Articles tagged “advertising”

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

3 weeks ago

Carnival Is Upping Its Ad Spending to Drive More Cruise Bookings

Carnival Is Upping Its Ad Spending to Drive More Cruise Bookings

Hannah Sampson, Skift

Carnival Corp. said its cruise lines have made a case for additional advertising and marketing dollars to generate more bookings — and the parent company is listening. Now we wait to find out how that money gets spent and what kind of results they will see.

3 weeks ago

13 Big Winners in Travel Advertising at Cannes Lions 2017

13 Big Winners in Travel Advertising at Cannes Lions 2017

Jesse Desjardins, Skift

The big lesson here is that digital first is the future.

3 weeks ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Dennis Schaal, Skift

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

1 month ago

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Dennis Schaal, Skift

Trivago is about 12 years old but has the attitude of a startup because the company's managing directors believe this is still the beginning of the beginning of Trivago's growth. Reduce advertising to focus on profitability? Forget about it — there are too many markets to conquer.

2 months ago

New Kayak Ad Campaign Wants to Bring Europeans Forward, Not Backwards

New Kayak Ad Campaign Wants to Bring Europeans Forward, Not Backwards

Patrick Whyte, Skift

Kayak's new ad blitz isn't the world's most political ad campaign but it is still good to see a company unafraid of standing up for what it believes in.

2 months ago

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Dennis Schaal, Skift

Whether to feature a Trivago Guy or Trivago Woman, or both, on TV commercials is a serious strategy and business question for the hotel-search site. For now, it is opting for two actors in the U.S., as it has done elsewhere, for targeting and other purposes.

2 months ago

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

Dennis Schaal, Skift

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

3 months ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

3 months ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

3 months ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

3 months ago

Governor Supports Embattled Visit Florida in New TV Ad

Governor Supports Embattled Visit Florida in New TV Ad

Gary Fineout, Associated Press

Gov. Rick Scott has become one of the most vocal U.S. governors to support tourism and the need to spend money marketing to travelers. Scott is concerned about job losses that would come with decreased tourism; his advocacy is a nice example for other politicians.

4 months ago