Articles tagged “tripadvisor”

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

5 days ago

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Dennis Schaal, Skift

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

2 weeks ago

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales

Sean O'Neill, Skift

TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.

3 weeks ago

Tours and Experiences: The Next Great Untapped Market in Online Travel

Tours and Experiences: The Next Great Untapped Market in Online Travel

Dan Peltier and Andrew Sheivachman , Skift

Vacationers want to experience something new and are tired of the same old tours and activities. While global tour operators are baking more customization into their products, digital distribution is changing the way local operators do business.

1 month ago

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

TripAdvisor CEO on Moving From User Reviews Toward Professional Content

Dennis Schaal, Skift

TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore?

1 month ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Dennis Schaal, Skift

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

1 month ago

Viator’s Travel Agent Program Gets Mixed Reviews

Viator’s Travel Agent Program Gets Mixed Reviews

Paul Biasco, Skift

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

1 month ago

Travel Could Gain From Apple’s Augmented Reality Push

Travel Could Gain From Apple’s Augmented Reality Push

Sean O'Neill, Skift

Of all travel companies, TripAdvisor has the most to gain by taking advantage of the expanding augmented reality functionality of iPhones and other devices. Overlaying rich hotel and restaurant reviews on real-world scenes could be widely popular. Will it act?

1 month ago

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

A Peddler of Fake Reviews on TripAdvisor Gets Jail Time

Sean O'Neill, Skift

TripAdvisor hopes that jail time will scare off the dishonest folks creating fake reviews. We hope so, too.

1 month ago

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Skift Forum Preview: TripAdvisor CEO Shrugs Off Advertising Slump as a Blip

Dennis Schaal, Skift

Here's an unorthodox thought in business: TripAdvisor CEO Steve Kaufer knows that the company's value proposition for its customers can remain strong even when the financials face difficulties every once in a while. That's a truism that sometimes gets lost when pundits focus merely on stock price variations.

1 month ago

TripAdvisor Hints at Its Growing Interest in Vacation Package Search

TripAdvisor Hints at Its Growing Interest in Vacation Package Search

Sean O'Neill, Skift

TripAdvisor offers a tiny number of flight-and-hotel deals bundled together. There are signs it wants to display more travel packages. But the product won't be the next big thing for the company.

2 months ago

This Is a Pivotal Moment for Booking Site Marketing Strategies

This Is a Pivotal Moment for Booking Site Marketing Strategies

Dennis Schaal, Skift

Suddenly those seemingly free-spending online travel agencies, which have made Google rich, are toning down their big-spending ways. Google shouldn't be too worried: Expedia and Booking Holdings are still spending billions of dollars on search-engine marketing, but they've just become a bit more stingy. And, they hope, wise.

2 months ago