Articles tagged “metasearch”

TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings

TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings

Dennis Schaal , Skift

Hotels — 10,000 of them — have voted with their feet, or advertising budgets, that is, and are trying out TripAdvisor's new sponsored listings program. The bottom line is the success or failure of the program will depend on how it impacts advertisers' bottom lines.

3 weeks ago

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Dennis Schaal , Skift

Trivago views Google Hotels as a separate channel from Google AdWords, and it is testing participation now that sites such as its own are no longer banned. Then comes the question of how profitable using Google Hotels would be, and whether Trivago wants to spend a lot of money in a competitive product.

1 month ago

Has Google Made the Lowest Hotel Rates Harder to Find?

Has Google Made the Lowest Hotel Rates Harder to Find?

Sean O'Neill, Skift

It has become harder to find the online travel agencies with the lowest prices in Google's metasearch. The apparent change this week implicitly favors travel giants, which can afford to dominate ad auctions for online search.

1 month ago

Airbnb Mulled Integrating Skyscanner for Flights and Buying Hopper

Airbnb Mulled Integrating Skyscanner for Flights and Buying Hopper

Sean O'Neill, Skift

Airbnb has sold investors on a growth story based, in part, on adding flights and other products. But selling flights is extremely complicated.

3 months ago

Travel Search Engine Wego Labored in Asia but Found Its Footing in the Gulf States

Travel Search Engine Wego Labored in Asia but Found Its Footing in the Gulf States

Sean O'Neill, Skift

Wego got its start in 2005. But it only found a path to scaling up recently when it shifted its focus from Asia to the Gulf States.

3 months ago

Expedia Could Find a Silver Lining in Trivago’s Woes

Expedia Could Find a Silver Lining in Trivago’s Woes

Dennis Schaal, Skift

As a sage songwriter once said, "You don't need a weatherman to know which way the wind blows." Trivago CFO Axel Hefer knows that, and he said current headwinds are obviously harder to manage than tailwinds. But if Trivago can work its way out of the mess it's in, it may emerge as a stronger company.

3 months ago

Vacation Rental Search Startups Face Intensifying Rivalry

Vacation Rental Search Startups Face Intensifying Rivalry

Sean O'Neill, Skift

Tripping, a leader among vacation rental price-comparison startups, is facing fierce competition from rivals like HomeToGo, Holidu, and Hundredrooms thanks to a flurry of fundings in the past year.

3 months ago

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Hotel Loyalty Rates Finally Gave Room Key Site an Advantage

Sean O'Neill, Skift

Room Key is a bit like the train in the children's story, "The Little Engine That Could," which kept saying "I think I can, I think I can." While Room Key may never become the next Kayak, it may help hotel chains gain more direct bookings.

4 months ago

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Sean O'Neill, Skift

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

5 months ago

Google Hotels Revamps Mobile Features as Its Ambitions Expand

Google Hotels Revamps Mobile Features as Its Ambitions Expand

Sean O'Neill, Skift

Google wants consumers to buy more travel on it. That may prompt industry players to closely patrol the gray line between the search giant referring more customers to them and Google becoming customers' first choice for booking trips.

5 months ago

Inside Priceline Group’s Diss of Trivago — The Backstory

Inside Priceline Group’s Diss of Trivago — The Backstory

Sean O'Neill, Skift

What do a debate over landing pages, the acquisition of Momondo, a shift into hotel software services, and regulators forcing changes in online travel agency contracts have in common? Each of those seemingly unrelated things may have pushed Priceline to toggle back its spending on Trivago.

5 months ago

Google Flights’ New Look Moves Away From Travel Inspiration

Google Flights’ New Look Moves Away From Travel Inspiration

Sean O'Neill, Skift

Google made its claim to fame partly on the simplicity of its user interface. Its new interface for flight search is a return to its elegant design roots.

5 months ago