Articles tagged “google”

Online Travel

Booking vs. Google in Travel AI

No one truly knows how generative AI will shake up the travel industry. Will Google stick with advertising instead of booking? Meanwhile, Booking feels it has advantages as a booking site.

Dennis Schaal | 1 day ago

Booking vs. Google in Travel AI

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

Selene Brophy | 3 weeks ago
Free Read

Online Travel

Harnessing the Power of AI in Travel Marketing

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Google + Skift | 3 weeks ago

Harnessing the Power of AI in Travel Marketing

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Pranavi Agarwal | 3 weeks ago

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Online Travel

Google Partners with South Africa to Fix Unfair Search Results for Small Travel Operators 

Google is flipping the script on its anti-competitive behavior in South Africa, with a partnership to bolster digital transformation in the country's tourism sector.

Selene Brophy | 3 weeks ago

Google Partners with South Africa to Fix Unfair Search Results for Small Travel Operators 

Online Travel

Google Upgrades Maps With Photo-First Searches of Things to Do

Google's push to visually immersive search on its maps app may boost the discoverability of hidden-gem tours, activities, and museums.

Selene Brophy | 1 month ago

Google Upgrades Maps With Photo-First Searches of Things to Do

Short-Term Rentals

Vrbo Kicked Out ‘A Large Number’ of Hosts for Cancelling Guest Bookings

When online travel agencies trot out statistics on their numbers of properties, is it a vanity thing or something more strategic? If you take Vrbo at its word, it's going for quality over quantity.

Dennis Schaal | 1 month ago

Vrbo Kicked Out ‘A Large Number’ of Hosts for Cancelling Guest Bookings

Short-Term Rentals

Google Vacation Rentals Adds Price Comparisons 4 Years After Debut

Google likely will introduce advertising to these listings eventually, but it can afford to take its time.

Dennis Schaal | 1 month ago

Google Vacation Rentals Adds Price Comparisons 4 Years After Debut

Online Travel

Former Expedia Exec Says Google Increased Ad Costs for Little Return in Antitrust Trial

Google has been fined billions of dollars in the European Union for similar practices that are allegedly happening in the U.S.

Justin Dawes | 2 months ago

Former Expedia Exec Says Google Increased Ad Costs for Little Return in Antitrust Trial

Online Travel

Google Hotels Is Making it Easier for Small Companies to be Found

Today's podcast examines changes to the Google Hotels platform, several travel tech acquisitions, and stronger pricing power for Premier Inn.

Justin Dawes | 2 months ago

Google Hotels Is Making it Easier for Small Companies to be Found