Articles tagged “advertising”

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

William Shatner Is Selling Montreal Tourism in New Facebook Ad Campaign

Dan Peltier, Skift

Montreal's use of targeted advertising on Facebook, however, and the use of William Shatner is a smart example of how to go after key markets.

5 days ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

2 weeks ago

Kayak Begins Advertising on U.S. Television Again

Kayak Begins Advertising on U.S. Television Again

Dennis Schaal, Skift

In mid-2015 Kayak opted to go dark on U.S. TV and to put more investment into broadcast advertising in Europe. Companies have to make such hard choices sometimes. Kayak's Hafner claims, however, "the sky didn't fall" in the U.S., although one could surmise that Google Flights is "knock-knock-knockin' on heaven's door."

2 weeks ago

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Alex Barinka and Gerrit De Vynck, Bloomberg

The Trump bump could help Trivago's IPO prospects although tech stock IPOs haven't done particularly well this year. You'd think that Trivago and Expedia are going to make this IPO happen although they might not get a rousing pricing sendoff.

1 month ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

1 month ago

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Mark Bergen and Gerrit De Vynck, Bloomberg

The biggest travel players are accustomed to Google's moves and trying their best to adjust and work around them. Missing from this story is the fact that Google's latest moves are making it nearly impossible for all but the smallest number of consumer travel startups to succeed.

2 months ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

2 months ago

Google’s Travel Business Is Already Twice the Size of Expedia’s

Google’s Travel Business Is Already Twice the Size of Expedia’s

Dennis Schaal, Skift

If publicly traded companies such as Google are bound by fiduciary duties to shareholders, then Google, which already has one of the largest travel businesses in the world, larger than the Priceline Group, TripAdvisor and Ctrip combined, would be foolhardy to shoot its advertising business in the foot to become an online travel agency.

3 months ago

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Expedia Plans to Build Facebook Advertising to ‘Google-Like Levels’

Dennis Schaal, Skift

Google is getting disrupted on a number of fronts and the emergence of Facebook as a viable advertising alternative -- or supplement, actually -- for Expedia and other big travel advertisers is part of it.

3 months ago

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Dan Peltier, Skift

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

4 months ago

3 Charts Showing Google Search’s Impact on Travel Brands in 2016

3 Charts Showing Google Search’s Impact on Travel Brands in 2016

Dan Peltier, Skift

Google is an even mightier king in 2016 when it comes to what leads travelers' to brand websites and, ultimately, what gets them to make a purchase. But direct website visits shouldn't be overlooked: These were the next largest source of site visits and revenue.

4 months ago

Airbnb Debuts TV Ad Campaign in New Orleans Ahead of City Council’s Vote Next Month

Airbnb Debuts TV Ad Campaign in New Orleans Ahead of City Council’s Vote Next Month

Associated Press

We hope New Orleans' restrictive track record with short-term rentals doesn't get in the way with next month's vote but there are still plenty of city residents bemoaned by Airbnb and other services and don't want them to gain more foothold.

4 months ago