Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

This Is Skift

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Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel. We put quality and integrity of our journalism above all else. Our Core Values:

  1. Fresh, design forward & always launching new things
  2. Quality & integrity of our journalism, above all else
  3. Humane: always default to making professional + personal lives of our team better
  4. Give over and above what we promise in contracts to clients, always
  5. Diversity, in all its glorious manifestations: we want to look like the world of travelers
  6. Accessible: as a culture to our team, as a brand to outsiders
  7. Go slow to go fast: Don’t let the dailyness take over our lives
  8. Always, always doing our own thing, without fear: We define our own path, intensity, scale
  9. Living our brand, living the worldview of travel we espouse on skift
  10. Fuck it, let’s do it
Defining the future of

Our Story

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 37 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.

Our Work

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Skift Manifesto
The Skift Manifesto

Our Products

Daily News and Insights is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Research Reports

Bi-monthly Deep Industry Dives

Skift Research Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.


Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Travel Sectors We Cover


Online Booking

Travel Tech



Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events


Select Clients We Work With

Virgin Atlantic Airways
American Express
US Travel Association

Our Culture

MISSION: To build the best boutique media company to work at on the planet.

Skift is an immersive, fun learning environment and everything that comes with a fast growing company. But most of us are family people too and have a full lives outside of work, so we know, live and actively encourage more work life balance. We are building a humane company that wants the best out of people in the hours they give to the company. So we enjoy a flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

We live our brand. From the inside out. Skifters reflect the culture and world in which we live. We’re socially conscious, global citizens. We are proud to have a 50/50 gender split and proud that we actively diversify our work environment--race, creed, color, nationality and lifestyle.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Our Team

We're a tight-knit group of 37 and counting based in New York City.


Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008.
Jason Clampet
Co-Founder and Editor in Chief
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Carolyn Kremins
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.
Dennis Schaal
Executive Editor/Founding Editor
Skift employee #1, after the founder and co-founder, Executive Editor/Founding Editor Dennis Schaal helps lead news coverage and analyzes online travel in his reporting. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.


Sean O'Neill
Travel Tech Editor
Sean O’Neill is our first travel tech editor, focusing on business-to-business tech (not consumer tech). He was previously editor-in-chief of Tnooz and an expat in London. He now lives in the Philadelphia area. Please stop him before he begins another home improvement project.
Patrick Whyte
Europe Editor
Skift’s first hire from outside the U.S. Patrick covers European travel news from London. He loves trawling through company accounts, both types of football and the music of Bruce Springsteen.
Kristen Hawley
Senior Editor, Restaurants
Kristen is the San Francisco-based creator of Chefs+Tech, which has found its new home at Skift. She loves solo restaurant dinners and cocktail bars and misses both of these things desperately after the recent birth of her first child.
Dan Peltier
Tourism Reporter
Reporter, Harlem resident. Native Bostonian. Dan loves running and runs in every new place he visits. He enjoys asking questions and listening to people's stories.
Andrew Sheivachman
Senior Writer
Andrew covers government affairs, corporate travel and many other subjects for Skift. He graduated from Northwestern University's Medill School of Journalism in 2010.
Brian Sumers
Aviation Business Editor
Brian is the Los Angeles-based airline business reporter for Skift. He loves baseball, travel and the American West.
Deanna Ting
Hospitality Editor
NYC transplant by way of LA who covers hospitality for Skift. Frequent dog nanny. Food lover. Occasional knitter. Jackson Heights, Queens dweller.
Hannah Sampson
News Editor
Loves books, beaches, ice cream, dogs and wandering. Miami native turned Manhattan dweller. Never leaves home without a notebook and pen. Enjoys having written.
Sarah Enelow
Assistant Editor
Raised in Texas, Sarah is a former guidebook writer and Fulbright Scholar. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.


