Articles tagged “tripadvisor”

Can TripAdvisor Blame Its Hotel-Bidding Slump on Expedia or Priceline?

Can TripAdvisor Blame Its Hotel-Bidding Slump on Expedia or Priceline?

Dennis Schaal, Skift

TripAdvisor is still a must-have marketing channel for online travel agency and hotel advertisers. But if the Priceline Group and Expedia tilt their spend more toward other marketing vehicles, there aren't a lot of other players with the marketing resources they have to make TripAdvisor whole.

1 week ago

TripAdvisor Aims to Keep Up Its TV Ad Blitz to Lift Its Sagging Hotel Business

TripAdvisor Aims to Keep Up Its TV Ad Blitz to Lift Its Sagging Hotel Business

Sean O'Neill, Skift

TripAdvisor plans to spend more than $35 million on TV ads between July and September to boost its business. Brand advertising can help the company although it is a very competitive environment.

1 week ago

Travel This Week — What to Expect: TripAdvisor and Priceline Strategy Tweaks

Travel This Week — What to Expect: TripAdvisor and Priceline Strategy Tweaks

Dennis Schaal, Skift

With the summer travel season in many parts of the world winding down, so is TripAdvisor's TV spend but let's see if it is starting to be a difference-maker. Meanwhile, new IHG CEO Keith Barr is conducting his first financial results call at the helm. Let's see how he does.

2 weeks ago

TripAdvisor’s Global Food Delivery Expansion Pressures Hotels to Adapt

TripAdvisor’s Global Food Delivery Expansion Pressures Hotels to Adapt

Raini Hamdi, Skift

TripAdvisor has expanded its food delivery service outside the U.S. and Canada, part of its strategy to grow non-hotel revenues. More travelers can chow on crisp-fried shrimp paste chicken comfortably in their rooms. Hotels have no choice but to say bon appetit.

2 weeks ago

Travel This Week — What To Expect

Travel This Week — What To Expect

Dennis Schaal, Skift

Both the Global Business Travel Association Convention 2017 and United's second quarter earnings this week should give us a better handle on how corporate travel demand is faring in the Age of Trump and political uncertainties around the globe.

1 month ago

Interview: TripAdvisor CEO on How Attractions and Restaurants Fit Into Overall Strategy

Interview: TripAdvisor CEO on How Attractions and Restaurants Fit Into Overall Strategy

Skift Research, Luke Bujarski

TripAdvisor has hotels but its activities business is burning bright. The conversation will continue to shift toward the non-hotel revenue line, as the company moves into the long game focusing on execution rather than transformation.

1 month ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

1 month ago

TripAdvisor’s Review Investigators Discover a Huge Travel-Robocall Scam

TripAdvisor’s Review Investigators Discover a Huge Travel-Robocall Scam

Dennis Schaal, Skift

These fraudulent robocalls touting over-the-top and fraudulent travel deals are a scourge. Maybe a lot of them will stop now — but there are assuredly other scammers out there so travel brands, which are victims in addition to consumers, aren't home free yet.

2 months ago

TripAdvisor in the Age of Platforms Tries the Full-Service Model

TripAdvisor in the Age of Platforms Tries the Full-Service Model

Luke Bujarski, Skift

TripAdvisor’s bold platform approach gives it a leg up on building deeper relationships with its customers, compared to single-use sites. On the other hand, relationships can be hard work and expensive.

2 months ago

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

Luke Bujarski, Skift

A successful TripAdvisor transformation into ecommerce would go down as one of the smartest pivots in online travel history.

2 months ago

TrustYou Acquired as User-Generated Reviews Sector Heats Up

TrustYou Acquired as User-Generated Reviews Sector Heats Up

Andrew Sheivachman, Skift

TrustYou's hotel clients have remained relatively modest in scale as the company has grown. Perhaps it will be able to attract bigger brands, and more companies based in Asia, with a more robust global presence.

2 months ago

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Dennis Schaal, Skift

TripAdvisor's new ad campaign comes at a momentous time for the company, although TripAdvisor views it as part of a long-term TV advertising enterprise. With $70 million behind it and an empathetic bent it will probably do well. You can expect Trivago to up its game as well.

2 months ago