Articles tagged “marketing”

Hotels

8 Italian Hotels Get Michelin’s Top ‘Key’ Rating

Michelin has bestowed its coveted "keys" upon a select handful of hotels, ranging from cliffside hideaways to palatial pads.

8 Italian Hotels Get Michelin’s Top ‘Key’ Rating

Tourism

America’s Best-Paid Tourism Marketers

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

America’s Best-Paid Tourism Marketers

Hotels

Michelin Awards 124 U.S. Luxury Hotels New Key Ratings

New York and California dominated in the top "key" category with Michelin's new U.S. hotel ratings.

Michelin Awards 124 U.S. Luxury Hotels New Key Ratings

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Trivago Tests New TV Commercials

Tourism

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Trivago Brings the IPO Band Back Together Again

Airlines

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

Tourism

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Airlines

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

Tourism

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now