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India has the potential to be a global tourism powerhouse, but overcoming perception gaps, infrastructure challenges, and visa barriers is key to unlocking long-term growth.

On today’s briefing we discuss Vrbo needling Airbnb with new billboards, Sonesta’s upbeat take on its opportunities, and IHG’s new net-zero hotel in the UK.

Cricket and Edmund Hillary may no longer be the only forces uniting India and New Zealand. A direct flight could significantly boost tourism between the two countries, with New Zealand smartly promoting off-season travel in India.

As India's inbound tourism struggles, the government is working to develop global tourist-ready destinations. But nobody seems to be focusing on marketing these locations.

Airbnb isn't happy with Vrbo's more aggressive advertising strategy. But as a challenger brand, Vrbo feels the need to score some points.

Sandals Resorts, the Caribbean luxury all-inclusive operator, is said to be restarting sale efforts a few years after its founder's death. The potential move comes as the brand makes a multi-million dollar marketing push.

Boeing’s chief financial officer said tariffs most likely won’t have a short-term impact on the supply chain or plane orders.

This is the next chapter for Reservations.com after a cancelled SPAC deal in 2022.

The White Lotus has proven a catalyst for Thailand's luxury hotel industry, triggering booking surges and a broader wave of interest across the sector. We look at the early data and talk to hoteliers on the ground.

Sonesta wants to be in the business of licensing hotel brands rather than owning hotel buildings, just like its larger, asset-light competitors.

IHG’s net zero hotel is a step forward, but the reality is that not every region or hotel owner can follow suit just yet. Access to renewable energy, sustainable materials, and even willing investors varies wildly, meaning true industry-wide change depends as much on local infrastructure as it does on big-brand ambition.

The Asia-Pacific region will likely continue its dominance in 2025, and with other markets showing slight year-on-year growth