Articles tagged “skift research”

Skift Podcast: Why Travel Should Be Optimistic About 2019

Skift Podcast: Why Travel Should Be Optimistic About 2019

Hannah Sampson, Skift

Tune in to hear the reasons the travel industry could be in for a good year — or the factors that could steer 2019 off course.

3 days ago

How Hyatt Is Making Waves: Latest Skift Research Report

How Hyatt Is Making Waves: Latest Skift Research Report

Rebecca Stone, Skift Research

As earnings season for 2018 results for the hotel companies begins, Skift Research is out with a deep dive report on Hyatt assessing some of the company's key developments. With the company's recent acquisitions in the management space, dispositions of owned real estate, and increased focus on wellness offerings, we think Hyatt is smartly positioning itself for an uncertain future.

5 days ago

Thinking of Food Tourism Beyond a Good Meal and Drinks: New Skift Research

Thinking of Food Tourism Beyond a Good Meal and Drinks: New Skift Research

Meghan Carty, Skift Research

We see food tourism as being more than just a buzzy trend. Understanding what it is today can help stakeholders find their place in the potentially lucrative space.

5 days ago

Medellin’s Tourism Challenge: Telling the Right Story of Its Violent Past

Medellin’s Tourism Challenge: Telling the Right Story of Its Violent Past

Rebecca Stone, Skift

Medellin has gone through an incredible transformation over the past 30 years, but large issues still remain prevalent. As the city figures out the right story it wants to tell, its "fake it ‘til you make it" strategy somehow works — speaking to the resilience of many developing economies that are navigating histories of crime, corruption, and violence and still figuring out how to position themselves as destinations.

6 days ago

New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

New Skift Research Sets Key Benchmarks for Marketing Operations in Hotels

Haixia Wang

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

1 week ago

Defining a New Era of Food Tourism: Latest Skift Research

Defining a New Era of Food Tourism: Latest Skift Research

Meghan Carty, Skift Research

Food tourism is one trend that we don’t see ever going away, but it will never stop evolving. Destinations and other stakeholders need to understand what it means today in order to reap the benefits food tourists can bring.

2 weeks ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

2 weeks ago

The State of Marketing Technology in Travel 2019: New Skift Research

The State of Marketing Technology in Travel 2019: New Skift Research

Haixia Wang, Skift Research

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

3 weeks ago

U.S. Airline Revenue Growth Will Slow in 2019: New Skift Research Estimates

U.S. Airline Revenue Growth Will Slow in 2019: New Skift Research Estimates

Seth Borko, Skift Research

Skift Research's proprietary U.S. airline estimates provide market shares for all major carriers as well as industry overviews by product line and key operating statistics.

4 weeks ago

Breaking Down the U.S. Airline Industry by Market Size: New Skift Research Estimates

Breaking Down the U.S. Airline Industry by Market Size: New Skift Research Estimates

Seth Borko, Skift Research

Want to understand the U.S. airline industry, but short on time? Our proprietary estimates will allow you to understand how the the market is changing, which airlines are growing fastest, and the most important operational metrics at a glance.

1 month ago

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Peru’s Challenge to Build Tourism Outside the Shadows of Machu Picchu

Rebecca Stone, Skift

Peru has done a lot in terms of diversifying its tourism industry, but a stronger emphasis on a unified vision for tourism is still needed. If governments don’t start prioritizing tourism — which has far-reaching impacts on other industries, the environment, and the lives of locals — we’re going to lose critical parts of history that help explain who we are and how we got here.

1 month ago

Expect Solid Year of Growth for Travel in 2019: New Skift Research

Expect Solid Year of Growth for Travel in 2019: New Skift Research

Rebecca Stone and Seth Borko, Skift Research

Our latest Skift Research report provides a look-back on 2018 and details our 2019 economic expectations for the U.S. and globally. All in all, we expect a solid year of economic growth in 2019 which should translate well for the travel industry.

2 months ago