Articles tagged “skift research”

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

4 days ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

2 weeks ago

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

1 month ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

1 month ago

U.S. Experiential Traveler Trends 2019: New Skift Research

U.S. Experiential Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

1 month ago

Airbnb Is Paying $400 Million For HotelTonight, Half in Pre-IPO Stock

Airbnb Is Paying $400 Million For HotelTonight, Half in Pre-IPO Stock

Dennis Schaal, Skift

On the surface, HotelTonight got a lowish deal from Airbnb. But with roughly half in stock, the price tag could look very upbeat if Airbnb's stock soars in an initial public offering.

1 month ago

What Are The Key Benchmarks for Destination Marketing: New Skift Research

What Are The Key Benchmarks for Destination Marketing: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

2 months ago

What Next-Gen Alternative Accommodations Will Look Like: New Skift Research

What Next-Gen Alternative Accommodations Will Look Like: New Skift Research

Seth Borko, Skift Research

Analyzing startups and venture capital trends helps us glimpse the future of travel.

2 months ago

What Venture Capital Likes in Travel Startups: New Skift Research

What Venture Capital Likes in Travel Startups: New Skift Research

Seth Borko, Skift Research

Analyzing startups helps us understand what the future of travel holds. The latest generation of startups promises innovation across many facets of travel: hospitality, tours, airlines, business travel, and more.

2 months ago

Wellness Represents Big Opportunity for Hyatt: Latest Skift Research

Wellness Represents Big Opportunity for Hyatt: Latest Skift Research

Rebecca Stone, Skift Research

Arguably, no one else in the hospitality industry has made wellness as much of a priority and focus as Hyatt has. Our latest research suggests there's a lot of opportunity for the company to tap into this quickly growing segment to drive increased customer loyalty.

2 months ago

Skift Podcast: Why Travel Should Be Optimistic About 2019

Skift Podcast: Why Travel Should Be Optimistic About 2019

Hannah Sampson, Skift

Tune in to hear the reasons the travel industry could be in for a good year — or the factors that could steer 2019 off course.

2 months ago

How Hyatt Is Making Waves: Latest Skift Research Report

How Hyatt Is Making Waves: Latest Skift Research Report

Rebecca Stone, Skift Research

As earnings season for 2018 results for the hotel companies begins, Skift Research is out with a deep dive report on Hyatt assessing some of the company's key developments. With the company's recent acquisitions in the management space, dispositions of owned real estate, and increased focus on wellness offerings, we think Hyatt is smartly positioning itself for an uncertain future.

2 months ago