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Online Travel News

Here’s what’s latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift’s online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Hotels

Small Players Backed by PE Thrive in Travel Tech’s M&A Surge

2025 is expected to be a banner year for travel tech M&A. Add-on acquisitions, particularly of companies with $5M-$50M ARR, are poised to set new records as platforms scale up and prepare for IPOs or acquisition by mega-cap firms.
Rafat Ali | 4 hours ago
A sign with the Booking.com logo with a long desk in the foreground.
Online Travel

Booking Holdings Layoffs Would Be Less Severe Than in 2020

Booking Holdings resumed hiring fairly aggressively after the pandemic, but is now trimming its workforce as part of a plan to get a handle on costs. A major part of the reorganization is to figure out the best areas for investment.
Dennis Schaal | 2 days ago
Online Travel

Building Travel Brand Love through Content and Culture

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.
Amazon Ads + Skift | 7 days ago
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Indians are key source market for tourism in neighboring states of Bhutan, Nepal, and Sri Lanka.
Online Travel

How Millennials and Gen Z Are Shaping India’s Travel Trends

Curious about the future of travel or how digital ecosystems are shaping it? Wondering how to keep the brand agile in a fiercely competitive market? It all starts with understanding how Gen Z and millennials travel.
Peden Doma Bhutia | 1 week ago