Articles tagged “marketing”

Online Travel

Trivago Focusing on Booking Tool to Fight Online Travel Agencies

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

Trivago Focusing on Booking Tool to Fight Online Travel Agencies

News Blog

Booking.com Returns to the Super Bowl With Ad Featuring Melissa McCarthy

It's tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast. Here's the advertisement: https://youtu.be/GizRGO3PVD8 Booking.com Chief Marketing Officer Arjan Dijk announced on LinkedIn that the Amersterdam-based…

News Blog

Hilton Launches Music Concerts Starting With Brandi Carlile to Highlight Connected Rooms

A smart new campaign launched by Hilton, highlighting its connected rooms feature, for travelers looking for larger spaces when booking family or group travel. First in this "Connecting Room Concerts" series, a performance from Brandi Carlile, six-time Grammy-Awards winner – and nominated seven times for tonight's 2023 Grammys Awards – from a pair of connected…

Airlines

Hong Kong Giving Away 500,000 Flights to Boost Tourism

Clearly no budgetary concerns for this new six-month "Hello Hong Kong" campaign, considering the cost of flying these days. But with only Cathay Pacific, Hong Kong Express and Hong Kong Airlines participating, many other carriers will be feeling left out.

Hong Kong Giving Away 500,000 Flights to Boost Tourism

Business Travel

TripActions to Rebrand as Navan

New year, new look, as travel agencies across the board look to get off to a fresh start as business recovers.

TripActions to Rebrand as Navan

Media and PR

Luxury Rental Platform Plum Guide Uses Death to Drive Bookings

Brands can see risky marketing campaigns pay off — if they manage to strike the right chord between creative and controversial, like Plum Guide did.

Luxury Rental Platform Plum Guide Uses Death to Drive Bookings

Online Travel

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Google Leveraged User Data to Dominate Online Advertising: Lawsuit

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Media and PR

Ireland Tourism Turns to Bad Sisters and Derry Girls

Tourism Ireland has successfully built its brand to attract repeat visitors over the years, and its new campaign should put it in position to finally surpass pre-pandemic revenue levels.

Ireland Tourism Turns to Bad Sisters and Derry Girls

Cruises

UK Conglomerate Saga Struggles Despite Cruise Demand

Revenue for its travel business is expected to increase tenfold, but winning business doesn't come cheap and marketing and administrative costs will partly hinder Saga's recovery.

UK Conglomerate Saga Struggles Despite Cruise Demand