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Inspired by Skift’s journalism, access, and innovative thinking, SkiftX Studio helps brands solve problems, create unforgettable moments, and communicate big ideas through content, research, and event activations.
We apply an editorial mindset to create thought leadership, demystify complex topics, and tell stories that build trust and drive demand.
We produce bespoke research projects that provide actionable data around industry and consumer trends.
We produce virtual, hybrid, and in-person experiences within Skift Live conference and bespoke partner events, offering new opportunities in a rapidly evolving landscape.
We deliver custom advertising opportunities to help your brand grow awareness among the most influential executives in the travel industry.
Brand USA has partnered with SkiftX over several years to showcase its unique storytelling capabilities in a compelling way and prove its value to stakeholders at destination marketing organizations and U.S. Congress. SkiftX curated an immersive interactive website anchored in original research that leveraged a strategic mix of content development, executive interviews, and digital amplification. Following the project’s launch, U.S. Congress, one of Brand USA’s primary stakeholders, reauthorized its funding through 2027.
Destination Canada has partnered with SkiftX across multiple years and projects to generate smart storytelling promoting the country’s business events amenities while staying consistent with their values, messaging, and human-centered approach. Through engaging videos, on-stage talks, and a multi-part article series, SkiftX showed how Destination Canada is bridging the gap between meetings and events, local innovation and culture, industry expertise, travel and tourism, and economic development.
Dubai Department of Economy and Tourism (DET) partnered with Skift to launch Skift Global Forum East in Dubai. Featuring thought provoking interviews with leading global executives, the event has quickly become a must attend conference in the region. Together, SkiftX and Dubai DET programmed a second day at the conference that incorporated Dubai’s stakeholder City Briefing and sessions specific to Dubai’s thought leadership pillars. Through the partnership Skift has built a platform for Dubai to drive the conversation around tourism in the Middle East.
Allianz Partners has partnered with SkiftX over multiple years to drive brand awareness in travel and bolster its reputation as an innovator. Through thought leadership including articles, reports, webinars, and on-stage speaking engagements, SkiftX has provided a platform for Allianz to tell its innovation story. SkiftX has further amplified Allianz brand via high profile, bespoke branding and networking moments at Skift Live events. This powerful combination of branding and thought leadership has given Allianz consistent visibility with Skift’s influential audience.
AWS has partnered with SkiftX for multiple years to position its cloud platform as a leader in the travel space. SkiftX developed an integrated thought leadership program anchored in an original research report and extended via region-specific articles, multimedia data insights, live speaking engagements, and extensive distribution across Skift’s influential network to help reach travel technology decision makers. Over the course of the campaign, AWS’ recognition as an enterprise cloud leader grew 7 percent among Skift readers.
Accor has consistently partnered with SkiftX since 2018 to align its brand with bold trends in hospitality and travel. Together, SkiftX and Accor have developed an editorially focused thought leadership program across the years that includes thought provoking articles, high profile speaking engagements, and in-depth original reporting — all of which have positioned Accor as a global leader defining the future of the industry.
Sojern executive