Articles tagged “skift research”

Expedia Is Growing Alternative Accommodations Faster But Booking Isn’t Slowing Down

Expedia Is Growing Alternative Accommodations Faster But Booking Isn’t Slowing Down

Seth Borko, Skift Research

Booking sites are offering more types of travel products and services on their platforms. Of these verticals, alternative accommodations are a highly contested space where Booking and Airbnb lead for now.

4 days ago

The Biggest Inventory Challenges for Online Booking Sites: Latest from Skift Research

The Biggest Inventory Challenges for Online Booking Sites: Latest from Skift Research

Seth Borko, Skift Research

Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.

2 weeks ago

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

3 weeks ago

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Online Travel Media — Skift Research Looks at Who Stands Out in 2018

Haixia Wang, Skift Research

The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an overwhelming number of options.

3 weeks ago

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Opportunities for the 15 Ways Travelers Use Mobile: Skift Research

Meghan Carty, Skift Research

If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.

1 month ago

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

All The Ways U.S. Travelers Use Mobile at Destinations: New Skift Research

Meghan Carty, Skift Research

From finding things to do, to making spontaneous bookings, and more, mobile has a role to play at each part of the in-destination journey. Travel brands that can add value to this mobile journey have a lot to gain.

1 month ago

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Technologies Every Hotelier Needs to Understand: Latest From Skift Research

Rebecca Stone, Skift Research

The hotel industry needs to catch up with the times when it comes to technology, and we're not just talking about cloud offerings and software-as-a-service technologies. The smart hotelier of today is investing in next generation tech capabilities such as artificial intelligence, machine learning, voice capabilities, virtual reality, robotics, and more, but all with the guest experience in mind.

2 months ago

Skift Call July 10: The Amazon Factor

Skift Call July 10: The Amazon Factor

Tom Lowry, Skift

Nothing quite gets the attention of travel executives these days like the mere mention of Amazon. Will it get in? Will it stay on the sidelines? We'll explore all the implications on Tuesday, July 10 at 1 p.m. EST on a Skift Call. Please join us for this all-important discussion.

2 months ago

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports

Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports

Haixia Wang, Skift

Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.

2 months ago

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

New Skift Research Report: Challenges for Hotels to Streamline Back-End Technologies

Rebecca Stone, Skift Research

The hotel tech stack of today should focus entirely on the customer journey and be arranged so that it provides guests a seamless experience. A hotel tech stack that is not integrated on the back-end will feel fragmented on the front-end.

2 months ago

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

2 months ago

New Skift Research Report: The Crisis in Online Travel Agency Advertising

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

2 months ago