Articles tagged “marketing”

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Philly Tourism Board Builds on Its Success Attracting Black Tourists

Sarah Enelow-Snyder, Skift

Even in 2018, many travel companies still hesitate to engage people of color through marketing. Those companies, which are leaving money on the table, could take a cue from Visit Philadelphia's long-running video series featuring a member of The Roots.

2 weeks ago

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Booking Holdings Makes Major Pivot Toward Prepaid Hotel Bookings

Dennis Schaal, Skift

It's back to the future for Booking Holdings, which is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow because consumers pay when they book, and higher commissions.

1 month ago

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Richard Holmes, Skift

A savvy social media campaign is a good start, but Cape Town’s tourism industry has a long road ahead to undo the damage from the worst drought in a century.

2 months ago

4 Trends Defining Tourism Marketing in 2018

4 Trends Defining Tourism Marketing in 2018

Dan Peltier, Skift

We've seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media.

2 months ago

Booking Holdings Tweaks Momondo’s Marketing Strategy

Booking Holdings Tweaks Momondo’s Marketing Strategy

Patrick Whyte, Skift

Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?

3 months ago

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Growing Pains for Influencer Marketing Raise Questions for Travel Brands

Dan Peltier, Skift

Influencers are still getting a chunk of some travel brands' marketing budgets, but the amount of pull they have over travelers' trip decisions is questionable. As the form matures, influencers and brands are still figuring out the rules of the road.

3 months ago

Events Remain High Priority for Companies Even as Costs Rise

Events Remain High Priority for Companies Even as Costs Rise

Andrew Sheivachman, Skift

Executives know that events work for promoting their brands and driving business. A big opportunity exists, though, for organizations to get smarter about how they spend on events and making the most of the data they produce.

3 months ago

This Is a Pivotal Moment for Booking Site Marketing Strategies

This Is a Pivotal Moment for Booking Site Marketing Strategies

Dennis Schaal, Skift

Suddenly those seemingly free-spending online travel agencies, which have made Google rich, are toning down their big-spending ways. Google shouldn't be too worried: Expedia and Booking Holdings are still spending billions of dollars on search-engine marketing, but they've just become a bit more stingy. And, they hope, wise.

4 months ago

Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

Travel Agency Association Remakes Itself in New Consumer Marketing Campaign

Dennis Schaal, Skift

There is something happening at the newly named American Society of Travel Advisors. It not only has a new name, but has a new energy and confidence about where it is headed as it reaches out directly to a new generation of travelers.

4 months ago

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

5 months ago

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Dennis Schaal, Skift

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

5 months ago

State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms

State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms

Dan Peltier, Skift

The future of tourism marketing in the United States will be on the ballot in more than three dozen states in one way or another this November. While most voters probably won't realize that, tourism is one of the most important economic drivers they'll be voting for.

5 months ago