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Airlines don’t release much data on their massively profitable loyalty programs. But scrutiny from the government and consumers have led some to wonder, are these programs worth it?

What if market analytics firm CoStar launched a property management system for hotels? That's the play that AirDNA is making in the short-term rentals industry. AirDNA will go at it with its own data analytics brand as well as its Uplifting brand in the PMS arena.

Upgraded airports and nonstop flights are opening Greenland to more visitors. Managing growth while preserving its unique environment and culture will be critical to long-term success.

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?

In this report, Skift and Minor Hotels examine the asset-light versus asset-heavy models and introduce a hybrid approach that combines the benefits of both models to suit diverse market conditions and business needs.

Today's podcast looks at live tourism, Southwest's positive outlook, and Boeing's setback.

A federal judge rejected Boeing’s plea deal, arguing that diversity and inclusion considerations in the agreement limit the court’s ability to enforce compliance with an independent monitor.

The Los Angeles Olympic and Paralympic Games are still years away, but who can blame Delta for trying to make the most of its big-budget sponsorship deal?

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

Introducing the inaugural finalists for the 2024 Skift Short-Term Rental Awards, celebrating the individuals and organizations that are shaping the future of the short-term rental industry. See the finalists below.

The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth.