Articles tagged “marketing”

Allegiant Air Is Counting On New NFL Stadium in Vegas to Boost Recognition

Allegiant Air Is Counting On New NFL Stadium in Vegas to Boost Recognition

Brian Sumers, Skift

Allegiant Air wants more customers to know what it is, so it's putting its name on a new NFL stadium. It's an out-of-character move for America's most frugal airline.

2 weeks ago

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps Poised to Be an $11 Billion Business in 4 Years

Dennis Schaal, Skift

When you're Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn't making lots of money. But the monetization of Google Maps will soon start in earnest, and travel marketers, for the most part, will hustle to get in.

2 months ago

Airbnb Beat Expedia in Booked Room Nights

Airbnb Beat Expedia in Booked Room Nights

Dennis Schaal, Skift

Does anyone remember when Travelocity was the leading U.S. online travel agency? We're thinking about that because a milestone may have taken place in the first quarter when Airbnb attracted more room nights booked than did Expedia. What it does clearly show is that the online travel pecking order is very much in flux.

2 months ago

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

Dennis Schaal, Skift

A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that Google is getting more stingy in providing free traffic. But TripAdvisor is also hoping — and anticipating — that U.S. regulators will step in.

2 months ago

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Dennis Schaal, Skift

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

2 months ago

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Dennis Schaal, Skift

Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company's largest brand in June. The executive changes were more far-reaching, and the implications are open-ended.

3 months ago

Carnival Cruise Line’s Outreach to Travel Advisors Shores Up Rocky Relationship

Carnival Cruise Line’s Outreach to Travel Advisors Shores Up Rocky Relationship

Maria Lenhart, Skift

Carnival Cruise Line has not always had the best relationship with travel advisors, but it has taken steps to turn that around. Its new campaign to promote the value of advisors should be especially effective.

3 months ago

Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?

Should Boeing Change the Name of the 737 Max to Put Passengers at Ease?

Brian Sumers, Skift

Many airline industry insiders say they expect passengers will fly the Max when it returns to service, provided the price is right. But branding and marketing experts see it differently. Many of them say Boeing must engage in a full-scale rebranding effort to make passengers comfortable enough to fly.

3 months ago

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Dennis Schaal, Skift

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

3 months ago

Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won’t Be Its Last

Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won’t Be Its Last

Danni Santana, Skift

Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.

4 months ago

How Online Travel Agencies Operate Their Marketing Teams: New Skift Research

How Online Travel Agencies Operate Their Marketing Teams: New Skift Research

Haixia Wang, Skift Research

As modern marketing gets more complex, seamless delivery of marketing success requires a strong and well-executed operations strategy.

4 months ago

Airbnb’s Around-the-World Trip Promotion Gets Off to a Rocky Start

Airbnb’s Around-the-World Trip Promotion Gets Off to a Rocky Start

Dennis Schaal, Skift

This promotional tour from Airbnb to tout Airbnb Adventures clearly backfired because of traveler outrage and difficulties in booking and paying for the one-time trip. It's not an opportune start for Airbnb's tour initiative, which may be a tad more complex than Airbnb anticipates.

4 months ago