Articles tagged “google”

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Dennis Schaal, Skift

Google is aggressively placing itself more prominently than ever between the consumer and the airline in the quest for bookings. What does it mean? Airlines are getting more qualified leads but are losing control and getting even more beholden to Google.

4 hours ago

Google’s Travel Search Dilemma — Digital Marketing News This Week

Google’s Travel Search Dilemma — Digital Marketing News This Week

Jeremy Kressman, Skift

One of the dirty "secrets" of digital advertising is that companies like Google, Facebook and Microsoft purchase ads on their own platforms, essentially competing with other buyers for the top placements. The news should give any marketer spending top dollar to try and earn high-ranking search results cause for concern.

3 days ago

Skift Backstage Podcast: Google Travel VP on the Power of Virtual and Augmented Reality

Skift Backstage Podcast: Google Travel VP on the Power of Virtual and Augmented Reality

Hannah Sampson, Skift

Tune in to hear about Google's recent moves and future ambitions for travel.

1 month ago

Chefs+Tech: Tweet Emojis at Google for Better Restaurant Recommendations

Chefs+Tech: Tweet Emojis at Google for Better Restaurant Recommendations

Chefs+Tech

It's gimmicky, sure, but speaks to how consumers discover the world around them.

1 month ago

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Martin Soler and Daniel E. Craig, Skift

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.

1 month ago

Google Rolls Out Its Self-Driving Cars Project Into a Separate Business

Google Rolls Out Its Self-Driving Cars Project Into a Separate Business

Mark Bergen, Bloomberg

Google's parent, Alphabet, wants to give its self-driving car unit, a startup vibe. In Waymo, Google hopes to recharge the unit's batteries as rivals have been faster on execution.

1 month ago

Apple Wants to Use Drones to Catch up With Google Maps

Apple Wants to Use Drones to Catch up With Google Maps

Mark Gurman, Alan Levin, Bloomberg

Since Google Maps is ubiquitous, and is one of the most popular trip-planning apps in existence, it makes sense that another monolith like Apple would push hard to compete.

2 months ago

Google Thinks Smartphone Users Want Travel Discounts and Destination Advice

Google Thinks Smartphone Users Want Travel Discounts and Destination Advice

Andrew Sheivachman, Skift

Smartphone users of travel apps don't have many apps downloaded at a time, but are willing to try an app based on recommendations from family and friends.

2 months ago

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Mark Bergen and Gerrit De Vynck, Bloomberg

The biggest travel players are accustomed to Google's moves and trying their best to adjust and work around them. Missing from this story is the fact that Google's latest moves are making it nearly impossible for all but the smallest number of consumer travel startups to succeed.

2 months ago

Room 77 Investors Lost Half of Their Investment, Employees Got Nothing

Room 77 Investors Lost Half of Their Investment, Employees Got Nothing

Dennis Schaal, Skift

Like Hipmunk, Room 77 had an innovative product and talented team but ran into a buzz saw: the marketing clout of Google preferencing its own products, and Expedia, Booking.com and Kayak. Don't feel sorry for the venture capital firms receiving just 53 cents on the dollar. That's the game they play. The real losers are the angel investor and employees, although we're sure for many it was quite a ride nonetheless.

2 months ago

Gogobot Rebrands to Trip.com With Artificial Intelligence App

Gogobot Rebrands to Trip.com With Artificial Intelligence App

Dennis Schaal, Skift

Gogobot likely paid some big bucks for the Trip.com domain, and it is making strides with a high-quality recommendation app. Still, everyone in the travel space, especially startups, is feeling like they are running uphill as Google tosses boulders downward. Slow, steady steps may win the day.

2 months ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

2 months ago