Articles tagged “marketing”

How a Pandemic Helped Expedia’s Vrbo Fix Its Google Problem

How a Pandemic Helped Expedia’s Vrbo Fix Its Google Problem

Dennis Schaal, Skift

Vrbo is benefiting from a ton of direct traffic because vacation rentals are having a moment, and competitors' paid marketing through Google fell off a cliff. The brand will likely get some sustainable benefit from the lift, but the dynamic can change in a heartbeat.

2 weeks ago

Airbnb Shakes Up Hosting Management While Resuming Plans to Go Public

Airbnb Shakes Up Hosting Management While Resuming Plans to Go Public

Dennis Schaal, Skift

Tapping one person to head "hosting" for both homes and experiences isn't the most savvy of moves. Airbnb has a ton of work to do to mend relations with alienated home rental hosts. Experience hosting is likewise complex — and a very different animal.

4 weeks ago

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Travel Brand Storytelling Needs to Be More Local To Meet This Moment

Dennis Schaal and Korey Matthews, Skift

The coronavirus crisis has given new meaning to traveling like a local. Brands are trying to figure out how to market to travelers when they actually are the locals.

1 month ago

Airbnb Hasn’t Seen Mass Exodus of Hosts Over Refunds

Airbnb Hasn’t Seen Mass Exodus of Hosts Over Refunds

Dennis Schaal, Skift

Hosts may come and go on Airbnb's global platform. But the fate of Airbnb's listings will depend much more on supply and demand than on grievances.

2 months ago

Are Virtual Events Killing the Biggest Marketing Tactic of the Past Few Years — FOMO?

Are Virtual Events Killing the Biggest Marketing Tactic of the Past Few Years — FOMO?

EventMB

Virtual events are slowly killing the biggest event marketing strategy of the past few years. We are entering a seismic shift in the industry. A very risky and rewarding one.    

2 months ago

Expedia Launches a $275 Million Partner Recovery Plan That’s Very Different From Airbnb’s

Expedia Launches a $275 Million Partner Recovery Plan That’s Very Different From Airbnb’s

Dennis Schaal, Skift

Airbnb would have been eviscerated had it focused on a relief package for hosts that was primarily marketing credits. Expedia's recovery plan for partners isn't philanthropy, but although the company will likely take a revenue hit, it will benefit from increased partner engagement as the travel industry bounces back.

3 months ago

Expedia CEO Details Anti-Google Game Plan

Expedia CEO Details Anti-Google Game Plan

Dennis Schaal, Skift

Can Expedia Group wean itself away from Google, and avoid performance marketing spending when it doesn't hit return on investment targets? New CEO Peter Kern said the coronavirus crisis presents an opportunity to chase these goals. Kern will be judged on what progress he can make toward achieving such previously elusive ambitions.

3 months ago

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Dennis Schaal, Skift

Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others are doing, but perhaps its speed can be an advantage. On the other hand, Google Travel will still be encroaching — with more than ample firepower.

3 months ago

Destinations Meet Darwin: How These 23 U.S. Cities Are Adapting to Survive

Destinations Meet Darwin: How These 23 U.S. Cities Are Adapting to Survive

Matt Stiker, Skift

Take a look at what these cities have pulled together with limited resources under the weight of this pandemic. It's a true testament to resiliency and creativity.

3 months ago

Marketers Confront What Travel Will Look Like Post-Crisis

Marketers Confront What Travel Will Look Like Post-Crisis

Raini Hamdi, Skift

As realization sinks in that the coronavirus catastrophe will change travel behaviors, marketers are figuring out how the crisis will reshape clients and and how their brands can remain relevant.

4 months ago

American Airlines’ Big Decision and 11 Other Coronavirus Travel Stories This Week

American Airlines’ Big Decision and 11 Other Coronavirus Travel Stories This Week

Dennis Schaal, Skift

In our coronavirus coverage this week, American Airlines slashes international routes for the summer, indicating it doesn't think demand will come back any time in the short-run. Plus, Airbnb CEO apologizes to hosts in the form of a $260 million relief package. And Booking Holdings CEO Glenn Fogel is the first high-profile travel CEO to disclose he has contracted coronavirus.

4 months ago

U.S. Travel Ad Spending Plunges 90 Percent in March

U.S. Travel Ad Spending Plunges 90 Percent in March

Sean O'Neill, Skift

Quarantines and lockdowns are driving huge spikes in online traffic, and digital marketing may be more effective than ever when the crisis ends. In the meantime, ad tech companies need to prove their worth by helping suppliers plan how to re-activate their marketing campaigns at the right time — and in the best ways.

4 months ago