Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views
Dennis Schaal, Skift
It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.
7 days ago