Articles tagged “marriott”

Starwood and Marriott Add Reciprocal Benefits to Credit Cards as Loyalty Programs Draw Closer

Marriott and Starwood now allow members who use a co-branded credit card to earn bonus points when booking on the other carrier's hotels. It's a small perk, but it should be added incentive to booking within the network before wandering off to a third-party carrier.

3 days ago

Interview: How Marriott Will Position Its 30 Hotel Brands

We're still sticking with our takes on which Marriott and Starwood brands will ultimately stay and which ones will ultimately go, but if you want to know what Marriott has in store for all 30 brands, as well as some other still-under-wraps initiatives it plans to launch, read on.

1 week ago

Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands

Marriott's CEO was just coming off one of the bigger wins in his career. The future holds some of the bigger challenges.

1 week ago

Marriott’s M Beta Hotel Is a Working Laboratory on the Future of Its Brand

We're totally onboard with hotel companies that are taking this kind of all-in approach to reinventing their brands, especially ones that have been around for so long, like Marriott. Let's just hope Marriott can do the same with Sheraton, too, and all those other 28 brands it has.

2 weeks ago

Wyndham Fails to Make a Play for Starwood Loyalty Members

If Wyndham had succeeded in luring away SPG members who aren't necessarily elite or top-tier-level members, that would have been a big win for the company, whose portfolio skews more toward economy and midscale brands. But alas, this promotion was proof that even the best-laid plans may not always work--and it pays to pay more attention to how you set it all up.

2 weeks ago

Wyndham Rewards Tops Another List of Loyalty Program Rankings

This survey, which had Wyndham as its winner, only looked at the value you get when you redeem your points for free nights, and it didn't necessarily take into account other loyalty program perks or benefits that can transform a guest into a loyal customer.

2 weeks ago

Hotel Direct Booking Campaigns Won’t Hurt Priceline and Expedia Says Study

Expedia, Booking.com and Ctrip are all slated to grow at at healthy clip over the next few years despite moves by big chains to steal some market share. If Morningstar's numbers are right, then some of the chains may find that the potential advantages of their direct-booking campaigns may not be as large as they once imagined.

3 weeks ago

Former Starwood CEO Thinks Timing of Marriott Deal Wasn’t Best for Shareholders

Here's the former Starwood CEO's take on what's happening in the hospitality industry now, and why brands need to work harder than ever to be more agile and flexible in dealing with disruption. Oh, and he thinks the Marriott-Starwood deal could have been better for shareholders and employees.

3 weeks ago

Marriott CEO on Loyalty, Airbnb and Direct Bookings

Arne Sorenson certainly had a lot to share at this year's Skift Global Forum. Read on for some insight into the company's unconventional decision to link Marriott Rewards and Starwood Preferred Guest, as well as how he really feels about Airbnb and direct bookings.

3 weeks ago

Marriott And Starwood Loyalty Members Caught off Guard by Integration After Merger

Marriott and Starwood jolted their loyalty program members awake on Friday by allowing them to link award accounts.

4 weeks ago

Marriott Makes Plans to Double Workforce in Africa and the Middle East

If Marriott wants growth, it will find it here and in Asia. Starwood's expertise in these regions will certainly come in handy.

4 weeks ago

Marriott Has Its Sights on Expedia and Priceline Now That Starwood Buy Is Complete

The combination of loyalty and direct booking to battle the OTAs is the greatest power hotels have right now. But in the long-haul, should this be the most important battle for hotels to be fighting?

4 weeks ago