Quantcast

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

In online travel and the lodging industry, as well as politics, astute observers follow the money. As it is with Marriott: The chain is using TripAdvisor 1) for bookings with lower-than standard online travel agency commissions and 2) to advertise even-lower-cost direct bookings on Marriott.com. Makes perfect economic sense.

New Study Looks into the British Traveler’s Path To Purchase

Why would a traveler research hotels and flights to Hong Kong, but end up booking a trip to New York City? How much time does a traveler spend researching before deciding on a destination or booking a trip? Where do travelers seek inspiration?

A Supermodel, a Tiny Dog and How Priceline Turned William Shatner Into a Legendary Pitchman

We don't know if it was really "a supermodel" and her tiny dog that William Shatner dispatched to Priceline.com headquarters in the late 1990s to do due dilgence on the company, but we do know that Shatner, who smashed a guitar during one shoot, was highly talented and broke new ground for an emerging brand.

How Online Travel Can Find the Middle Ground Between Ads and Booking

In the age of smarter segmentation and targeting, utilitarian and comparison shopping ads no longer have to impact conversions.

Search Isn’t Just on Search Engines Anymore, and Google Knows It

Travel brands can learn two things from Google's recent moves: brands are the new king of search, and personalized site experiences include ads.

Focusing Only on Conversions is a Big Mistake for Travel Sites

Don't get caught on the defensive - lines between transactional and on-site media revenues are blurring.

How Savvy Travel Brands Embrace Comparison Shopping

There’s $2 billion of opportunity for travel brands that give cross-shopping customers what they want - even when they’re not ready to buy.

Top-Spending Travel Brands for U.S. TV Advertising So Far This Year

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.