Articles tagged “skift research”

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Wouter Geerts, Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

2 days ago

Two Decades of Outbound Travel Visualized: New Skift Research

Two Decades of Outbound Travel Visualized: New Skift Research

Seth Borko, Skift Research

We often think of international travel in terms of the destination we are visiting. But the origin country of departures can be just as important for spotting trends in the industry.

7 days ago

Homesharing Will Take a Bigger Bite of Hotel Market Share: New Skift Research

Homesharing Will Take a Bigger Bite of Hotel Market Share: New Skift Research

Haixia Wang , Skift Research

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

1 month ago

New Skift Research Suggests Homesharing Will Erode Even More Hotel Market Share

New Skift Research Suggests Homesharing Will Erode Even More Hotel Market Share

Haixia Wang , Skift Research

As one of the largest travel sectors, accommodations will continue to grow as travel becomes an even more integral part of consumer lifestyles. Yet it remains to be seen if the disruption from alternative accommodations will fundamentally shake up the entire sector.

1 month ago

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

U.S. Affluent Travelers Plan More Wellness Trips This Year: Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

1 month ago

U.S. Affluent Traveler Trends 2019: New Skift Research

U.S. Affluent Traveler Trends 2019: New Skift Research

Meghan Carty, Skift Research

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

2 months ago

Technology for Hotel Revenue Management Set to Boom: New Skift Research

Technology for Hotel Revenue Management Set to Boom: New Skift Research

Wouter Geerts, Skift Research

The large majority of hotels still rely on Excel spreadsheets, trial and error, and gut feeling when setting prices. In an increasingly complicated distribution landscape, many will start looking at revenue management tech to improve performance.

2 months ago

Why Hotel Revenue Management Needs to Be a Priority: New Skift Research

Why Hotel Revenue Management Needs to Be a Priority: New Skift Research

Wouter Geerts, Skift Research

Revenue management systems play an important role in automating pricing, but hotels should not see these as a one-stop solution to all their problems. There are bigger strategic questions that need answering.

2 months ago

What Local News Tells Us About Overtourism: New Skift Research

What Local News Tells Us About Overtourism: New Skift Research

Seth Borko, Skift Research

Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism.

2 months ago

What Locals Feel About Overtourism: A Skift Research Report

What Locals Feel About Overtourism: A Skift Research Report

Seth Borko, Skift Research

Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics.

2 months ago

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

3 months ago

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

U.S. Travelers Are Taking Experience to a Different Level: New Skift Research

Meghan Carty, Skift Research

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

3 months ago