Articles tagged “expedia”

How Expedia Is Transforming HomeAway Asia and the Sector

How Expedia Is Transforming HomeAway Asia and the Sector

Raini Hamdi, Skift

Signs of HomeAway becoming more aggressive about Asia expansion are evident but there is much to do. Putting in place a new leadership team is just the beginning.

4 days ago

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Expedia Is Already More Aggressively Marketing HomeAway in 2017

Dennis Schaal, Skift

It is the beginning of year two for HomeAway within the Expedia portfolio, but rival Airbnb is also getting aggressive in its digital marketing of vacation rentals and Booking.com is no slouch, either. Perhaps to the chagrin of hotels, the vacation rental category is getting a ton of more exposure.

1 week ago

Expedia and TripAdvisor Separately Kill 2 Brands That Were Once Sister Companies

Expedia and TripAdvisor Separately Kill 2 Brands That Were Once Sister Companies

Dennis Schaal, Skift

In 2008, Venere became Expedia's great hope in Europe to play catch-up and take on Booking.com's dominance. Whether it was a lack of execution or Booking.com's scale advantages being too imposing to overcome, that dynamic never came to fruition.

2 weeks ago

Expedia Finally Joins TripAdvisor Instant Booking

Expedia Finally Joins TripAdvisor Instant Booking

Dennis Schaal, Skift

TripAdvisor has been struggling but it is a testament to its continued power as a marketing vehicle that Expedia Inc. felt compelled to participate in TripAdvisor Instant Booking even though Expedia controls its own TripAdvisor wannabe. It's called Trivago. A newly anointed public company, Trivago's growth could one day be an Expedia hedge against TripAdvisor's clout, although Trivago isn't there yet.

1 month ago

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Dennis Schaal, Skift

Overall, the initial day of trading amounted to a modest success for Trivago. Its founders made a bundle, it generated a couple of hundred million dollars for expansion, and its valuation crossed the $4 billion threshold -- even though it had hoped for much more and was undoubtably disappointed about the manner in which it debuted. This is a long game; verdicts now are meaningless.

1 month ago

Trivago IPO Raises Much Less Than Expected

Trivago IPO Raises Much Less Than Expected

Lauren Hirsch, Reuters

Trivago's IPO priced lower than its hoped-for range because investors weren't happy with its high advertising spend and low profitability. But it's not all Trivago's fault: It hasn't been a great year for tech IPOs, either.

1 month ago

Inside Story of How Trivago Built a Brand One Country at a Time

Inside Story of How Trivago Built a Brand One Country at a Time

Dennis Schaal, Skift

There's little question that Trivago is going to get very big in coming years. Whether it can turn on a profitability gene, and whether its stock price tanks or zooms after it goes public, will be up to the market to decide.

1 month ago

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Dennis Schaal, Skift

When you think of all the online travel companies constrained by a lack of marketing resources wipe Trivago out of your mind. The Germany-based hotel metasearch site spends a whopping 88 percent of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. The metasearch rich are getting richer.

2 months ago

The Pitfalls and Perils of Online Travel Acquisitions

The Pitfalls and Perils of Online Travel Acquisitions

Dennis Schaal, Skift

Ctrip, when acquiring Skyscanner, should call up, or at least compare notes with, companies as varied as Sabre, Travelocity, the Priceline Group, and Expedia when mulling the challenges in integrating a new prized possession. These new playthings can in rare cases turn into the success of a Booking.com, but on the other hand they have the potential to wreak havoc.

2 months ago

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Dennis Schaal, Skift

When it comes to new tech platforms and technologies such as voice-activated search with Amazon Alexa, the advantage, in the short term, goes to the big travel tech and marketing companies, including online travel agencies and metasearch companies, because they have the engineering staff and other resources to address these disruptions.

2 months ago

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Google’s Calculated Aggression Has Largest Travel Advertisers Looking for Alternatives

Mark Bergen and Gerrit De Vynck, Bloomberg

The biggest travel players are accustomed to Google's moves and trying their best to adjust and work around them. Missing from this story is the fact that Google's latest moves are making it nearly impossible for all but the smallest number of consumer travel startups to succeed.

2 months ago

Room 77 Investors Lost Half of Their Investment, Employees Got Nothing

Room 77 Investors Lost Half of Their Investment, Employees Got Nothing

Dennis Schaal, Skift

Like Hipmunk, Room 77 had an innovative product and talented team but ran into a buzz saw: the marketing clout of Google preferencing its own products, and Expedia, Booking.com and Kayak. Don't feel sorry for the venture capital firms receiving just 53 cents on the dollar. That's the game they play. The real losers are the angel investor and employees, although we're sure for many it was quite a ride nonetheless.

2 months ago