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Articles tagged “advertising”

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Mark Bergen and Gerrit De Vynck, Bloomberg

The biggest travel players are accustomed to Google's moves and trying their best to adjust and work around them. Missing from this story is the fact that Google's latest moves are making it nearly impossible for all but the smallest number of consumer travel startups to succeed.

3 weeks ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

1 month ago

Google’s Travel Business Is Already Twice the Size of Expedia’s

Google’s Travel Business Is Already Twice the Size of Expedia’s

Dennis Schaal, Skift

If publicly traded companies such as Google are bound by fiduciary duties to shareholders, then Google, which already has one of the largest travel businesses in the world, larger than the Priceline Group, TripAdvisor and Ctrip combined, would be foolhardy to shoot its advertising business in the foot to become an online travel agency.

1 month ago

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Dennis Schaal, Skift

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

1 month ago

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Dan Peltier, Skift

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

3 months ago

3 Charts Showing Google Search’s Impact on Travel Brands in 2016

3 Charts Showing Google Search’s Impact on Travel Brands in 2016

Dan Peltier, Skift

Google is an even mightier king in 2016 when it comes to what leads travelers' to brand websites and, ultimately, what gets them to make a purchase. But direct website visits shouldn't be overlooked: These were the next largest source of site visits and revenue.

3 months ago

Airbnb Debuts TV Ad Campaign in New Orleans Ahead of City Council’s Vote Next Month

Airbnb Debuts TV Ad Campaign in New Orleans Ahead of City Council’s Vote Next Month

Associated Press

We hope New Orleans' restrictive track record with short-term rentals doesn't get in the way with next month's vote but there are still plenty of city residents bemoaned by Airbnb and other services and don't want them to gain more foothold.

3 months ago

Travel Brands Are Spending More to Advertise on Social Media

Travel Brands Are Spending More to Advertise on Social Media

Dan Peltier, Skift

Travelers should settle in to see lot more advertising from travel brands on social media than they probably already do. That's not necessarily a bad thing provided the ads aren't stoic and connect with content marketing plans both on and off social.

3 months ago

American Airlines’ New Ad Campaign Wants to Humanize the Airline

American Airlines’ New Ad Campaign Wants to Humanize the Airline

Brian Sumers, Skift

American has gone more high-end with its new advertising campaign.

3 months ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

Dennis Schaal, Skift

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

4 months ago

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

Dan Peltier, Skift

It couldn't be more clear that Facebook wants its users to see the highest quality and most relevant content possible and its latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads to consumers. Meanwhile, Expedia and Priceline are seeing a lot of success with Facebook and are both upping their spend.

4 months ago

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

Hotel Chains’ New Direct-Booking Strategy? TripAdvisor Advertising

Dennis Schaal, Skift

In online travel and the lodging industry, as well as politics, astute observers follow the money. As it is with Marriott: The chain is using TripAdvisor 1) for bookings with lower-than standard online travel agency commissions and 2) to advertise even-lower-cost direct bookings on Marriott.com. Makes perfect economic sense.

4 months ago