Give Lufthansa credit for an intriguing new promotion. But for passengers, this is not that great of a deal.
The opportunities in virtual reality for applications in travel marketing are very real. But targeting audiences and creating effective content for this nascent technology requires bold creativity and a deeper understanding of its limitations, channels, and learning from the mistakes of others.
Some small museums are noticing Pokemon Go players making their way through the doors but should also remember, like any craze, these players probably won't become repeat visitors.
Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to their guests.
James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.
With millions of photos shared by millions of users every day, Instagram has become one of the most effective marketing platforms for travel brands. Watch this free webinar recording to learn the winning strategies for Instagram and best practice case studies from across travel sectors.
This How-To series is part of our continuing efforts to make Skift indispensable to the professional lives of marketers, strategists, and technologists in travel. Suggestions on topics welcome!
This seems like an interesting and contrarian approach. But the big question is: Will men actually respond to this digital marketing campaign?
As part of a broad interview series on travel marketing, we dedicated an episode of the Skift Podcast to discussing the unique challenges and successes of two CMOs.
We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.