advertising Archives

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 1 week ago

Short-Term Rentals

Expedia Is Considering Ways to Introduce Sponsored Listings on Vrbo

Short-term rentals could be the next frontier for sponsored listings. Hotels are difficult enough, but vacation rentals may be even more complex to get right.

Dennis Schaal | 2 weeks ago

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Dennis Schaal | 3 weeks ago

Online Travel

Booking Versus Expedia on TikTok

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

Dennis Schaal | 1 month ago

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Dennis Schaal | 2 months ago

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Sean O'Neill | 2 months ago

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Sean O'Neill | 2 months ago

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Dennis Schaal | 2 months ago