Articles tagged “marketing”

Online Travel

Despegar Finds Acquisition Bargains in Latin America’s Hard-Hit Economies

At the beginning of the pandemic, it was clear there would be plenty of mergers and acquisition targets. Despegar found at least a couple in Viajanet and Stays.

Despegar Finds Acquisition Bargains in Latin America’s Hard-Hit Economies

Business Travel

Daily Podcast: Climate Change and Business Travel

Good morning from Skift. It's Monday, May 16, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Climate Change and Business Travel

Media and PR

Daily Podcast: Ghana’s Celebrity Tourism Push

Good morning from Skift. It's Tuesday, May 10, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Ghana’s Celebrity Tourism Push

Online Travel

Booking Gets in Expedia’s Face With Billboards Near Las Vegas Conference

The vacation rental industry often touts the esprit de corps among industry lifers. Greeted with Booking.com ads for hosts at an Expedia partner conference in Sin City this week, Expedia officials weren't feeling that vibe.

Booking Gets in Expedia’s Face With Billboards Near Las Vegas Conference

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Coronavirus

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

Hotels

CitizenM Tests Marketing Hotels in the Metaverse

What's getting called the metaverse today is a joke. But marketers are right to run tests. The key thing to learn is how people will express their identities and status via avatars in virtual games. Future branding depends on that knowledge.

CitizenM Tests Marketing Hotels in the Metaverse

Airlines

Air India Stokes Price Gouging Uproar and More Top Stories This Week

In Skift's top stories this week, Air India bans agents from booking flights to Canada, KLM appoints its first ever female CEO, and European authorities approve the merger of two major railway operators.

Air India Stokes Price Gouging Uproar and More Top Stories This Week

Hotels

Daily Podcast: Hotel Designs Change to Match Guests’ Needs

Good morning from Skift. It's Wednesday, March 30, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Hotel Designs Change to Match Guests’ Needs