Articles tagged “google”

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

14 hours ago

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Facebook and Google’s Travel Ad War — Digital Marketing News This Week

Jeremy Kressmann, Skift

Facebook is challenging online advertising heavyweight Google by offering innovative products that target travel brands (and other sectors). Expect the social network to seize some market share but how much remains to be seen.

4 days ago

Google Earth Revamps to Focus on Exploration and Entertainment

Google Earth Revamps to Focus on Exploration and Entertainment

Associated Press

It's not exactly virtual reality or augmented reality, but this interactive approach could be used as another platform for destinations looking to promote themselves to would-be visitors.

6 days ago

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Sean O'Neill, Skift

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

2 weeks ago

Google Trials Travel Package Metasearch in the UK and Germany

Google Trials Travel Package Metasearch in the UK and Germany

Sean O'Neill, Skift

Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google's trial will be watched closely.

3 weeks ago

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Skift Forum Europe: Google Travel Exec Details Changing Consumer Behavior

Dennis Schaal, Skift

Companies often chase and vie to sign on influencers for marketing purposes, but all can agree that Google is one of the most powerful forces in travel. Despite Facebook's inroads, Google travel products are ascending and Heckmann will shed light on their trajectory.

1 month ago

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites

Google Flights Gains Popularity Among Millennials as It Adds Booking Sites

Sean O'Neill, Skift

Despite recent gains, Google Flights is still the price-comparison tool of tomorrow, and not today -- unless its scale makes the instant booking of flights a standard way of doing things.

1 month ago

Introducing: Skift Analyst Sessions for Research Subscribers Only

Introducing: Skift Analyst Sessions for Research Subscribers Only

Luke Bujarski, Skift

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

2 months ago

Trivago Thinks It Knows How to Outwit Google

Trivago Thinks It Knows How to Outwit Google

Sean O'Neill, Skift

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

2 months ago

Expedia CFO on Google Relationship — The Positives and Negatives Balance Out

Expedia CFO on Google Relationship — The Positives and Negatives Balance Out

Dennis Schaal, Skift

Google's paid-search and product practices enable the big -- like Expedia -- to get bigger. So what's not to like? Although other businesses that aren't as well-positioned as Expedia and the Priceline Group undoubtably take a more critical view.

2 months ago

Expedia CEO Defends His Portfolio Despite Rivals’ Recent Acquisitions

Expedia CEO Defends His Portfolio Despite Rivals’ Recent Acquisitions

Dennis Schaal, Skift

Expedia's CEO says his company has momentum moving into 2017, although we heard him express similar sentiments over the last two quarters and any surge wasn't particularly noticeable. This will likely be another transition year as Expedia's HomeAway gets more digital and Trivago feels its oats as a public company.

2 months ago

Google Flights Is Making Gains With Consumers

Google Flights Is Making Gains With Consumers

Dennis Schaal, Skift

Just because your company is paranoid doesn't mean Google Flights is not out to get you. Google Flights is making gains, albeit incrementally and seemingly unceasingly.

3 months ago