Articles tagged “advertising”

Google’s Travel Services Aren’t a Focus of European Regulators Just Yet

Google’s Travel Services Aren’t a Focus of European Regulators Just Yet

Patrick Whyte, Skift

Over the last couple of years, rumors have been flying around that the European Union wanted to take a closer look at Google's travel tools. For now at least, that doesn't seem to be the case.

5 days ago

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New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Bannerflow + Skift

As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process.

2 weeks ago

TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018

TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018

Dennis Schaal, Skift

Fickle investors, meaning those without a long-range view, didn't necessarily appreciate the breadth of the TripAdvisor platform in the past. The company isn't the biggest player out there, but its strong positions in tours and activities, as well as restaurants, is injecting momentum.

1 month ago

Lonely Planet Has a New CEO and a New Strategy

Lonely Planet Has a New CEO and a New Strategy

Patrick Whyte, Skift

The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."

1 month ago

The Bahamas Launches Marketing Blitz After Fyre Festival Fiasco

The Bahamas Launches Marketing Blitz After Fyre Festival Fiasco

Kim Bhasin and Polly Mosendz, Bloomberg

The old adage is that there is no such thing as bad publicity. The Bahamas plans to turn the popular focus on the Fyre Festival debacle into a showcase for the beauty that led those scammers to select the destination in the first place.

2 months ago

Travel Booking Is Finally Coming to Instagram

Travel Booking Is Finally Coming to Instagram

Dennis Schaal, Skift

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

2 months ago

AeroMexico Made a Highly Relevant Video Ad That’s the Opposite of Divisive

AeroMexico Made a Highly Relevant Video Ad That’s the Opposite of Divisive

Isaac Carey, Skift

Twitter users are saying the airline just trolled Americans — and the outcome is pretty funny.

2 months ago

Amazon May Create Advertising Opportunities for Travel Companies: New Skift Research E-Book

Amazon May Create Advertising Opportunities for Travel Companies: New Skift Research E-Book

Seth Borko, Skift Research

Amazon to the rescue? That is narrative you don't often hear associated with Jeff Bezos' company. But advertising is collectively one of travel's largest expenses and few can break free of the Facebook and Google duopoly. Amazon might just be able to succeed where many others have failed.

3 months ago

Booking Holdings Faces a Hotel Chain Challenge in U.S. Competition With Expedia

Booking Holdings Faces a Hotel Chain Challenge in U.S. Competition With Expedia

Dennis Schaal, Skift

Booking.com has been making strides in the U.S. market for several years, but the challenges are formidable. Expedia is outspending Booking.com on U.S. TV, and then there is Airbnb to throw into the equation.

3 months ago

The Amazon Factor in Travel: New Skift Research E-Book

The Amazon Factor in Travel: New Skift Research E-Book

Seth Borko, Skift Research

Amazon's influence over travelers is likely to grow, and travel companies need to pay careful attention. Our limited edition e-book evaluates lessons, threats, and opportunities that Amazon presents for the travel industry.

3 months ago

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Dennis Schaal, Skift

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

5 months ago

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

SAS New Emotional Video Takes the Prize for the Best Travel Ad of 2018

Rafat Ali, Skift

"Travelers will forget what we say in our ads, they will forget what we do with our promotions, but they will never forget how we make them feel."

5 months ago