Articles tagged “advertising”

Governor Supports Embattled Visit Florida in New TV Ad

Governor Supports Embattled Visit Florida in New TV Ad

Gary Fineout, Associated Press

Gov. Rick Scott has become one of the most vocal U.S. governors to support tourism and the need to spend money marketing to travelers. Scott is concerned about job losses that would come with decreased tourism; his advocacy is a nice example for other politicians.

7 days ago

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Jared Wein, Skift

The intent to grow Facebook advertising is clear from both the hotels and online travel companies. As conversion continues to improve, Facebook will grow its market share within a strongly growing digital advertising pie.

2 weeks ago

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

Jared Wein, Skift

The Priceline Group continues to put up strong growth numbers despite its large size. Its massive advertising budget combined with improving conversion and growing inventory position the company to take further share of online and offline bookings.

3 weeks ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

3 weeks ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

2 months ago

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Jared Wein, Skift

Google continues to churn out strong revenue growth numbers despite its massive size. There was little direct mention of travel on Google’s earnings call, but a few metrics give us insights into likely online travel agency earnings season and the broader online travel ecosystem.

2 months ago

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Dennis Schaal, Skift

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ranging from Expedia to Celebrity Cruises stick their proverbial necks out.

2 months ago

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Dennis Schaal, Skift

Google is aggressively placing itself more prominently than ever between the consumer and the airline in the quest for bookings. What does it mean? Airlines are getting more qualified leads but are losing control and getting even more beholden to Google.

2 months ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

2 months ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

2 months ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

3 months ago

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Alex Barinka and Gerrit De Vynck, Bloomberg

The Trump bump could help Trivago's IPO prospects although tech stock IPOs haven't done particularly well this year. You'd think that Trivago and Expedia are going to make this IPO happen although they might not get a rousing pricing sendoff.

3 months ago