Articles tagged “tripadvisor”

Popular Travel Apps Shared Detailed User Information With Facebook

Popular Travel Apps Shared Detailed User Information With Facebook

Dennis Schaal, Skift

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

2 weeks ago

Expedia Isn’t Ready to Invest Big in Restaurant Reservations

Expedia Isn’t Ready to Invest Big in Restaurant Reservations

Dennis Schaal, Skift

Expedia has dealt with a ton of distractions in recent years as it acquired Wotif, Travelocity, Orbitz Worldwide, and HomeAway, for example. CEO Mark Okerstrom wants to focus on the basics instead, and doesn't want to take bold steps into dining reservations or food delivery for now. On the other hand, Expedia is a very acquisitive company so never say never.

1 month ago

TripAdvisor Launches Redesign to Hook the Non-Bookers

TripAdvisor Launches Redesign to Hook the Non-Bookers

Dennis Schaal, Skift

If travelers aren't ready to book, feed them some inspiration and hope they'll hang around until they are. That is essentially what TripAdvisor's new travel feed is all about. Will the grand experiment work? We'll have to wait and see how the feature evolves.

2 months ago

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

TripAdvisor Reduced Its Google Spend But Will Expand TV Advertising

Dennis Schaal, Skift

Google officials aren't losing any sleep over TripAdvisor spending a few million dollars less on paid search, but TripAdvisor's pullback, as well as similar moves by other large travel players, symbolizes a changing advertising climate and a long-term challenge.

2 months ago

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

TripAdvisor’s Experiences and Restaurants Businesses Outpace Vacation Rentals

Dennis Schaal, Skift

TripAdvisor faces a quandary: It needs to have an alternative accommodations business to round out its hotel offerings, but rentals revenue declined and slowed the otherwise-positive trajectory of its non-hotels segment. While TripAdvisor is a market leader in experiences and restaurants, its rentals business is muddying up the works.

2 months ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

3 months ago

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Dennis Schaal, Skift

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

3 months ago

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

Sean O'Neill, Skift

TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.

4 months ago

Tours and Experiences: The Next Great Untapped Market in Online Travel

Tours and Experiences: The Next Great Untapped Market in Online Travel

Dan Peltier and Andrew Sheivachman , Skift

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

4 months ago

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

Dennis Schaal, Skift

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

4 months ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Dennis Schaal, Skift

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

4 months ago

Viator’s Travel Agent Program Gets Mixed Reviews

Viator’s Travel Agent Program Gets Mixed Reviews

Paul Biasco, Skift

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

4 months ago