Articles tagged “google”

Is the Metasearch Model in Big Trouble?

Is the Metasearch Model in Big Trouble?

Dennis Schaal, Skift

Much of the metasearch business is beyond the control of the metasearch companies themselves because their largest advertisers can switch things up five minutes ago. Just ask Trivago, and to a lesser extent, TripAdvisor. The best they can hope to do is to diversify their advertiser base and to keep plugging away.

1 week ago

RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search

RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search

Sean O'Neill, Skift

In online travel, Google always gets a cut.

1 week ago

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Dennis Schaal, Skift

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

3 weeks ago

Expedia’s Hotel Boss on Becoming a Global Platform

Expedia’s Hotel Boss on Becoming a Global Platform

Deanna Ting, Skift

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

3 weeks ago

Google Is Trying to Do Away With Bad Advertising

Google Is Trying to Do Away With Bad Advertising

Hannah Sampson, Skift

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

3 weeks ago

$5 Billion EU Fine Against Google Brings Travel Back Into the Spotlight

$5 Billion EU Fine Against Google Brings Travel Back Into the Spotlight

Patrick Whyte, Skift

With another multibillion dollar fine handed down, we might be getting nearer to the European Commission taking a closer look at Google's travel products.

4 weeks ago

How One Entrepreneur Plans to Turn Planes Into Trains … and Vice Versa

How One Entrepreneur Plans to Turn Planes Into Trains … and Vice Versa

Ania Nussbaum and Marie Mawad, Bloomberg

Yes, the project sounds farfetched and it will probably never take off in the stated form, but the idea that planes "need to become more efficient, less polluting, and less noisy” is totally correct.

1 month ago

Video: Why Google Is Happy Sticking With Search

Video: Why Google Is Happy Sticking With Search

Patrick Whyte, Skift

Of course Google could become an online travel agency if it wanted to, but why would it want to jeopardize such a lucrative revenue stream in terms of ad dollars it receives from booking sites?

1 month ago

What Hotel CEOs Are Saying About Amazon and Google’s Growing Influence in Travel

What Hotel CEOs Are Saying About Amazon and Google’s Growing Influence in Travel

Deanna Ting, Skift

Disruption in the travel industry is a universal constant, and we can certainly expect Amazon and Google to continue that tradition. An even more interesting question to ask ourselves for the moment: Why aren't Google and Apple doing more to get their smart devices into hotel rooms like Amazon is?

2 months ago

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’

Deanna Ting, Skift

Marriott CEO Arne Sorenson, along with his fellow hotel CEOs are right: It's not the "disruptors" like Airbnb that are the biggest threat, but the already established tech giants like Amazon, Google, Facebook, Tencent, Alibaba, and others that are the real competition for the hotel industry.

2 months ago

It’s Not Just Airbnb — HomeAway Starts Adding Hotels Too

It’s Not Just Airbnb — HomeAway Starts Adding Hotels Too

Dennis Schaal, Skift

While Airbnb has been brashly adding independent hotels, HomeAway has been quietly doing the same — although it has been using an entirely different business model given its ties to parent Expedia. Curation may have its place, but all of these companies realize that the more inventory and choice they give consumers, the more likely they are to spend on a stay.

2 months ago

Yelp Targets Google Employees in New Antitrust Drive

Yelp Targets Google Employees in New Antitrust Drive

Dennis Schaal, Skift

Yelp's efforts to see tighter regulation of Google's business practices could have more success this time around than several years ago, when the U.S. Federal Trade Commission dropped the ball. European Union regulators have really cast the previous U.S. effort in a shameful light, and the Trump team may be more sympathetic than the Obama administration.

3 months ago

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