Articles tagged “advertising”

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Dennis Schaal, Skift

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

1 week ago

Los Angeles Takes Its New Tourism Campaign to Hulu

Los Angeles Takes Its New Tourism Campaign to Hulu

Dan Peltier, Skift

The Los Angeles tourism board is one of the few in the U.S. that could launch a campaign like this and have it ring true to travelers from around the world. Its original "Everyone Is Welcome" message likely had an impact on how other destinations addressed the drop-off in international visitors.

1 week ago

Travel Megatrends 2018: Google’s Product-Led Vision Is Bearing Fruit

Travel Megatrends 2018: Google’s Product-Led Vision Is Bearing Fruit

Dennis Schaal, Skift

Little can stop Google Flights and Hotels from continuing to take market share because of Google’s speedy response time, enhanced focus on user experience, and position as a dominant search engine — except the looming threat of regulation.

3 weeks ago

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date

Dan Peltier, Skift

A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception.

3 weeks ago

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Universal and Turkish Airlines Are Betting Big on Super Bowl Ads

Dan Peltier and Hannah Sampson, Skift

From what we've seen so far, travel brands with Super Bowl teasers are staying away from the culture wars and focusing on sending neutral messages with universal appeal. And while it's important to draw attention to certain issues, it's refreshing to watch light-hearted advertisements, too.

3 weeks ago

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Priceline Group Revamps TV Strategy With Whopping Spending Hikes

Dennis Schaal, Skift

The Priceline Group's new emphasis on TV is unpleasant news for metasearch enterprises such as Trivago, Google, and TripAdvisor. The TV ads are an online travel agency version of a direct-booking campaign.

3 weeks ago

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Tourism Australia May Bring Back Crocodile Dundee, This Time With a Super Bowl Ad

Dan Peltier, Skift

Crocodile Dundee is a nostalgic figure in the U.S., and it appears as though Tourism Australia could be hoping to score with an ad on Super Bowl Sunday. A campaign could get younger and older generations interested in Australia. But would a pricy spot during the Super Bowl be worth it?

1 month ago

Google Hotels Ads Could Make Gains With Chain Loyalty Rates

Google Hotels Ads Could Make Gains With Chain Loyalty Rates

Luke Bujarski, Skift Research

The big chains now offer special book-direct deals through Google Hotel Ads. This helps with click-through and conversions, but also with new loyalty member acquisition — everything a growing hotel chain needs in an ad partner.

2 months ago

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Facebook Wants to Get a Little More Like Google in Identifying Traveler Intent

Dennis Schaal, Skift

Is it just the varied nature of the two advertising platforms, Google's versus Facebook's, that makes Google more effective at identifying traveler intent? Some would make that argument. If the travel industry hopes that Facebook will ever supplant Google as an advertising platform, then buckle up for an extended wait.

3 months ago

Booking.com Rethinks Digital Advertising in Favor of TV

Booking.com Rethinks Digital Advertising in Favor of TV

Dennis Schaal, Skift

Did we just see an elephant fly? The Priceline Group, which is the largest spender on digital advertising in travel, just said TV commercials may be a better way to attract loyal customers. That's even more surprising than TV-happy Trivago's recent announcement that it would start devoting more resources to digital advertising. Don't you love this industry?

4 months ago

Growth Juggernaut Trivago Sees Revenue Slump Coming as Biggest Customers Pull Back

Growth Juggernaut Trivago Sees Revenue Slump Coming as Biggest Customers Pull Back

Sean O'Neill, Skift

Expedia’s fast-growing hotel search site Trivago may see its pace of growth stall as both Expedia and rival The Priceline Group have pulled back on spending per acquired customer. This is extraordinary given the fact that Trivago was one of Expedia's growth engines and there was seemingly no end in sight.

4 months ago

Lufthansa Ad Campaign Ridicules Ryanair Over Pilot Fiasco

Lufthansa Ad Campaign Ridicules Ryanair Over Pilot Fiasco

Richard Weiss, Bloomberg

In a cheeky ad, Eurowings says passengers should switch to its flights. What goes around comes around: The Irish airline is often the one ridiculing its rivals.

5 months ago