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Articles tagged “marketing”

Facebook Doesn’t Want to Be Middleman Between Travel Brands And Consumers

Right now travelers are turning to social networks like Facebook to see their friends' trip photos and get their recommendations more than they're demanding hotel and flight booking ability through its mobile app. But will Facebook become a bigger middleman in the future than it already is? We have our money on yes.

8 hours ago

Travel Marketers Should Follow the Data on Millennials, Not Stereotypes

Travel marketers would be wise to take a data-driven approach, rather than falling back on stereotypes, which makes for lazy messaging.

2 days ago

Celebrity Cruises Wades Into Political Waters With Its New Ad Campaign

Celebrity Cruises recognizes that fear is bad for travel — and doesn't seem worried about rocking the boat with a politically charged ad.

3 days ago

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

1 month ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

1 month ago

Travel Brands’ Influencer Campaigns Still Hide Too Much Says the FTC

There are many travel brands that are seemingly in violation of the U.S. Federal Trade Commission's new native ad guidelines on how to disclose when social media influencers were paid. Consumers appreciate brands more when they're transparent and develop deeper connections with influencers when they know what they truly support and enjoy when they're not being paid.

1 month ago

Want to Book an Airbnb ‘Room’ on a Plane? Lufthansa Makes It Possible

Give Lufthansa credit for an intriguing new promotion. But for passengers, this is not that great of a deal.

2 months ago

New Skift Trends Report: Decoding Use Cases for Virtual Reality in Travel

The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.

2 months ago

Pokemon Go Is Already a Big Boon for Small Museums

Some small museums are noticing Pokemon Go players making their way through the doors but should also remember, like any craze, these players probably won't become repeat visitors.

3 months ago

Two Hospitality Brands, Two Different Virtual Reality Marketing Strategies

Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to their guests.

3 months ago

James Cameron Is New Zealand’s Latest Tourism Ambassador

James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.

3 months ago

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Watch This Free Webinar on Instagram Strategies for Travel Brands [Video]

With millions of photos shared by millions of users every day, Instagram has become one of the most effective marketing platforms for travel brands. Watch this free webinar recording to learn the winning strategies for Instagram and best practice case studies from across travel sectors.

3 months ago