Articles tagged “skift research”

New Skift Research Report: The Crisis in Online Travel Agency Advertising

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

2 days ago

How Today’s Destination Marketers Need to Evolve: Skift Research

How Today’s Destination Marketers Need to Evolve: Skift Research

Meghan Carty, Skift Research

With the changing desires of travelers and growing impacts of overtourism, today’s DMOs have more roles to juggle than ever.

2 days ago

New Skift Research Points to Amazon Playing a Larger Role in the Travel Industry

New Skift Research Points to Amazon Playing a Larger Role in the Travel Industry

Seth Borko, Skift Research

It’s dangerous to give Amazon breathing room in any industry; better to think through its implications for travel today. Amazon is not simply a threat, it offers lessons and opportunities for travel executives as well.

3 weeks ago

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

New Skift Research Report on Amazon Breaks Down What Every Travel Exec Needs to Know

Seth Borko, Skift Research

Amazon likely has a role to play in the future of travel distribution, marketing, or devices — if not all three. Travel leaders need to prepare today or risk being caught flat-footed tomorrow.

4 weeks ago

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Why a Smart Mobile Strategy Is Essential to Luring Chinese Travelers

Meghan Carty, Skift Research

Chinese outbound travelers have distinct and evolving behaviors and preferences that affect the way they travel. The best strategies to appeal to this market are built on a clear understanding of these nuances.

1 month ago

New Skift Research Report Offers Best Practices For Attracting Chinese Tourists

New Skift Research Report Offers Best Practices For Attracting Chinese Tourists

Meghan Carty, Skift Research

Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.

1 month ago

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Marriott Shows Strength in Loyalty But Skift Research Underscores Hospitality’s Challenges

Rebecca Stone, Skift Research

Consumer sentiment towards the majority of hotel loyalty programs has been improving over the past five years and the breadth of programs is also growing, but the path to real customer loyalty isn't that simple.

2 months ago

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Seth Borko, Skift Research

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

2 months ago

New Skift Research Survey Shows the Complexity of Affluent Travelers

New Skift Research Survey Shows the Complexity of Affluent Travelers

Meghan Carty, Skift Research

Affluent travelers are often targeted by travel brands due to their huge spending power. Making assumptions about this segment based purely on their high incomes, however, is likely to be a mistake.

2 months ago

Interview: Stay Alfred CEO on Building the Future of Vacation Rental Tech

Interview: Stay Alfred CEO on Building the Future of Vacation Rental Tech

Seth Borko, Skift Research

There's a new generation of property managers trying to bring hotel-like professionalism and scale to the vacation rental market. Their tech chops will play a large role in determining if they succeed or fail.

3 months ago

Skift Adds Senior Editorial and Research Leadership to Team

Skift Adds Senior Editorial and Research Leadership to Team

Rafat Ali, Skift

Skift has brought on two new team leaders to build the next phase of growth of our Editorial and Research teams.

3 months ago

New Skift Research Report: Decoding the Modern Vacation Rental Technology Landscape

New Skift Research Report: Decoding the Modern Vacation Rental Technology Landscape

Seth Borko, Skift Research

Vacation rentals are grappling with how to meet and exceed guest expectations across a fragmented market. As the industry grows, this challenge only gets tougher. A new generation of fast-evolving technologies could be part of the solution.

3 months ago