Articles tagged “advertising”

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Dennis Schaal, Skift

Whether to feature a Trivago Guy or Trivago Woman, or both, on TV commercials is a serious strategy and business question for the hotel-search site. For now, it is opting for two actors in the U.S., as it has done elsewhere, for targeting and other purposes.

2 weeks ago

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

Dennis Schaal, Skift

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

3 weeks ago

How Travel Media Missed the Digital Leap

How Travel Media Missed the Digital Leap

Andrew Sheivachman, Skift

3 weeks ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

1 month ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

1 month ago

Governor Supports Embattled Visit Florida in New TV Ad

Governor Supports Embattled Visit Florida in New TV Ad

Gary Fineout, Associated Press

Gov. Rick Scott has become one of the most vocal U.S. governors to support tourism and the need to spend money marketing to travelers. Scott is concerned about job losses that would come with decreased tourism; his advocacy is a nice example for other politicians.

2 months ago

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Facebook’s Strong Growth Among Travel Brands Will Not Hurt Google

Jared Wein, Skift

The intent to grow Facebook advertising is clear from both the hotels and online travel companies. As conversion continues to improve, Facebook will grow its market share within a strongly growing digital advertising pie.

3 months ago

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

5 Key Priceline Earnings Numbers That Show Why It’s Leaping Ahead

Jared Wein, Skift

The Priceline Group continues to put up strong growth numbers despite its large size. Its massive advertising budget combined with improving conversion and growing inventory position the company to take further share of online and offline bookings.

3 months ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

3 months ago

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

4 months ago

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Jared Wein, Skift

Google continues to churn out strong revenue growth numbers despite its massive size. There was little direct mention of travel on Google’s earnings call, but a few metrics give us insights into likely online travel agency earnings season and the broader online travel ecosystem.

4 months ago

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Dennis Schaal, Skift

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ranging from Expedia to Celebrity Cruises stick their proverbial necks out.

4 months ago