Articles tagged “marketing”

Los Angeles Wants Its ‘Everyone is Welcome’ Campaign to Connect With Global Millennials

Los Angeles Wants Its ‘Everyone is Welcome’ Campaign to Connect With Global Millennials

Dan Peltier, Skift

Los Angeles is part of a trend across major global cities as they attempt to distance themselves from less welcoming parts of their countries. Most cities can't claim to be as diverse as Los Angeles, which helps its message appear honest yet measured.

1 week ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

2 weeks ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

2 weeks ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

3 weeks ago

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Andrew Sheivachman, Skift

Leave it to Emirates to poke fun at the increasingly confusing electronics ban while marketing its diverse in-fight entertainment offerings.

1 month ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

1 month ago

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Dan Peltier, Skift

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

1 month ago

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

Raini Hamdi, Skift

These are crucial times for citizenM as it expands rapidly outside its European base into North America and Asia. It has to stay vigilant about differentiating the brand, now 10 years old, and ensure it is still cutting-edge.

2 months ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

2 months ago

State Republicans Take On Visit Florida in YouTube Video

State Republicans Take On Visit Florida in YouTube Video

Gary Fineout, Associated Press

Though Florida Republican state senators support the elimination of Visit Florida's funding, it seems unlikely that the most-visited state in the U.S. would eliminate its tourism-marketing funds. The fact that Florida lawmakers are divided on this bill means there will likely be a compromise.

2 months ago

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Interview: Visit Florida’s Ex-CEO on Tourism Marketing Challenges in 2017

Dan Peltier, Skift

From growing public-private partnerships and shifting strategy when foreign currencies decline, Seccombe's insights are relevant for tourism boards the world over.

3 months ago

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Southeast Asia’s Tourism Campaign Is a Misplaced Effort

Raini Hamdi, Skift

With little budget and even less originality in marketing, the Association of Southeast Asian Nations may be better off focusing on facilitating tourism growth through infrastructure and other improvements, which it is adept at, than launching another Visit ASEAN Year.

3 months ago