Articles tagged “marketing”

Alaska Airlines and Royal Caribbean Make a Show of the Solar Eclipse for Their Passengers

Alaska Airlines and Royal Caribbean Make a Show of the Solar Eclipse for Their Passengers

Rachel La Corte and David Fischer, Associated Press

It's all about experiential travel, isn't it? And it certainly was on total solar eclipse day on the U.S. coasts and across its mid-section in towns and cities big and small. Alaska Airlines and Royal Caribbean seized the moment, creating something their passengers will talk about for years to come.

12 hours ago

25 Best Tourism Board Websites in the World in 2017

25 Best Tourism Board Websites in the World in 2017

Dan Peltier, Skift

The best tourism websites in the business in 2017 are emphasizing user-generated content from platforms like Instagram and doubling down on video to make destinations seem more real rather than a part of a traveler's imagination.

2 weeks ago

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

Sean O'Neill, Skift

Five years ago, no one thought about IBM as being a big seller of digital marketing tools to travel companies. That's changed. Big Blue has landed some big deals. Yet the easy wins may be behind it.

2 weeks ago

Venice Tackles Overtourism by Telling Visitors to Follow the Golden Rule

Venice Tackles Overtourism by Telling Visitors to Follow the Golden Rule

Dan Peltier, Skift

Travelers never like to be told what they cannot do, but perhaps Venice can strike the right tone.

4 weeks ago

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Tourism Boards Increasingly Worried About Politicians and Budget Cuts

Dan Peltier, Skift

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

1 month ago

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Brand USA Is Facing Declining Contributions From Travel Brands This Year

Dan Peltier, Skift

Brand USA has a difficult task these days of appeasing a White House with unfavorable views of foreigners while still spreading a welcoming message in key international markets.

1 month ago

Cayman Islands Tests U.S. Meal-Kit Service to Boost Its Food Tourism Marketing

Cayman Islands Tests U.S. Meal-Kit Service to Boost Its Food Tourism Marketing

Dan Peltier, Skift

The Cayman Islands feels its new meal-kit campaign is new and exciting, and in many ways it is. It's refreshing to see a tourism board take a novel approach to reaching consumers and there will be a lot to learn in how consumers will respond.

2 months ago

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The Motivations of European Travelers from Generation Z to Baby Boomers

The Motivations of European Travelers from Generation Z to Baby Boomers

Expedia Media Solutions + Skift

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

2 months ago

Platform Disruption Has Changed How Travel PR Agencies Operate

Platform Disruption Has Changed How Travel PR Agencies Operate

Andrew Sheivachman, Skift

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

3 months ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

4 months ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

4 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

4 months ago