Articles tagged “metasearch”

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

1 month ago

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Dennis Schaal, Skift

Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

1 month ago

Booking Site Ixigo’s Rail-First Strategy Propels Growth in India

Booking Site Ixigo’s Rail-First Strategy Propels Growth in India

Sean O'Neill, Skift

An exclusive first look at Ixigo's fiscal year financials reveals that the travel price-comparison startup is growing rapidly. Its story suggests how business models that originated in Western markets sometimes need to adapt to local needs to succeed in emerging markets.

3 months ago

Google Travel Is Now One Step Closer to One-Stop Shopping

Google Travel Is Now One Step Closer to One-Stop Shopping

Dennis Schaal, Skift

Google has taken a huge next step, putting all the pieces together, by including flights, hotels, packages, and trip-planning tools on a dedicated website and in Google Search and Google Maps. Google's foothold in travel just got even larger.

3 months ago

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Dennis Schaal, Skift

Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it's not only enough to make your head spin, but it's ominous from a competitive standpoint, as well.

4 months ago

TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream

TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream

Sean O'Neill, Skift

TripAdvisor is smart to try to tap the ad budgets of cruise lines and online travel agencies with a relevant new price-comparison search tool. But many first-time cruisers may feel too overwhelmed by all of the review content given all of the complexity in booking a cruise.

5 months ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

6 months ago

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

Dennis Schaal, Skift

The fact that Booking Holdings and Expedia Group are leaning away from TripAdvisor is a wake-up call for many metasearch sites. However, travelers still love to use the damn things for comparison shopping, so there's that.

6 months ago

Transportation Booker GoEuro Changing Name to Omio

Transportation Booker GoEuro Changing Name to Omio

Patrick Whyte, Skift

A new name shows that GoEuro has ambitions outside of Europe. Can it deliver on this promise?

6 months ago

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Sean O'Neill, Skift

Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!

7 months ago

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Dennis Schaal, Skift

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.

8 months ago

HotelQuickly Disaster Raises Questions on How Travel Search Giants Vet Advertisers

HotelQuickly Disaster Raises Questions on How Travel Search Giants Vet Advertisers

Sean O'Neill, Skift

It's a matter of probability that some companies will face cash crunches. It appears HotelQuickly has. But global travel search companies need to detect problems sooner. They must quickly put a pause on referring consumers to troubled companies before too many victims pile up.

9 months ago