Articles tagged “marketing”

Short-Term Rentals

Airbnb Debuts Olympics Ad: ‘Why Stay in a Hotel on the Touristy Side of Paris?’

Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.

Airbnb Debuts Olympics Ad: ‘Why Stay in a Hotel on the Touristy Side of Paris?’

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Online Travel

Airbnb Gets Cozier With Google, Ups Its Marketing Spend

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.

Airbnb Gets Cozier With Google, Ups Its Marketing Spend

Short-Term Rentals

Airbnb’s CFO on What Went Wrong With Experiences – and What the Fixes Are

Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.

Airbnb’s CFO on What Went Wrong With Experiences – and What the Fixes Are

Hotels

8 Italian Hotels Get Michelin’s Top ‘Key’ Rating

Michelin has bestowed its coveted "keys" upon a select handful of hotels, ranging from cliffside hideaways to palatial pads.

8 Italian Hotels Get Michelin’s Top ‘Key’ Rating

Tourism

America’s Best-Paid Tourism Marketers

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

America’s Best-Paid Tourism Marketers

Hotels

Michelin Awards 124 U.S. Luxury Hotels New Key Ratings

New York and California dominated in the top "key" category with Michelin's new U.S. hotel ratings.

Michelin Awards 124 U.S. Luxury Hotels New Key Ratings

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Trivago Tests New TV Commercials

Tourism

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Trivago Brings the IPO Band Back Together Again