Articles tagged “google”

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Google’s Customized Travel Search Features Receive Massive Traffic in the U.S.: New Skift Research

Seth Borko, Skift

This report explores the impact of Google across the travel supply chain, from rivals in the metasearch space to uneasy allies at the online travel agencies and brand clients that can use Google tools to reach their audiences.

2 days ago

Expedia Chairman Blasts His Own Company and 14 Other Top Digital Stories This Week

Expedia Chairman Blasts His Own Company and 14 Other Top Digital Stories This Week

Danielle Hyams, Skift

This week in digital news, Expedia Chairman Barry Diller led an eventful earnings call during which he tore into the company's work-life balance and bloat, but also admitted he was just beginning to understand the business. Plus, Skift Research explores Google's far-reaching impact on the travel industry.

4 days ago

Google’s Critics Dismiss Move Posting Competitors’ Travel Links as Window Dressing

Google’s Critics Dismiss Move Posting Competitors’ Travel Links as Window Dressing

Dennis Schaal, Skift

Google is bending somewhat to intense regulatory pressure in Europe. But its answers in travel to date aren't very meaningful.

6 days ago

Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’

Expedia Chairman Barry Diller Rips His ‘Bloated’ Company as ‘All Life, No Work’

Dennis Schaal, Skift

The straight talk from Diller and Kern will likely delight Wall Street and rankle former management and current employees. Employees will have to buy into the new vision if there's any hope it will become reality.

1 week ago

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Dennis Schaal, Skift

Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can't control, including Google's incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch spend.

1 week ago

The Many Ways Google Impacts Travel: New Skift Research

The Many Ways Google Impacts Travel: New Skift Research

Seth Borko, Skift Research

No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google.

1 week ago

Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

Dennis Schaal, Skift

Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the "best answers." But in Europe, regulators may have pushed Google to acquiesce, offering its competitors some air time in its featured results by testing direct links.

1 week ago

The Google Effect on Hate-Selling and 8 Other Top Digital Stories This Week

The Google Effect on Hate-Selling and 8 Other Top Digital Stories This Week

Danielle Hyams, Skift

This week in digital news, Google's dominance in the online booking realm is creating an environment where competing travel retailers gravitate toward tactics that pressure consumers into making purchases as opposed to building brand loyalty. Plus, how being a controlled shareholder company has caused problems at Tripadvisor.

2 weeks ago

Hate-Selling in the Age of Google Travel

Hate-Selling in the Age of Google Travel

Andrew Sheivachman, Skift

Online booking sites still treat potential customers with disdain using manipulative marketing tactics. As airlines and hotel chains have adopted these methods, it calls into question what a world without them would really look like. Google offers a hint.

2 weeks ago

Tripadvisor’s Executive Shake-Up and 14 Other Top Digital Stories This Week

Tripadvisor’s Executive Shake-Up and 14 Other Top Digital Stories This Week

Danielle Hyams, Skift

Tripadvisor — in a fight to maintain its share of the travel market — is beefing up Viator and will start treating the tours-and-activities booking agency as its own brand. Plus, after years of criticism for prioritizing its own travel products above others, Google is changing the way it monetizes its flight search.

4 weeks ago

Tripadvisor to Lay Off 200 Workers With Experiences Business in Line of Fire

Tripadvisor to Lay Off 200 Workers With Experiences Business in Line of Fire

Dennis Schaal, Skift

Along with its dining reservations business, Tripadvisor's tours and activities unit had been a bright spot. But well-funded competitors such as GetYourGuide and Klook have tightened the race, and Tripadvisor is feeling it.

4 weeks ago

Google Flights Ends Booking Charges for Airlines That Paid

Google Flights Ends Booking Charges for Airlines That Paid

Dennis Schaal, Skift

With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it monetizes flight search since it launched Google Flights in 2011. Perhaps free search engine optimization for flights isn't dead after all.

4 weeks ago