Articles tagged “tripadvisor”

TripAdvisor’s Review Investigators Discover a Huge Travel-Robocall Scam

TripAdvisor’s Review Investigators Discover a Huge Travel-Robocall Scam

Dennis Schaal, Skift

These fraudulent robocalls touting over-the-top and fraudulent travel deals are a scourge. Maybe a lot of them will stop now — but there are assuredly other scammers out there so travel brands, which are victims in addition to consumers, aren't home free yet.

1 day ago

TripAdvisor in the Age of Platforms Tries the Full-Service Model

TripAdvisor in the Age of Platforms Tries the Full-Service Model

Luke Bujarski, Skift

TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.

2 days ago

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

Luke Bujarski, Skift

A successful TripAdvisor transformation into ecommerce would go down as one of the smartest pivots in online travel history.

4 days ago

TrustYou Acquired as User-Generated Reviews Sector Heats Up

TrustYou Acquired as User-Generated Reviews Sector Heats Up

Andrew Sheivachman, Skift

TrustYou's hotel clients have remained relatively modest in scale as the company has grown. Perhaps it will be able to attract bigger brands, and more companies based in Asia, with a more robust global presence.

1 week ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Dennis Schaal, Skift

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

1 week ago

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Luke Bujarski, Skift

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

1 week ago

Vacation Rentals Are a Bright Spot at TripAdvisor

Vacation Rentals Are a Bright Spot at TripAdvisor

Sean O'Neill, Skift

For years, Airbnb, Booking.com, Expedia's HomeAway, and TripAdvisor have been scrambling for market share in vacation rentals to drive consolidation. But TripAdvisor says it is now focused on "quality" listings, rather than quantity.

3 weeks ago

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

Dennis Schaal, Skift

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

1 month ago

TripAdvisor Scales Back Instant Booking in Strategy Reversal

TripAdvisor Scales Back Instant Booking in Strategy Reversal

Dennis Schaal, Skift

TripAdvisor hasn't abandoned letting customers book on TripAdvisor but it has dramatically downplayed the feature in favor of the more lucrative metasearch option. With Trivago and Google making gains in a hyper-competitive sector, TripAdvisor couldn't stick with a strategy that wasn't working.

2 months ago

Booking.com’s Gillian Tans Was Highest-Paid Online Travel CEO in 2016

Booking.com’s Gillian Tans Was Highest-Paid Online Travel CEO in 2016

Dennis Schaal, Skift

Money talks and Gillian Tans was well-compensated for leading Booking.com, the largest accommodations provider on the planet, to a banner year.

2 months ago

TripAdvisor Instant Booking Gets Very Personal

TripAdvisor Instant Booking Gets Very Personal

Dennis Schaal, Skift

TripAdvisor is getting more sophisticated about prodding customers to book hotels on TripAdvisor or to more effectively refer them to partner sites. In an apparently modified strategy, TripAdvisor is finding religion in being agnostic about where its users book hotels.

2 months ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

2 months ago