Articles tagged “google”

Video: Google Exec Says Hotel Ads Are the Big Moneymaker in Europe

Video: Google Exec Says Hotel Ads Are the Big Moneymaker in Europe

Dennis Schaal, Skift

It doesn't surprise any soul who knows the travel industry that Google Hotel Ads is the breadwinner and Google Flights takes a back seat revenue-wise, but it's nice to hear Google finally say it.

4 days ago

Amazon Echo Hears a Challenge From Google in Voice-Powered Travel Search

Amazon Echo Hears a Challenge From Google in Voice-Powered Travel Search

Sean O'Neill, Skift

Despite the hype, neither the Amazon Echo nor the Google Home is delivering the goods yet for voice-command travel research. Google's effort has the most promise, though.

2 weeks ago

Facebook Expands Its Dynamic Ads for Travel to Airlines

Facebook Expands Its Dynamic Ads for Travel to Airlines

Deanna Ting, Skift

The bigger question here is this: Should airlines and their travel peers be investing more in social versus search?

4 weeks ago

Google’s Waymo Opens Self-Driving Cars to Public for Road Tests

Google’s Waymo Opens Self-Driving Cars to Public for Road Tests

Associated Press

Waymo and Fiat Chrysler are getting to the fun part of the whole self-driving car enterprise -- letting regular people take the cars out for a spin. Oh wait, it's the other way around. And why aren't they trying this in snowy Vermont instead of Arizona?

4 weeks ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

4 weeks ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

1 month ago

Google Earth Revamps to Focus on Exploration and Entertainment

Google Earth Revamps to Focus on Exploration and Entertainment

Associated Press

It's not exactly virtual reality or augmented reality, but this interactive approach could be used as another platform for destinations looking to promote themselves to would-be visitors.

1 month ago

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Sean O'Neill, Skift

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

1 month ago

Google Trials Travel Package Metasearch in the UK and Germany

Google Trials Travel Package Metasearch in the UK and Germany

Sean O'Neill, Skift

Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google's trial will be watched closely.

2 months ago

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Dennis Schaal, Skift

Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.

2 months ago

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites

Sean O'Neill, Skift

Despite recent gains, Google Flights is still the price-comparison tool of tomorrow, and not today -- unless its scale makes the instant booking of flights a standard way of doing things.

2 months ago

Introducing: Skift Analyst Sessions for Research Subscribers Only

Introducing: Skift Analyst Sessions for Research Subscribers Only

Luke Bujarski, Skift

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

3 months ago