Articles tagged “tripadvisor”

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

TripAdvisor Has a TV-Heavy Marketing Strategy That Competitors Are Trying Too

Dennis Schaal, Skift

Google execs are not losing any sleep yet, but they are likely aware that some of their largest travel advertisers are starting to favor commercials on TV instead of sponsored search engine links. The big spenders' new strategies will have a rippling impact across other metasearch companies, as well.

5 days ago

TripAdvisor Sees Stock Gains After Adding a Venture Capital Exec to Its Board

TripAdvisor Sees Stock Gains After Adding a Venture Capital Exec to Its Board

Joshua Fineman and Brad Olesen, Bloomberg

TripAdvisor will report earnings on February 14. Will its numbers be a valentine to investors? If not, perhaps the company should break up its relationship with the public markets. A move to private ownership could let it retool without fretting about quarterly targets.

2 weeks ago

Why Expedia or Priceline Might Just Be the Next Great Hotel Brand

Why Expedia or Priceline Might Just Be the Next Great Hotel Brand

Deanna Ting, Skift

Whether or not you agree with this, it's certainly an idea worth contemplating as everyone and everything in the travel industry are beginning to converge. Whatever you decide, please don't shoot the messenger.

4 weeks ago

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

Sean O'Neill, Skift

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

1 month ago

Exclusive: TripAdvisor Reorganizes Business Units in Attempt to Revive Its Prospects

Exclusive: TripAdvisor Reorganizes Business Units in Attempt to Revive Its Prospects

Dennis Schaal, Skift

It is widely acknowledged that TripAdvisor needed to reinvigorate its business and product lines after a difficult transition to hotel metasearch and instant booking. The company believes the new internal structure will give its units that enhanced focus.

1 month ago

TripAdvisor CEO Sees Mobile Leading to More In-Destination Engagement

TripAdvisor CEO Sees Mobile Leading to More In-Destination Engagement

Hannah Sampson, Skift

TripAdvisor will continue fighting to get a bigger piece of the online travel booking pie in 2018. It's a familiar refrain at this point.

2 months ago

Senator Urges U.S. to Probe TripAdvisor Over Removed Reviews About Rape

Senator Urges U.S. to Probe TripAdvisor Over Removed Reviews About Rape

Associated Press

Normally we'd say this is a typical congressional letter to a regulator that will come to nothing. After all, TripAdvisor has already started placing notifications above hotel listings where there are allegations of rampant crime. However, this is Trump's Federal Trade Commission, the one that will likely gut net neutrality rules. So all bets are off.

3 months ago

TripAdvisor CEO Was Coy About Pullback in Meta Advertising Business

TripAdvisor CEO Was Coy About Pullback in Meta Advertising Business

Andrew Sheivachman, Skift

TripAdvisor CEO Stephen Kaufer was extremely political today in his response to questions about decreased advertising spend from metasearch partners. How the company will rejuvenate its hotel booking product remains an unanswered question as well.

3 months ago

TripAdvisor Hotel Bookings Continue to Slide as Non-Hotel Business Surges

TripAdvisor Hotel Bookings Continue to Slide as Non-Hotel Business Surges

Andrew Sheivachman, Skift

Try as it might, TripAdvisor is still struggling to gain traction with its hotel booking product. Non-hotel growth has been picking up the slack, and one has to wonder whether an even stronger focus outside of hotels is on the horizon soon.

4 months ago

TripAdvisor to Notify Users About Discriminatory Hotels After Removing Reviews About Rape

TripAdvisor to Notify Users About Discriminatory Hotels After Removing Reviews About Rape

Associated Press

TripAdvisor let down its users when it deleted reviews about rape allegations, although there has to be a balance between allegations and verified facts. We look forward to seeing TripAdvisor appending online badges next to hotels that are prone to violence and discrimination.

4 months ago

Video: TripAdvisor CEO Believes Company’s Performance Is On Track

Video: TripAdvisor CEO Believes Company’s Performance Is On Track

Sean O'Neill, Skift

No other current online travel company CEO is as outspoken as TripAdvisor's Stephen Kaufer about the the global refugee crisis and U.S. visitor policies. We wish more executives would step up and speak out.

4 months ago

TripAdvisor Product Guru Adam Medros Is Leaving the Company

TripAdvisor Product Guru Adam Medros Is Leaving the Company

Dennis Schaal, Skift

TripAdvisor's struggles clearly have to do with strategy, execution and competitive pressures, and can't be neatly laid solely at Medros' doorstep. That would be very unfair.

5 months ago