How Sheraton Lost Its Way and Marriott’s Plans to Bring It Back
Deanna Ting, Skift
Before you read this, ask yourself: What exactly does Sheraton stand for? For example, Westin is synonymous with wellness, St. Regis with luxury, W with lifestyle. And at the end of this article, ask yourself that same question again. If you struggle to come up with an answer, it's clear Marriott has a lot more work to do with the Sheraton brand.
13 hours ago