Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Short-Term Rentals

Airbnb Could Generate $1.2 Billion With Sponsored Listings and an Ad Platform by 2026

When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that Airbnb can take advantage of a substantial opportunity.

Airbnb Could Generate $1.2 Billion With Sponsored Listings and an Ad Platform by 2026

Tour Operators

Viator Outperforms Tripadvisor Experiences in Bookings Growth

Viator is the star performer in the Tripadvisor portfolio, and after trying for a time to focus on the Tripadvisor experiences brand instead, it might be time that CEO Matt Goldberg went all in on the brand bringing in the money.

Viator Outperforms Tripadvisor Experiences in Bookings Growth

Online Travel

Booking and Airbnb Have a $22 Billion Wad of Cash — How Will They Spend It?

The sure bet is that the major online travel agencies will use some cash to buy back shares in 2023 unless the economy tanks. Less sexy than acquisitions, but good for shareholders. Still, that leaves plenty of money for some possible headline-making deals.

Booking and Airbnb Have a $22 Billion Wad of Cash — How Will They Spend It?

News Blog

Tripadvisor Names Appointees to Fill Out Reorganization of Its Core Business

Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week ago. Sanjay Raman, who had previous stints at Airbnb, Greylock and Google, starting working in January as chief product officer, a new position within Tripadvisor's…

Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Online Travel Storytelling Spin Cycle Is Running at Full Speed

Airlines

United’s New Kid-Friendly Booking Policy

Today’s edition of Skift’s daily podcast looks at United's new seating promise for families, trends at boutique hotels, and concerns in the metasearch world.

United’s New Kid-Friendly Booking Policy

Online Travel

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Online Travel

Tripadvisor’s Generative AI Worries

Today’s edition of Skift’s daily podcast looks at Tripadvisor's AI worries, targeting older travelers, and Intrepid's big animal welfare decision.

Tripadvisor’s Generative AI Worries

Online Travel

Tripadvisor Will Have to Confront the Power of Generative AI, for Better or Worse

Boom or bust, these are early days for generative AI. Tripadvisor could either turn the new tech to its advantage, or if not the company could become the Blockbuster Video of trip planning.

Tripadvisor Will Have to Confront the Power of Generative AI, for Better or Worse

Online Travel

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business