skift

When it comes to Google and its hotels redesign, few things are all or nothing. TripAdvisor can worry that Google now has more traveler photos and reviews, but some of them are from TripAdvisor. Hotel websites and phone numbers get featured, but clicking on a book button brings customers to an online travel agency site. In travel, it's never winner take all.

4 months ago

Expedia CEO Insists That Online Travel Agencies Aren’t Over

Expedia CEO Insists That Online Travel Agencies Aren’t Over

Dennis Schaal, Skift

The biggest knock on the online travel agencies these days is that the competition is intense and that their golden years are done. Expedia's Mark Okerstrom counters that his company has a single-digit share of a $1.6 trillion market, and he's going wide and deep to pick up more. The jury is still out.

4 months ago

Ad Spending Cuts Help Trivago Return to Profitability

Ad Spending Cuts Help Trivago Return to Profitability

Sean O'Neill, Skift

Shares in the hotel search company rose the most in two years on news that a cut in ad spending had pushed the Expedia-controlled company into the black. But the company, which once enjoyed meteoric growth, seems unlikely to return to turbo-charged revenue gains anytime soon.

4 months ago

Google Working on Solving the Pain Points in Vacation Package Shopping

Google Working on Solving the Pain Points in Vacation Package Shopping

Dennis Schaal, Skift

When Google perfects vacation package search, this could be a very compelling product because some have tried, but few are doing it in any meaningful way. This is all part of Google's steady and ongoing rise in the travel e-commerce ecosystem.

4 months ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

4 months ago

Booking Holdings Tweaks Momondo’s Marketing Strategy

Booking Holdings Tweaks Momondo’s Marketing Strategy

Patrick Whyte, Skift

Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?

5 months ago

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Dennis Schaal, Skift

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

5 months ago

Tripping Sheds Most Staff After ‘Ugly’ Conflict Between Founders and Board

Tripping Sheds Most Staff After ‘Ugly’ Conflict Between Founders and Board

Dennis Schaal, Skift

Vacation rental metasearch isn't necessarily ahead of its time, although it certainly isn't easy given the complexity of the inventory and the required backend technology. Still, any company needs to execute to make a go of it, and that appears to have been a quality in short supply at Tripping.

6 months ago