Inspired by Skift’s journalism, access, and innovative thinking, SkiftX Studio helps brands solve problems, create unforgettable moments, and communicate big ideas through content, research, and event activations.
We apply an editorial mindset to create thought leadership, demystify complex topics, and tell stories that build trust and drive demand.
We produce bespoke research projects that provide actionable data around industry and consumer trends.
We produce virtual, hybrid, and in-person experiences within Skift Live conference and bespoke partner events, offering new opportunities in a rapidly evolving landscape.
Brand USA has partnered with SkiftX over several years to showcase its unique storytelling capabilities in a compelling way and prove its value to stakeholders at destination marketing organizations and U.S. Congress. SkiftX curated an immersive interactive website anchored in original research that leveraged a strategic mix of content development, executive interviews, and digital amplification. Following the project’s launch, U.S. Congress, one of Brand USA’s primary stakeholders, reauthorized its funding through 2027.
Destination Canada has partnered with SkiftX across multiple years and projects to generate smart storytelling promoting the country’s business events amenities while staying consistent with their values, messaging, and human-centered approach. Through engaging videos, on-stage talks, and a multi-part article series, SkiftX showed how Destination Canada is bridging the gap between meetings and events, local innovation and culture, industry expertise, travel and tourism, and economic development.
Business travel platform TripActions has been working with SkiftX since 2017 to help boost awareness, elevate their thought leadership content, and generate new business leads among corporate travel decision makers. Working together, SkiftX and TripActions have built a multi-year campaign grounded in original research on corporate travel and spending trends, long-form content, and event activations that transformed TripActions’ messaging into powerful global and regional content that connected the brand with Skift’s audience of travel leaders.
Accor has consistently partnered with SkiftX since 2018 to align its brand with bold trends in hospitality and travel. Together, SkiftX and Accor have developed an editorially focused thought leadership program across the years that includes thought provoking articles, high profile speaking engagements, and in-depth original reporting — all of which have positioned Accor as a global leader defining the future of the industry.
Digital marketing platform Sojern has partnered with SkiftX since 2019 to elevate its thought leadership content and generate new business leads among travel businesses looking to deploy better digital advertising campaigns. In collaboration with Sojern, SkiftX has created a series of must-read reports on the evolution of digital advertising strategies in the travel industry. Layering SkiftX’s editorial voice onto Sojern messaging priorities such as personalization, co-op marketing, and shifting ad formats, these reports aligned Sojern with must-know trends for travel marketers year after year.
AWS has partnered with SkiftX for multiple years to position its cloud platform as a leader in the travel space. SkiftX developed an integrated thought leadership program anchored in an original research report and extended via region-specific articles, multimedia data insights, live speaking engagements, and extensive distribution across Skift’s influential network to help reach travel technology decision makers. Over the course of the campaign, AWS’ recognition as an enterprise cloud leader grew 7 percent among Skift readers.
Antoine Dubois, Senior Vice-President Global Marketing Strategy, Accor