Articles tagged “tripadvisor”

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

7 days ago

Emirates Ranks First in Launch of TripAdvisor’s Review-Based Global Airline Rankings

Emirates Ranks First in Launch of TripAdvisor’s Review-Based Global Airline Rankings

Brian Sumers, Skift

Travelers are entitled to their own opinions, and it makes sense that Emirates is the overall No. 1. But does Aeroflot truly have the world's best business class product?

2 weeks ago

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

Dennis Schaal, Skift

The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.

2 weeks ago

Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago

Dennis Schaal, Skift

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

4 weeks ago

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

TripAdvisor CFO Sees ‘Hotel-Like’ Commissions in a $1 Billion Tours and Activities Business

Dennis Schaal, Skift

If TripAdvisor's hotel-booking drive doesn't work out in the face of intense competition, tours and activities won't be bungee-jumping to the rescue. But it still can be an attractive business and TripAdvisor is best-positioned for now to make it work.

1 month ago

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

TripAdvisor Debuts Facebook Messenger Chatbot for User-Generated Recommendations

Dennis Schaal, Skift

If your company doesn't have an artificial intelligence-fueled chatbot, the odds are you will one day. Is your company going to sit out this trend like so many procrastinators, or resource-constrained companies, did when the first crop of mobile apps appeared? History does have a habit of repeating itself but it doesn't have to.

1 month ago

TripAdvisor Chairman’s Takeover Comments Not a Vote of Confidence

TripAdvisor Chairman’s Takeover Comments Not a Vote of Confidence

Dennis Schaal, Skift

Greg Maffei made no mention of TripAdvisor playing the long game with its Instant Booking transition. Instead, he almost informally invited bids to acquire TripAdvisor. While the odds seem to be stacked up against Tripadvisor it could still turn things around -- if it gets the time to do so.

2 months ago

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Dennis Schaal, Skift

Hafner once called metasearch a lousy business with slim margins. What's clear is some of the same dynamics making life difficult for TripAdvisor, including Google Hotel Ads and Trivago's substantial marketing spend, are also proving challenging for Kayak.

2 months ago

Booking Site Acquisitions: Who Bought What and Who Was Shut Out in 2016

Booking Site Acquisitions: Who Bought What and Who Was Shut Out in 2016

Dennis Schaal, Skift

Expedia got a lot of buzz for its 2015 buying binge, but over the last two years China's Ctrip has been on an equal footing with Expedia in terms of acquisition activity. At the same time, TripAdvisor is stockpiling dining-related sites, having bought five and invested in two others.

2 months ago

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

TripAdvisor Is Being Massively Outspent by Its Biggest Rivals

Dennis Schaal, Skift

Even if TripAdvisor can straighten out its Instant Booking feature, it still faces the daunting task of changing consumer perceptions in the face of Expedia, Booking.com and others, which are saturating digital media and broadcasting.

2 months ago

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Gerrit De Vynck, Bloomberg

Trivago's "irritating" onslaught of advertising has helped it to rely less on paid search than many of its competitors.

2 months ago

TripAdvisor’s Journey Into the Vacation Rental Industry

TripAdvisor’s Journey Into the Vacation Rental Industry

Dave Montali, Skift

TripAdvisor's power to leverage vast amount of data and traffic, alongside the acquisitions of multiple companies, has already positioned the company as the one of the largest marketplaces in the industry.

2 months ago