Articles tagged “marketing”

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

3 weeks ago

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Dennis Schaal, Skift

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

3 weeks ago

State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms

State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms

Dan Peltier, Skift

The future of tourism marketing in the United States will be on the ballot in more than three dozen states in one way or another this November. While most voters probably won't realize that, tourism is one of the most important economic drivers they'll be voting for.

4 weeks ago

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

What Booking Sites Get for Every Marketing Dollar Spent: Skift Research Does the Math

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but growing challenges have hurt ad efficiency. OTAs must remain nimble to keep pace.

2 months ago

New Skift Research Report: The Crisis in Online Travel Agency Advertising

New Skift Research Report: The Crisis in Online Travel Agency Advertising

Seth Borko, Skift Research

Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.

2 months ago

Would You Buy Your Next Event Tickets on Instagram?

Would You Buy Your Next Event Tickets on Instagram?

Andrew Sheivachman, Skift

Engagement with social media for planners and marketers is moving beyond hashtags and sponsored posts into a competitive marketplace for digital ticket distribution. This won't really affect associations and B2B conferences immediately, but make sure to track the trend as consumer events experiment with distribution over social networks.

2 months ago

African Tourism Boards Often See the American Traveler as White

African Tourism Boards Often See the American Traveler as White

Dana Givens, Skift

While there’s interest among African tourism boards in marketing actively to black Americans, these boards are missing opportunities by not diversifying their strategies.

3 months ago

Traveler Behavior Is Still the Biggest Impediment to TripAdvisor’s Tours and Activities Business

Traveler Behavior Is Still the Biggest Impediment to TripAdvisor’s Tours and Activities Business

Dennis Schaal, Skift

Should there be TripAdvisor booths at big tourist attractions in Paris, New York, Las Vegas and Rome? It might not be a bad idea to explore to attract the business of travelers who like to book attractions offline. Would it scale? Expedia does it, but the numbers crunchers would have to figure it all out.

3 months ago

Skift Forum Europe Preview: Booking CMO Adds Apartments to Complex Marketing Mix

Skift Forum Europe Preview: Booking CMO Adds Apartments to Complex Marketing Mix

Dennis Schaal, Skift

Booking.com has a test-and-learn culture, and chief marketing officer Pepijn Rijvers will be doing plenty of that over the next few years as he tries to sort out the complexities of marketing a widely diverse set of accommodation types. Ask anyone, though: It's a great problem to have.

4 months ago

Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance

Skift Forum Europe Preview: Google’s Rob Torres on Travel Marketing Relevance

Dennis Schaal, Skift

Is Google on the road toward becoming an online travel agency? Color us skeptical on that one. How will voice-based search change the game? Google's Rob Torres will certainly express his views on these topics at Skift Forum Europe.

4 months ago

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Luxury Hotels Aim to Get Smarter About Which Ads Work Best

Sean O'Neill, Skift

Sometimes it's the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that's true of this funding, given that its progress to date has been a slow burn in a promising sector.

4 months ago

TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings

TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings

Dennis Schaal , Skift

Hotels — 10,000 of them — have voted with their feet, or advertising budgets, that is, and are trying out TripAdvisor's new sponsored listings program. The bottom line is the success or failure of the program will depend on how it impacts advertisers' bottom lines.

5 months ago