Articles tagged “tripadvisor”

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

TripAdvisor Gambles on TV Campaign Promising Best Hotels at Lowest Prices

Dennis Schaal, Skift

TripAdvisor may be making progress on personalization and the balance between searching and booking, but we're not sure whether it has found a message that will resonate with consumers -- one that's different from Kayak's and Trivago's.

2 weeks ago

TripAdvisor Scales Back Instant Booking in Strategy Reversal

TripAdvisor Scales Back Instant Booking in Strategy Reversal

Dennis Schaal, Skift

TripAdvisor hasn't abandoned letting customers book on TripAdvisor but it has dramatically downplayed the feature in favor of the more lucrative metasearch option. With Trivago and Google making gains in a hyper-competitive sector, TripAdvisor couldn't stick with a strategy that wasn't working.

2 weeks ago

Booking.com’s Gillian Tans Was Highest-Paid Online Travel CEO in 2016

Booking.com’s Gillian Tans Was Highest-Paid Online Travel CEO in 2016

Dennis Schaal, Skift

Money talks and Gillian Tans was well-compensated for leading Booking.com, the largest accommodations provider on the planet, to a banner year.

3 weeks ago

TripAdvisor Instant Booking Gets Very Personal

TripAdvisor Instant Booking Gets Very Personal

Dennis Schaal, Skift

TripAdvisor is getting more sophisticated about prodding customers to book hotels on TripAdvisor or to more effectively refer them to partner sites. In an apparently modified strategy, TripAdvisor is finding religion in being agnostic about where its users book hotels.

4 weeks ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

1 month ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

1 month ago

Emirates Ranks First in Launch of TripAdvisor’s Review-Based Global Airline Rankings

Emirates Ranks First in Launch of TripAdvisor’s Review-Based Global Airline Rankings

Brian Sumers, Skift

Travelers are entitled to their own opinions, and it makes sense that Emirates is the overall No. 1. But does Aeroflot truly have the world's best business class product?

1 month ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

2 months ago

Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago

Dennis Schaal, Skift

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

2 months ago

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

Dennis Schaal, Skift

If TripAdvisor's hotel-booking drive doesn't work out in the face of intense competition, tours and activities won't be bungee-jumping to the rescue. But it still can be an attractive business and TripAdvisor is best-positioned for now to make it work.

2 months ago

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

Dennis Schaal, Skift

If your company doesn't have an artificial intelligence-fueled chatbot, the odds are you will one day. Is your company going to sit out this trend like so many procrastinators, or resource-constrained companies, did when the first crop of mobile apps appeared? History does have a habit of repeating itself but it doesn't have to.

2 months ago

TripAdvisor Chairman’s Takeover Comments Not a Vote of Confidence

TripAdvisor Chairman’s Takeover Comments Not a Vote of Confidence

Dennis Schaal, Skift

Greg Maffei made no mention of TripAdvisor playing the long game with its Instant Booking transition. Instead, he almost informally invited bids to acquire TripAdvisor. While the odds seem to be stacked up against Tripadvisor it could still turn things around -- if it gets the time to do so.

3 months ago