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Articles tagged “marketing”

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Dennis Schaal, Skift

As with Cendyn and Guestfolio, further consolidation is likely in the hotel marketing and loyalty sector as the number of competitors proliferate and the opportunities grow.

4 days ago

6 Charts Showing How Social Media Influencers Work With Brands

6 Charts Showing How Social Media Influencers Work With Brands

Dan Peltier, Skift

The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.

4 days ago

China Tourism To U.S. Had Worst Year Since 2010

China Tourism To U.S. Had Worst Year Since 2010

Daniel Meesak, Jing Daily

Chinese tourism to the U.S. is decelerating despite the fact that there was no Brexit in the U.S. and terrorism incidents didn't have the scale of those in Europe in the last couple of years. Is double-digit growth the new normal?

7 days ago

Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

Travel Marketing Webinar This Tuesday: Crafting Effective Email Newsletters

Rafat Ali, Skift

Learn how to take your email marketing to the next level in our first live -- and on-demand -- webinar on Nov. 22.

2 weeks ago

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Dan Peltier, Skift

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

3 weeks ago

The Evolution of the Like Button — Digital Marketing News This Week

The Evolution of the Like Button — Digital Marketing News This Week

Jeremy Kressmann, Skift

"Like" buttons could be the solution for hotels, airlines, and other types of travel companies eager to gather guest feedback during the trip. Consumers are already accustomed to the idea, so it is definitely worth further testing.

3 weeks ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

3 weeks ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

4 weeks ago

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Greg Oates, Skift

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

4 weeks ago

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Dennis Schaal, Skift

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

1 month ago

Travel Agents Struggle to Market Against Online Travel Giants

Travel Agents Struggle to Market Against Online Travel Giants

Andrew Sheivachman, Skift

When it comes to reaching consumers, travel agencies don't have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital channels.

1 month ago

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

Launching SkiftEDU Course: The Makings of the Modern Travel PR Pro

Rafat Ali, Skift

This course will help you master the tools, tactics, and trends that travel PR professionals need to master in 2016 and beyond.

1 month ago