Articles tagged “google”

Google Working on Solving the Pain Points in Vacation Package Shopping

Google Working on Solving the Pain Points in Vacation Package Shopping

Dennis Schaal, Skift

When Google perfects vacation package search, this could be a very compelling product because some have tried, but few are doing it in any meaningful way. This is all part of Google's steady and ongoing rise in the travel e-commerce ecosystem.

3 days ago

Expedia’s Barry Diller Calls on Google to Be Regulated

Expedia’s Barry Diller Calls on Google to Be Regulated

Sean O'Neill, Skift

Diller is one of the godfathers of online travel and Expedia is probably among the top two travel advertisers in Google. Whether his comments will lead to lobbying or business practice changes, is today's multibillion dollar question.

5 days ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

6 days ago

Google’s Conflicted Travel Strategy Pushes Forward

Google’s Conflicted Travel Strategy Pushes Forward

Andrew Sheivachman, Skift

Google has developed solid travel booking and itinerary management tools, but won't push fully into the online travel booking business because of its lucrative role in online advertising. It looks like Google's bifurcated travel strategy will continue for some time.

3 weeks ago

Google Is Rigged. Just Not the Way Trump Thinks It Is.

Google Is Rigged. Just Not the Way Trump Thinks It Is.

Dennis Schaal, Skift

Google clearly places its own travel businesses front and center in its search results to the detriment of competitors. Google argues that this benefits consumers. If you buy that argument, then you also probably believe that Google always knows best.

2 months ago

Google’s Travel Update Tells Consumers the Best Time to Book a Hotel

Google’s Travel Update Tells Consumers the Best Time to Book a Hotel

Nikki Ekstein, Bloomberg

Google is stepping up the development of its travel products. It's all part of the company's master plan to make it even more indispensable for people planning a trip.

2 months ago

Google Finds Customer Service Beats Loyalty Programs

Google Finds Customer Service Beats Loyalty Programs

Grant Martin, Skift

It's no surprise that travelers are starting to place a higher priority on customer experience over loyalty programs, considering how uncomfortable air travel has become. Google's data just proves it.

2 months ago

Is the Metasearch Model in Big Trouble?

Is the Metasearch Model in Big Trouble?

Dennis Schaal, Skift

Much of the metasearch business is beyond the control of the metasearch companies themselves because their largest advertisers can switch things up five minutes ago. Just ask Trivago, and to a lesser extent, TripAdvisor. The best they can hope to do is to diversify their advertiser base and to keep plugging away.

3 months ago

RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search

RedAwning Deal With Google Gives Vacation Rental Managers Tools for Paid Search

Sean O'Neill, Skift

In online travel, Google always gets a cut.

3 months ago

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Dennis Schaal, Skift

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

3 months ago

Expedia’s Hotel Boss on Becoming a Global Platform

Expedia’s Hotel Boss on Becoming a Global Platform

Deanna Ting, Skift

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

3 months ago

Google Is Trying to Do Away With Bad Advertising

Google Is Trying to Do Away With Bad Advertising

Hannah Sampson, Skift

Online advertising can be annoying, and even more so when it's missing the mark. Google's Rob Torres talks about how the company is trying to at least improve the relevance of the ads users see.

3 months ago

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