Articles tagged “marketing”

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

1 day ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

1 week ago

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Dennis Schaal, Skift

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.

1 week ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

2 weeks ago

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Dan Peltier, Skift

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

4 weeks ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

1 month ago

Visit California Positions Itself as the Birthplace of Modern Luxury Travel

Visit California Positions Itself as the Birthplace of Modern Luxury Travel

Greg Oates, Skift

Visit California developed an integrated research and content framework to support its travel and media partners' ability to better engage luxury consumers than it can do alone on its own brand.com website and paid marketing platforms.

1 month ago

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Dennis Schaal, Skift

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

2 months ago

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Dan Peltier, Skift

The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.

2 months ago

China Tourism To U.S. Had Worst Year Since 2010

China Tourism To U.S. Had Worst Year Since 2010

Daniel Meesak, Jing Daily

Chinese tourism to the U.S. is decelerating despite the fact that there was no Brexit in the U.S. and terrorism incidents didn't have the scale of those in Europe in the last couple of years. Is double-digit growth the new normal?

2 months ago

Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

Rafat Ali, Skift

Learn how to take your email marketing to the next level in our first live -- and on-demand -- webinar on Nov. 22.

2 months ago

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Dan Peltier, Skift

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

2 months ago