Articles tagged “google”

Google Signals Its Vacation Rental Ambitions With Vacasa Direct-Connect

Google Signals Its Vacation Rental Ambitions With Vacasa Direct-Connect

Dennis Schaal, Skift

We've seen this playbook before. Google isn't making much money off its vacation rental business, and doesn't need to sweat it. With its domination of search, Google will take its time, build its global property numbers, and test what works. Competitors know what's coming.

2 weeks ago

Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Airbnb Gets New Power to Inform on Rivals When They Are Scofflaws

Dennis Schaal, Skift

Is the Boston-Airbnb settlement, which calls for short-term regulatory platforms to comply with a city ordinance, a model for future agreements? Too soon to tell but what's clear is that the alternative accommodations industry will one day transition from outliers to regulated entities.

2 weeks ago

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps Poised to Be an $11 Billion Business in 4 Years

Dennis Schaal, Skift

When you're Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn't making lots of money. But the monetization of Google Maps will soon start in earnest, and travel marketers, for the most part, will hustle to get in.

2 weeks ago

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

Dennis Schaal, Skift

A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that Google is getting more stingy in providing free traffic. But TripAdvisor is also hoping — and anticipating — that U.S. regulators will step in.

1 month ago

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Dennis Schaal, Skift

Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company's largest brand in June. The executive changes were more far-reaching, and the implications are open-ended.

1 month ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

2 months ago

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Dennis Schaal, Skift

Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

2 months ago

Google to Congress: We’re Not a Travel Monopoly

Google to Congress: We’re Not a Travel Monopoly

Dennis Schaal, Skift

Travelers indeed shop all over the place when they are doing trip-planning. But to downplay Google's dominant role, as an exec did Tuesday, when travel brands are spending billions of dollars annually with the search engine-turned-travel-product operator, is disingenuous.

2 months ago

6 Big Travel Takeaways From Skift Tech Forum

6 Big Travel Takeaways From Skift Tech Forum

Dennis Schaal and Sean O'Neill, Skift

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

3 months ago

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Andrew Sheivachman, Skift

Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now will be ahead of the curve.

3 months ago

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Brian Sumers, Skift

Some people can happily go all over the world without speaking the local language, and they still feel comfortable. But many others get nervous when they can't understand what's being said. If Google Translate ever gets so good that people can translate anything, anywhere, it could change how the world travels.

3 months ago

Skift Tech Forum: Marriott Sees Google as Effective Add-On to Direct Channels

Skift Tech Forum: Marriott Sees Google as Effective Add-On to Direct Channels

Dennis Schaal, Skift

Attribute-based reservations may go nowhere or they could transform the way people shop for hotel rooms in coming years. Marriott's Stephanie Linnartz believes consumers like the increased control they get when booking rooms with specific features.

3 months ago