Articles tagged “marketing”

Cruise Trade Group Launches Campaign to Personalize the Industry

Cruise Trade Group Launches Campaign to Personalize the Industry

Hannah Sampson, Skift

It makes sense to try to elevate the voices of people who benefit from the cruise industry, especially if they aren’t directly employed by cruise lines. But this is still a public relations push and should be taken with the appropriate grain of salt.

5 days ago

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Skift Webinar: How Travel Brands Can Target Offers Like Retail Giants

Skift Webinar: How Travel Brands Can Target Offers Like Retail Giants

SheerID + Skift

In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model.

1 week ago

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Haixia Wang, Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

1 month ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

2 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

2 months ago

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Delta CEO Learned About Airline’s NRA Discount From the Parkland Students

Dennis Schaal, Skift

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

2 months ago

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

Dennis Schaal, Skift

TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

2 months ago

The Bahamas Launches Marketing Blitz After Fyre Festival Fiasco

The Bahamas Launches Marketing Blitz After Fyre Festival Fiasco

Kim Bhasin and Polly Mosendz, Bloomberg

The old adage is that there is no such thing as bad publicity. The Bahamas plans to turn the popular focus on the Fyre Festival debacle into a showcase for the beauty that led those scammers to select the destination in the first place.

2 months ago

Virtuoso Looks to Help Agencies Get Beyond the Daily Grind

Virtuoso Looks to Help Agencies Get Beyond the Daily Grind

Dennis Schaal, Skift

Virtuoso is a you scratch my back and I'll scratch yours kind of business. The luxury travel network has some good programs to help member agencies, and that increases engagement with Virtuoso. It also provides learnings on how to keep refining the company.

3 months ago

The State of Marketing Technology in Travel 2019: New Skift Research

The State of Marketing Technology in Travel 2019: New Skift Research

Haixia Wang, Skift Research

The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.

3 months ago

Expedia Group: The World’s Travel Platform. Really?

Expedia Group: The World’s Travel Platform. Really?

Dennis Schaal, Skift

Expedia Group is arguably — OK, clearly — not "The World's Travel Platform." But we understand that marketing machines strive to do their thing.

3 months ago

Event Organizers Plan for Stretched Budgets in 2019

Event Organizers Plan for Stretched Budgets in 2019

Andrew Sheivachman, Skift

Event planners are being tasked with producing more events with limited resources. Better technology can help them maximize their marketing efforts, but word of mouth remains the most effective at attracting attendees to an event.

3 months ago