Articles tagged “marketing”

Caribbean Destinations Hope for Marketing Campaign if They Can Find the Money

Caribbean Destinations Hope for Marketing Campaign if They Can Find the Money

Dan Peltier, Skift

The Caribbean was suffering from a man-made marketing-funding crisis even before Mother Nature brought destructive hurricanes to its doorsteps this year. Tourism officials are pleading with the travel industry to get involved and help build its fund for this year and the future.

4 days ago

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Dan Peltier, Skift

These winning tourism videos don't use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing.

3 weeks ago

Travel CMOs Weigh Keeping Brands on TV in a Digital Marketing World

Travel CMOs Weigh Keeping Brands on TV in a Digital Marketing World

Dan Peltier, Skift

Some travel brands are still hooked on TV and see the value in creating ads for that medium, and then repurposing TV content for other platforms. In those varied other platforms, they can try and reach diverse audiences wherever they watch their content.

3 weeks ago

Tourism Leaders Plot Strategy in an Age of Permanxiety

Tourism Leaders Plot Strategy in an Age of Permanxiety

Sean O'Neill, Skift

Tourism leaders across continents are recognizing the challenge of marketing travel in this new age of Permanxiety. Destination marketers ought to share best practices with each other on how to adapt.

3 weeks ago

Carnival Is Creating New Ways to Get People to Consider Taking a Cruise

Carnival Is Creating New Ways to Get People to Consider Taking a Cruise

Hannah Sampson, Skift

Carnival Corp. is eager to communicate directly with consumers, and continues to invest in new ways to do so. It will be interesting to see if potential cruise passengers respond to these new methods of engagement.

3 weeks ago

Visit Oslo Campaign Rescues Travelers From People-Polluted European Cities

Visit Oslo Campaign Rescues Travelers From People-Polluted European Cities

Dan Peltier, Skift

Visit Oslo doesn't want to become a shell of itself, lose its Nordic cool character, and attract too many tourists. But it definitely wants a larger slice of international market share, and it is combing through social media for its new campaign to help make that happen.

1 month ago

Brand USA Says It Is Confident It Will Still Be Here in 2018

Brand USA Says It Is Confident It Will Still Be Here in 2018

Dan Peltier, Skift

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.

1 month ago

4 Tourism Website Trends Highlighting User Experience and Design

4 Tourism Website Trends Highlighting User Experience and Design

Dan Peltier, Skift

Tourism board websites in 2017 exist in an increasingly diverse world of platforms that have also been readily adopted by travelers as trip-planning resources. Here are some trends we noticed from our review of the world's best tourism websites this year.

1 month ago

Alaska Airlines and Royal Caribbean Make a Show of the Solar Eclipse for Their Passengers

Alaska Airlines and Royal Caribbean Make a Show of the Solar Eclipse for Their Passengers

Rachel La Corte and David Fischer, Associated Press

It's all about experiential travel, isn't it? And it certainly was on total solar eclipse day on the U.S. coasts and across its mid-section in towns and cities big and small. Alaska Airlines and Royal Caribbean seized the moment, creating something their passengers will talk about for years to come.

2 months ago

25 Best Tourism Board Websites in the World in 2017

25 Best Tourism Board Websites in the World in 2017

Dan Peltier, Skift

The best tourism websites in the business in 2017 are emphasizing user-generated content from platforms like Instagram and doubling down on video to make destinations seem more real rather than a part of a traveler's imagination.

2 months ago

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

Sean O'Neill, Skift

Five years ago, no one thought about IBM as being a big seller of digital marketing tools to travel companies. That's changed. Big Blue has landed some big deals. Yet the easy wins may be behind it.

2 months ago

Venice Tackles Overtourism by Telling Visitors to Follow the Golden Rule

Venice Tackles Overtourism by Telling Visitors to Follow the Golden Rule

Dan Peltier, Skift

Travelers never like to be told what they cannot do, but perhaps Venice can strike the right tone.

3 months ago