Articles tagged “marketing”

Travel Agents Struggle to Market Against Online Travel Giants

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

1 day ago

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

1 week ago

Expedia Begins Revealing Its Big Ambitions in Hotel Services

Expedia is seeking to gain even more influence in the hotel industry while the big chains are trying to limit online travel agencies' clout through the hotels' direct-booking campaigns. As Expedia's recent Marriott Vacations and Red Lion deals, along with the needs of smaller hotels, show, there is substantial upside for Expedia.

1 week ago

Travel Brands Are Failing to Capture Customers’ Imagination, Says Wolff Olins CEO

There's not enough rich storytelling in the travel industry, says Wolff Olins CEO Ije Nwokorie. We tend to agree.

4 weeks ago

Facebook Doesn’t Want to Be Middleman Between Travel Brands And Consumers

Right now travelers are turning to social networks like Facebook to see their friends' trip photos and get their recommendations more than they're demanding hotel and flight booking ability through its mobile app. But will Facebook become a bigger middleman in the future than it already is? We have our money on yes.

4 weeks ago

Travel Marketers Should Follow the Data on Millennials, Not Stereotypes

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

4 weeks ago

Celebrity Cruises Wades Into Political Waters With Its New Ad Campaign

Celebrity Cruises recognizes that fear is bad for travel — and doesn't seem worried about rocking the boat with a politically charged ad.

1 month ago

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

2 months ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

2 months ago

Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC

There are many travel brands that are seemingly in violation of the U.S. Federal Trade Commission's new native ad guidelines on how to disclose when social media influencers were paid. Consumers appreciate brands more when they're transparent and develop deeper connections with influencers when they know what they truly support and enjoy when they're not being paid.

2 months ago

Want to Book an Airbnb ‘Room’ on a Plane? Lufthansa Makes It Possible

Give Lufthansa credit for an intriguing new promotion. But for passengers, this is not that great of a deal.

3 months ago

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

3 months ago