Luke Bujarski
Research Director
Luke is an experienced analyst and program manager with a diverse 12 year background in consulting, b2b media, and market research. "I'm a problem solver and love breaking down complex trends impacting consumers and businesses."
Jared Wein
Senior Research Analyst
Jared spent his career in investment management prior to joining Skift. He has a BA in Economics from Columbia, MS in Finance from Loyola-Chicago, MBA from Notre Dame and is a CFA charterholder. He lives on the Upper West Side of Manhattan with his wife and two young daughters.
Daniel Calabrese
Enterprise Sales, Skift Research
Daniel heads up Skift Research Reports. He lives in Brooklyn, runs Prospect Park almost-daily and has mastered the art of frying chicken wings at home.
Dave Montali
Research Analyst
As Skift’s Research Analyst, Dave is interested in tech and travel. He’s currently based in Berlin, looking to relocate to Mars by 2030. He drinks too many Monster energy drinks and is a wannabe coder.
Anne Duffy
Research Sales Associate
Anne is a Long Island native, currently calling Manhattan 'home'. She enjoys long romantic walks with her dog, Shelby, and spends most of her free time looking for flights anywhere she'll get a tan.


Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she’s gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Anthony Derico
VP of Ad Sales
Travel and adventure enthusiast. Likes all things social media and otherwise. Brooklyn resident. Bacon thought leader.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Dani Haigh
Sales Director
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi.<br/>B.S. Cornell/M.A. Georgetown
Jeremy Vargas
Account Coordinator
Travel industry connoisseur by day and poetic word smith by night. I'm into digital marketing and social media. Can't beat my love for strategy.


Greg Oates
Senior Editor
Greg explores the urban user experience of the future within the context of travel and tourism, revolving around smart city platforms, adaptive reuse, and next gen connectivity.
Katherine Townsend
Branded Content Director
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Branded Content Strategist
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Alison McCarthy
Branded Content Associate
Native New Yorker with time spent in Boston and Los Angeles, Alison comes to Skift with over seven years of experience working in digital media. She loves exploring museums, making Spotify playlists and is always looking for book recommendations.


Natalie Bonacasa
Director of Marketing
Natalie is a seasoned eCommerce professional with 8+ years of diverse marketing experience in digital strategy, customer acquisition & retention, A/B testing, business development and event marketing.
Brianne Kennedy
Digital Marketing Associate
Born and raised in NJ, Brianne is a marketer obsessed with podcasts, the latest news and her two dogs.
Ping Chan
Senior Designer
Ping loves cats, beautiful layout design, and mean jokes. Her roommate is a handsome cat named Tut. Ping's resolution this year is to stop browsing Instagram before bed. During the summer, her favorite thing to do is exploring new cafes and going to museums. In winter, she likes to stay home and waste time on the computer.

Business Development

Syia Lewis-Doryumu
Director, Strategic Operations
Full time mother of gorgeous daughters, wife, sister, friend and mentor. Lover of history, family, funny people, red wine and dresses made with pockets. Obstacle conqueror. Goal achiever. Never-gives-upper and resolute 5'1" business development aficionado with over 11 years success driving brands.


Melissa Jimenez
Conference & Events Planner
Native New Yorker and Fordham alum with a passion for creating memorable experiences. When I’m not checking restaurants off of my Yelp bucket list (from Little Italy in The Bronx all the way to Borough Market), you can find me trying to learn the newest dance craze.
Fuoma Omarejedje
Fuoma grew up in Lagos, Nigeria and enjoys meeting new people and exploring new cultures and food. She’s very passionate about volunteering and giving a helping hand. An avid soccer fan, she played on her high school’s varsity soccer team and ran track. Someday she’d love to spend an entire summer traveling the world.
Ali McGhee
Office Manager
Ali keeps office atmosphere at the forefront. On her off hours, you can catch her performing comedy, at Smorgasburg or admiring all of New York's finest puppies.


Mike Linden
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time, he enjoys going for walks with his wife, baby, and chihuahua.
Rachel Bronstein
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.

Our hiring philosophy and promise to you

  • Joining Skift will be a transformational move for your career
  • You will do the best work you have ever done while you are at Skift
  • You will be the happiest you have ever been at work while at Skift
  • You will be set for life, your success beyond Skift means everything to us


Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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