Articles tagged “advertising”

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Facebook Says Instagram Advertising Looks Promising For Travel Brands in 2017

Dan Peltier, Skift

Facebook will be cracking down on how many ads it includes in newsfeeds, which could impact some brands' ad performance. Instagram, however, is a promising bet to make if brands are thinking longer term about ads, who they'll reach and how they'll be seen.

2 weeks ago

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Google Earnings Show Booking Sites Face Ongoing Advertising Headwinds

Jared Wein, Skift

Google continues to churn out strong revenue growth numbers despite its massive size. There was little direct mention of travel on Google’s earnings call, but a few metrics give us insights into likely online travel agency earnings season and the broader online travel ecosystem.

3 weeks ago

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Expedia Trolled Trump on Inauguration Day With Anti-Wall TV Ad

Dennis Schaal, Skift

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ranging from Expedia to Celebrity Cruises stick their proverbial necks out.

4 weeks ago

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Google Flights Gets Aggressive by Intercepting Airline Trademarks

Dennis Schaal, Skift

Google is aggressively placing itself more prominently than ever between the consumer and the airline in the quest for bookings. What does it mean? Airlines are getting more qualified leads but are losing control and getting even more beholden to Google.

4 weeks ago

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

1 month ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

1 month ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

2 months ago

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Alex Barinka and Gerrit De Vynck, Bloomberg

The Trump bump could help Trivago's IPO prospects although tech stock IPOs haven't done particularly well this year. You'd think that Trivago and Expedia are going to make this IPO happen although they might not get a rousing pricing sendoff.

2 months ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

2 months ago

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Mark Bergen and Gerrit De Vynck, Bloomberg

The biggest travel players are accustomed to Google's moves and trying their best to adjust and work around them. Missing from this story is the fact that Google's latest moves are making it nearly impossible for all but the smallest number of consumer travel startups to succeed.

3 months ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

3 months ago

Google’s Travel Business Is Already Twice the Size of Expedia’s

Google’s Travel Business Is Already Twice the Size of Expedia’s

Dennis Schaal, Skift

If publicly traded companies such as Google are bound by fiduciary duties to shareholders, then Google, which already has one of the largest travel businesses in the world, larger than the Priceline Group, TripAdvisor and Ctrip combined, would be foolhardy to shoot its advertising business in the foot to become an online travel agency.

4 months ago