Articles tagged “advertising”

Media and PR

New Philippines Tourism Campaign Gives Props to Local Workers

The Department of Tourism Philippine's newest video is the epitome of "talk about creative advertising" — performers mold their bodies into birds, mountains, waterfalls, and oceans to remind tourists that there are workers behind every tourism experience, and that they deserve recognition.

New Philippines Tourism Campaign Gives Props to Local Workers

Hotels

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

Hotels

Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs

Marriott's move to let advertisers reach its guests with Yahoo's help is really interesting. The hotel brand has a few great channels for brands to efficiently target travelers via its app and, eventually, its guestroom TVs.

Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs

Online Travel

Expedia Group CEO Interview: Our Tech Was an Anchor Thwarting Innovation

In years past, Expedia has often talked about integrating its tech platforms or leveraging its massive data trove. Will it actually spur innovation this time around?

Expedia Group CEO Interview: Our Tech Was an Anchor Thwarting Innovation

Online Travel

Booking Gets in Expedia’s Face With Billboards Near Las Vegas Conference

The vacation rental industry often touts the esprit de corps among industry lifers. Greeted with Booking.com ads for hosts at an Expedia partner conference in Sin City this week, Expedia officials weren't feeling that vibe.

Booking Gets in Expedia’s Face With Billboards Near Las Vegas Conference

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Coronavirus

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism marketing from destinations that continue to prioritize their resident communities are likely to build a more resilient future. If Visit Philadelphia keeps applying that lesson past the pandemic years, it's likely to pay off long term.

Philadelphia’s New Tourism Campaign Advances Close-To-Home Strategy

Tourism

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

As a traveler of color, I approve this message. As a tourism marketing effort, it's a smart one ahead of what's predicted to be a busier and more competitive summer than last year's. Way to go, Boston — and look out New York City.

Boston Sticks to Its Bold Diversity Push in Latest Tourism Campaign

Online Travel

Sonder Expands Sales Team to Tap Into Traditional Hotel Biz

Outsiders figure out what's wrong with an industry and rightfully disrupt it. Then they learn that the disrupted industry does things a certain way for a reason. It doesn't mean Sonder's overall strategy is wrong, but that's a lesson it is learning.

Sonder Expands Sales Team to Tap Into Traditional Hotel Biz

Airlines

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions