Articles tagged “marketing”

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Andrew Sheivachman, Skift

Leave it to Emirates to poke fun at the increasingly confusing electronics ban while marketing its diverse in-fight entertainment offerings.

2 days ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

1 week ago

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Dan Peltier, Skift

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

1 week ago

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

Raini Hamdi, Skift

These are crucial times for citizenM as it expands rapidly outside its European base into North America and Asia. It has to stay vigilant about differentiating the brand, now 10 years old, and ensure it is still cutting-edge.

3 weeks ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

3 weeks ago

State Republicans Take On Visit Florida in YouTube Video

State Republicans Take On Visit Florida in YouTube Video

Gary Fineout, Associated Press

Though Florida Republican state senators support the elimination of Visit Florida's funding, it seems unlikely that the most-visited state in the U.S. would eliminate its tourism-marketing funds. The fact that Florida lawmakers are divided on this bill means there will likely be a compromise.

1 month ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Dan Peltier, Skift

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

1 month ago

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Raini Hamdi, Skift

With little budget and even less originality in marketing, the Association of Southeast Asian Nations may be better off focusing on facilitating tourism growth through infrastructure and other improvements, which it is adept at, than launching another Visit ASEAN Year.

2 months ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

2 months ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

2 months ago

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Dennis Schaal, Skift

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.

2 months ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

3 months ago