Articles tagged “marketing”

State Republicans Take On Visit Florida in YouTube Video

State Republicans Take On Visit Florida in YouTube Video

Gary Fineout, Associated Press

Though Florida Republican state senators support the elimination of Visit Florida's funding, it seems unlikely that the most-visited state in the U.S. would eliminate its tourism-marketing funds. The fact that Florida lawmakers are divided on this bill means there will likely be a compromise.

3 days ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Dan Peltier, Skift

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

1 week ago

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Raini Hamdi, Skift

With little budget and even less originality in marketing, the Association of Southeast Asian Nations may be better off focusing on facilitating tourism growth through infrastructure and other improvements, which it is adept at, than launching another Visit ASEAN Year.

3 weeks ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

1 month ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

1 month ago

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

TripAdvisor Holdout Hilton Joins Its Instant Booking Program

Dennis Schaal, Skift

Hilton's decision to enroll in TripAdvisor Instant Booking while the chain is dedicating huge resources into convincing consumers to book direct on Hilton sites is an admission that it needs third-party distributors. TripAdvisor is a favored partner for the moment because it's cheaper than Expedia and the Priceline Group for the chain.

1 month ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

2 months ago

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Dan Peltier, Skift

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

2 months ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

2 months ago

Visit California Positions Itself as the Birthplace of Modern Luxury Travel

Visit California Positions Itself as the Birthplace of Modern Luxury Travel

Greg Oates, Skift

Visit California developed an integrated research and content framework to support its travel and media partners' ability to better engage luxury consumers than it can do alone on its own brand.com website and paid marketing platforms.

3 months ago

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Dennis Schaal, Skift

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

3 months ago

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Dan Peltier, Skift

The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.

3 months ago