Articles tagged “advertising”

Airlines

United Wants to Personalize Your In-Flight Ads

United is launching its own media network that will use customer demographic data to create more targeted ads and content for passengers.

United Wants to Personalize Your In-Flight Ads

Online Travel

Airbnb Gets Cozier With Google, Ups Its Marketing Spend

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.

Airbnb Gets Cozier With Google, Ups Its Marketing Spend

Tourism

2024 U.S. Election Won’t Scare Off Tourists, But It Will Make Advertising More Expensive

As the U.S. enters its most expensive election cycle, tourism marketers are going to need to get creative to stay on top of the minds of targeted audiences.

2024 U.S. Election Won’t Scare Off Tourists, But It Will Make Advertising More Expensive

Online Travel

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Trivago Tests New TV Commercials

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

What Happened to the Trivago Guy?

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Short-Term Rentals

Expedia Is Considering Ways to Introduce Sponsored Listings on Vrbo

Short-term rentals could be the next frontier for sponsored listings. Hotels are difficult enough, but vacation rentals may be even more complex to get right.

Expedia Is Considering Ways to Introduce Sponsored Listings on Vrbo

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Trivago Brings the IPO Band Back Together Again

Online Travel

Booking Versus Expedia on TikTok

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

Booking Versus Expedia on TikTok