Online Travel News

These articles delve into the latest trends, technologies, and strategies that are shaping the online booking landscape, ensuring that industry insiders stay informed and prepared for change. These stories cover essential topics such as the development of innovative booking platforms, the role of artificial intelligence and machine learning in personalizing travel options, and the impact of mobile technology on customer behavior. Additionally, the news stories highlight the growing importance of user-generated content and reviews in shaping consumer decisions, and the role of social media in the online travel booking ecosystem. Skift’s stories examine the competitive landscape and offer insights into the successes and challenges faced by major online travel agencies (OTAs), startups, and traditional travel companies transitioning to the digital space.

Online Travel

Expedia Will Soon Get Access to Ryanair Flights as the Companies Make Peace

The Expedia-Ryanair hotel partnership earlier this year was an early signal that the two big travel companies were on the precipice of settling long-standing differences.

Expedia Will Soon Get Access to Ryanair Flights as the Companies Make Peace

Online Travel

Paytm’s Latest Moves in Travel – India Report

Paytm is a major fintech player in India and has a strong user base in smaller towns of India. This user base gives it a slight advantage over other OTAs. 

Paytm’s Latest Moves in Travel – India Report

Airlines

Google, Travalyst and Cirium in Talks on How to Measure Airline Emissions

Cirium is a for-profit company, selling its data to corporations and the airline industry to more accurately measure flight emissions. Could its reluctance at this early stage to share that data with Google and Travalyst be out of self-interest?

Google, Travalyst and Cirium in Talks on How to Measure Airline Emissions

Online Travel

MakeMyTrip and Air India Express Launch Xpress Holidays – India Report

MakeMyTrip's newest collaboration is with Air India Express to offer holiday packages on the airline's website and app. The move comes a month after IndiGo introduced a hotel booking option on its platform.

MakeMyTrip and Air India Express Launch Xpress Holidays – India Report

Online Travel

Uber Launches Loyalty Program With Air France-KLM

Uber is adding new features, some temporary, to take advantage of increased tourists in Paris for the Olympics starting later this month.

Uber Launches Loyalty Program With Air France-KLM

Online Travel

Viator Launches New Campaign: ‘Regret Less. Do More.’

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Viator Launches New Campaign: ‘Regret Less. Do More.’

Online Travel

Will Hotel Guests Really Book Viator Experiences With Amazon Alexa?

Industry response to a recent Skift story centered on this question: Would people actually use voice search to book travel experiences? The answers were revealing about the sector's broader opportunities and challenges.

Will Hotel Guests Really Book Viator Experiences With Amazon Alexa?

Online Travel

Superapp? Nah, India’s Ixigo Would Rather Adopt a Multi-App Strategy

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed.

Superapp? Nah, India’s Ixigo Would Rather Adopt a Multi-App Strategy

Online Travel

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Now you know why online travel companies do so much A/B testing. The whole world seems to depend on whether a price disclosure is in a bold or light font. Fee transparency is being put to its own test in California.

Expedia, Airbnb and Booking Comply With California Junk Fee Law — But in Different Ways

Online Travel

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews