Articles tagged “marketing”

Platform Disruption Has Changed How Travel PR Agencies Operate

Platform Disruption Has Changed How Travel PR Agencies Operate

Andrew Sheivachman, Skift

Travel PR agencies have had to adapt to the complicated world of online content. As marketing dollars move towards influencers and activations, less is being put towards traditional print advertising in newspapers and magazines.

2 weeks ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

2 weeks ago

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Visit Florida’s 67 Percent Tourism Funding Cut Is Now Up to the Governor

Dan Peltier, Skift

Visit Florida's new $25 million budget isn't a done deal yet — the governor could veto, and the Florida legislature could then override that decision. But one thing is for sure: Tourism marketing in Florida faces an uncertain future.

2 weeks ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

3 weeks ago

Los Angeles Wants Its ‘Everyone is Welcome’ Campaign to Connect With Global Millennials

Los Angeles Wants Its ‘Everyone is Welcome’ Campaign to Connect With Global Millennials

Dan Peltier, Skift

Los Angeles is part of a trend across major global cities as they attempt to distance themselves from less welcoming parts of their countries. Most cities can't claim to be as diverse as Los Angeles, which helps its message appear honest yet measured.

1 month ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

1 month ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

1 month ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

2 months ago

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Emirates Uses New Electronics Ban to Tout Its In-Flight Entertainment

Andrew Sheivachman, Skift

Leave it to Emirates to poke fun at the increasingly confusing electronics ban while marketing its diverse in-fight entertainment offerings.

2 months ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

2 months ago

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Many Destinations Use Celebrities for Marketing But Pitbull Fiasco Is a Warning Sign

Dan Peltier, Skift

Choosing someone like Taylor Swift to promote tourism during the height of her career is a destination marketing windfall that doesn't come around often. Many tourism boards, though, would rather be more strategic with their marketing than picking a face and hoping for the best.

2 months ago

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

CitizenM Hotels Tries to Strike Just the Right Tune as It Expands in Asia

Raini Hamdi, Skift

These are crucial times for citizenM as it expands rapidly outside its European base into North America and Asia. It has to stay vigilant about differentiating the brand, now 10 years old, and ensure it is still cutting-edge.

3 months ago