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Airlines

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Business Travel

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Coronavirus

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The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.

Cruises

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Experiences

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The Long Tail of Luxury Travel Rewards

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

How Gen AI Is Enhancing Guest and Employee Experiences in Hospitality

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.

Food and Drink

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Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.

Ground Transport

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3 Ways Ground Transportation Can Benefit From AI

Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.

AI-Powered Revenue Management Transforms Ground Transportation

The integration of AI-powered revenue management by ground transportation operators is transforming the industry, introducing dynamic pricing and demand forecasting. Traditionally reliant on static pricing, the bus industry is now embracing more granular control over pricing strategies, allowing operators to adjust fares based on specific departure days and demand fluctuations.

Amtrak Posts Record Ridership – Can it Double by 2040?

Amtrak runs some very long routes, like the California Zephyr, but most people don't actually use them to go across the country. Instead, they use them for shorter trips, like visiting their aunt in the next state over. Amtrak is planning its growth around this.

Hotels

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Luxury

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Media and PR

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The Slow Fade: Why Consumer Travel Media Is Obsolete

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

Influencers Are the New Power Brokers in Travel

Leisure travelers increasingly lean on trip inspiration from their favorite influencers. The power of these content creators will only grow as social media platforms eventually add e-commerce functionality, enabling influencers to sell travel (and earn commissions) directly in their posts.

Meetings

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Online Travel

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Podcasts

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Short-Term Rentals

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Spain Looks to Raise Taxes on Holiday Rentals

Raising taxes on short-term rentals in Spain may not slow down the enormous demand for those properties. But it is a sign that the government is listening to those angry about the sector's perceived role in making housing unaffordable.

Skift Originals

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Celebrating 10 Years of Skift Deep Dives

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.

Startups

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Tour Operators

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Listings Were Never the Answer

We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.

Cox & Kings’ India Brand Returns Under New Owner

As Cox & Kings re-enters a competitive, technology-driven market, the brand faces the challenge of regaining customer trust while appealing to a new generation of travelers. The big question: Can Wilson & Hughes breathe new life into a legacy brand?

Tourism

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Travel Agents

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Travel Technology

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Vail Resorts Looks to Tech Vendors For AI Transformation

Vail Resorts is seeking advanced AI, digital logistics, and enterprise software solutions to enhance guest experiences, expand ancillary offerings, and achieve substantial organizational efficiencies, based on AI's analysis of its latest earnings call transcript.

Venture Capital

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Small Players Backed by PE Thrive in Travel Tech’s M&A Surge

2025 is expected to be a banner year for travel tech M&A. Add-on acquisitions, particularly of companies with $5M-$50M ARR, are poised to set new records as platforms scale up and prepare for IPOs or acquisition by mega-cap firms.