Not For Sale: Sandals CEO Shuts Down Deal Rumors
The all-inclusive operator's executive chairman says he isn't selling the company, despite rumors, but is instead pouring tens of millions into properties to drive rate premiums.
Luxury
This comprehensive archive offers the latest insights, trends, and developments in the luxury travel industry, tailored specifically for professionals and stakeholders in the field. Featuring in-depth analysis and updates on hotels, tours, airlines, and cruise lines, the news stories in this collection provide essential information for those seeking to stay ahead in this rapidly-evolving market.
Marriott to Enter Branded Apartment Rentals: W Hotels Comes First in 2027
The hotel company's first branded apartment rentals, opening in Cleveland in 2027, will mark a new turn for a real-estate business that has become central to its luxury strategy.
Five Types of Travelers Driving Premium Demand
Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.
Sponsored 
Highgate Takes Over Lotte’s New York Palace — How it Feeds the Next Deal
Buying and flipping broken hotels is lumpy and cyclical. Highgate's fees for third-party hotel management are a steady drip that keeps the lights on between the big, risky trades.
One Year Into Private Equity Ownership, Soneva Is Rebranding — New CEO on What’s Changing
Where KSL is taking Soneva is firmly in the zeitgeist of what one segment of ultra-luxury travelers wants right now: less glitz, more optionality.
Luxury Retail’s Hospitality Problem Isn’t a Training Problem
Saying luxury retail should be more hospitable ignores how most of the industry works.
Capella’s New President Wants to Crack Luxury’s Top Tier Within a Year
Capella’s pitch under its new president: scarce, personalized, and aiming for the top tier of ultra-luxury. The growth job goes to Patina.
Luxury Brands Have Been Marketing to Humans. But Their Next Booking May Be AI.
Luxury brands have spent two decades optimizing for the human eye. A meaningful share of their traffic will soon belong to something else entirely.
Inside the $2.4 Billion Agency Powering Luxury Travel’s Elite Advisors
For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.
Sponsored 
Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
Onefinestay, a luxury vacation rental brand, will cede management of 200-plus homes to Veeve. The move is part of a tactical shift for a brand that had an urban and less exclusive tilt under its previous owner.