Articles tagged “advertising”

Booking.com Rethinks Digital Advertising in Favor of TV

Booking.com Rethinks Digital Advertising in Favor of TV

Dennis Schaal, Skift

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

2 weeks ago

Growth Juggernaut Trivago Sees Revenue Slump Coming as Biggest Customers Pull Back

Growth Juggernaut Trivago Sees Revenue Slump Coming as Biggest Customers Pull Back

Sean O'Neill, Skift

Expedia’s fast-growing hotel search site Trivago may see its pace of growth stall as both Expedia and rival The Priceline Group have pulled back on spending per acquired customer. This is extraordinary given the fact that Trivago was one of Expedia's growth engines and there was seemingly no end in sight.

4 weeks ago

Lufthansa Ad Campaign Ridicules Ryanair Over Pilot Fiasco

Lufthansa Ad Campaign Ridicules Ryanair Over Pilot Fiasco

Richard Weiss, Bloomberg

In a cheeky ad, Eurowings says passengers should switch to its flights. What goes around comes around: The Irish airline is often the one ridiculing its rivals.

2 months ago

Google Travel Is Worth $100 Billion — Even More Than Priceline

Google Travel Is Worth $100 Billion — Even More Than Priceline

Jared Wein, Skift

While some may disagree, we believe that Google is not becoming an online travel agency. It certainly could do so, but its travel business is already massive and highly profitable. We estimate it will generate around $14 billion in revenue in 2017, and will grow at over 20 percent per year for the foreseeable future.

2 months ago

Amtrak CEO-In-Waiting Richard Anderson Boasts About Rail Line’s Seat Quality

Amtrak CEO-In-Waiting Richard Anderson Boasts About Rail Line’s Seat Quality

Justin Bachman, Bloomberg

Yes, on short routes between big cities, Amtrak is competitive with airlines. And if new CEO Richard Anderson improves the rail line's on-time performance, perhaps more customers will try Amtrak. But in the United States, rail likely will never be a viable option for many. It's not ubiquitous enough.

2 months ago

Rosewood’s New Ad Campaign Tries to Make Luxury Guests Its Stars

Rosewood’s New Ad Campaign Tries to Make Luxury Guests Its Stars

Laura Powell, Skift

With everyone talking about experience curation and creating a sense of place, can a glitzy advertising campaign focusing on those characteristics actually differentiate a luxury hotel brand?

3 months ago

TripAdvisor Aims to Keep Up Its TV Ad Blitz to Lift Its Sagging Hotel Business

TripAdvisor Aims to Keep Up Its TV Ad Blitz to Lift Its Sagging Hotel Business

Sean O'Neill, Skift

TripAdvisor plans to spend more than $35 million on TV ads between July and September to boost its business. Brand advertising can help the company although it is a very competitive environment.

4 months ago

New York City Hotels Hope for Higher Room Rates as Construction Boom Eases

New York City Hotels Hope for Higher Room Rates as Construction Boom Eases

Hui-yong Yu, Bloomberg

New York City is indeed a tough market for hoteliers because of competition not only from each other but Airbnb, too. And a massive construction boom of hotels doesn't help.

4 months ago

Facebook Video and Ads Are Driving Its Business More Than Messaging

Facebook Video and Ads Are Driving Its Business More Than Messaging

Dan Peltier, Skift

Messaging was once the darling of the travel industry and for some brands it still is. But video continues to be what many brands are focusing on and monetizing that trend is a priority for Facebook.

4 months ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

5 months ago

Carnival Is Upping Its Ad Spending to Drive More Cruise Bookings

Carnival Is Upping Its Ad Spending to Drive More Cruise Bookings

Hannah Sampson, Skift

Carnival Corp. said its cruise lines have made a case for additional advertising and marketing dollars to generate more bookings — and the parent company is listening. Now we wait to find out how that money gets spent and what kind of results they will see.

5 months ago

13 Big Winners in Travel Advertising at Cannes Lions 2017

13 Big Winners in Travel Advertising at Cannes Lions 2017

Jesse Desjardins, Skift

The big lesson here is that digital first is the future.

5 months ago