Articles tagged “marketing”

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Dennis Schaal, Skift

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

2 weeks ago

Video: Why CMOs Might Be the Most Influential People at Any Travel Brand

Video: Why CMOs Might Be the Most Influential People at Any Travel Brand

Dan Peltier, Skift

Financial analysts and other travel industry watchers often listen to the words of CEOs to hear what direction they're taking their companies. But, increasingly, CMOs at many major travel brands are dealing with ground-level, consumer-facing marketing and strategy that impact the company and customers on a daily basis.

2 weeks ago

Japan Tourism Is Using Celebrity Chefs to Make the Country More Palatable to U.S. Travelers

Japan Tourism Is Using Celebrity Chefs to Make the Country More Palatable to U.S. Travelers

Dan Peltier, Skift

Japan Tourism really thinks that U.S. travelers are turning Japanese, or at least their travel wish lists are. The tourism board is more building off the momentum it already has in the U.S. But most U.S. travelers don't speak Japanese, and that will continue to be a sticking point for the country's tourism.

3 weeks ago

Las Vegas Gambles It Can Attract Millennials With Instagram-Worthy Moments

Las Vegas Gambles It Can Attract Millennials With Instagram-Worthy Moments

Regina Garcia Cano, Associated Press

Can the Vegas casinos attract millennials with zip lines and bunk beds? Some of them, sure. But the casinos may have to open their marketing toolboxes anew if they think retooling slot machines will attract this sought-after target market in droves.

3 weeks ago

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How Today’s Top Travel Marketers Think About Customer Engagement

How Today’s Top Travel Marketers Think About Customer Engagement

Oath + Skift

Travel brands face new challenges as consumer demands change, the role of technology grows and the landscape becomes increasingly crowded. Top marketers in travel recently gathered to talk about the approaches they’re taking to meet these challenges.

1 month ago

West Virginia Finally Has a John Denver Song as Its New Tourism Anthem

West Virginia Finally Has a John Denver Song as Its New Tourism Anthem

Associated Press

West Virginia tourism's version of the song probably goes something like "take me home, to more tourism dollars" as it hopes tourists will have a newfound appreciation for the song and state.

1 month ago

The Calculated Faux Marketing of Premium Air Travel

The Calculated Faux Marketing of Premium Air Travel

Colin Nagy, Skift

The lenses through which we view the travel ecosystem are often heavily distorted. The first step toward countering it is acknowledgement.

2 months ago

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Nebraska Tourism Officials Want More Money to Fight the Flyover State Perception

Grant Schulte, Associated Press

One of the first items on the agenda for the Nebraska Tourism Commission should be to convince local politicians to not take funds from the state's lodging tax fund if Nebraska has hopes for its tourism industry.

2 months ago

Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test

Post-Hurricane Marketing in the U.S. and Caribbean Puts Tourism Boards to the Test

Dan Peltier, Skift

Marketing campaigns are always a key ingredient in responding to natural disasters, and showing travelers that a destination hasn't completely bottomed out. To get the message out, it also helps to have sufficient funding and resources, which some islands are currently lacking.

2 months ago

Next Issue for Las Vegas Is Getting the Marketing Message Right After the Shooting

Next Issue for Las Vegas Is Getting the Marketing Message Right After the Shooting

Anita Snow, Associated Press

Like other destinations have before, Las Vegas is grappling with how to get visitors to return to the city after a tragedy. Softer messaging to the most-likely visitors instead of national campaigns might be a fruitful place to begin.

2 months ago

Caribbean Destinations Hope for Marketing Campaign if They Can Find the Money

Caribbean Destinations Hope for Marketing Campaign if They Can Find the Money

Dan Peltier, Skift

The Caribbean was suffering from a man-made marketing-funding crisis even before Mother Nature brought destructive hurricanes to its doorsteps this year. Tourism officials are pleading with the travel industry to get involved and help build its fund for this year and the future.

2 months ago

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Dan Peltier, Skift

These winning tourism videos don't use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing.

3 months ago