Articles tagged “tripadvisor”

TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream

TripAdvisor Launches Cruise Metasearch to Tap Into a New Revenue Stream

Sean O'Neill, Skift

TripAdvisor is smart to try to tap the ad budgets of cruise lines and online travel agencies with a relevant new price-comparison search tool. But many first-time cruisers may feel too overwhelmed by all of the review content given all of the complexity in booking a cruise.

2 weeks ago

Skift Forum Europe: TripAdvisor’s Lindsay Nelson on Boosting the Brand

Skift Forum Europe: TripAdvisor’s Lindsay Nelson on Boosting the Brand

Sean O'Neill, Skift

You won’t want to miss what Lindsay Nelson has to say about her new role as TripAdvisor’s president of core experience at Skift Forum Europe in London — especially since she’s not afraid to speak her mind about pressing issues in branding and marketing.

3 weeks ago

No Shock or Awe at Booking Holdings About Airbnb’s Buy of HotelTonight

No Shock or Awe at Booking Holdings About Airbnb’s Buy of HotelTonight

Dennis Schaal, Skift

Booking Holdings' Glenn Fogel, whose background is in mergers and acquisitions, was undoubtably not surprised when Airbnb bought HotelTonight. We'd be shocked if he and others hadn't kicked the tires.

1 month ago

TripAdvisor Plots Inspiration Path in Google’s Shadow

TripAdvisor Plots Inspiration Path in Google’s Shadow

Patrick Whyte, Skift

CEO Stephen Kaufer seems confident that the "new TripAdvisor" will be successful. We'll have to wait until later this year before we know whether it is helping the company earn more cash.

2 months ago

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

Dennis Schaal, Skift

The fact that Booking Holdings and Expedia Group are leaning away from TripAdvisor is a wake-up call for many metasearch sites. However, travelers still love to use the damn things for comparison shopping, so there's that.

2 months ago

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

TripAdvisor Places Big Bets on Experience Bookers Rather Than Hotel Shoppers

Dennis Schaal, Skift

TripAdvisor is leveraging its strengths — tours and activities, and restaurants — where it has leadership positions rather than choosing to devote the bulk of its energies in the crowded field of hotels and alternative accommodations. It is a wise choice to differentiate rather than be a mere clone of its competitors.

2 months ago

TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018

TripAdvisor Saw Experiences and Restaurants as Major Growth Contributors in 2018

Dennis Schaal, Skift

Fickle investors, meaning those without a long-range view, didn't necessarily appreciate the breadth of the TripAdvisor platform in the past. The company isn't the biggest player out there, but its strong positions in tours and activities, as well as restaurants, is injecting momentum.

2 months ago

Travel Megatrends 2019: Online Travel Agencies Scurry for Salvation Beyond Hotels

Travel Megatrends 2019: Online Travel Agencies Scurry for Salvation Beyond Hotels

Dennis Schaal, Skift

Online travel agencies will be around a decade from now, but food, activities, and rides will be a lot more important to them and their customers. The saplings of this future growth are already visible in 2019.

2 months ago

Expedia Group: The World’s Travel Platform. Really?

Expedia Group: The World’s Travel Platform. Really?

Dennis Schaal, Skift

Expedia Group is arguably — OK, clearly — not "The World's Travel Platform." But we understand that marketing machines strive to do their thing.

3 months ago

Popular Travel Apps Shared Detailed User Information With Facebook

Popular Travel Apps Shared Detailed User Information With Facebook

Dennis Schaal, Skift

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

4 months ago

Expedia Isn’t Ready to Invest Big in Restaurant Reservations

Expedia Isn’t Ready to Invest Big in Restaurant Reservations

Dennis Schaal, Skift

Expedia has dealt with a ton of distractions in recent years as it acquired Wotif, Travelocity, Orbitz Worldwide, and HomeAway, for example. CEO Mark Okerstrom wants to focus on the basics instead, and doesn't want to take bold steps into dining reservations or food delivery for now. On the other hand, Expedia is a very acquisitive company so never say never.

5 months ago

TripAdvisor Launches Redesign to Hook the Non-Bookers

TripAdvisor Launches Redesign to Hook the Non-Bookers

Dennis Schaal, Skift

If travelers aren't ready to book, feed them some inspiration and hope they'll hang around until they are. That is essentially what TripAdvisor's new travel feed is all about. Will the grand experiment work? We'll have to wait and see how the feature evolves.

5 months ago