Defining the future of

This Is Skift

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Skift deciphers and defines trends for global CEOs and CMOs across travel, dining, and wellness sectors through a combination of news, research, conferences, and marketing services. Our Core Values:

  1. Always come up with new ways & perspectives of looking at the world
  2. Humane, always default to making professional + personal lives of our team better
  3. Diverse, in all its glorious manifestations: we want to look like the world of travelers
  4. Accessible, as a culture to our team and as a brand to outsiders
  5. Always, always doing our own thing, without fear
  6. Fuck it, let’s do it

Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

Our Story

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 45 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.

Our Work

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Skift Manifesto
The Skift Manifesto

Our Products

Daily News and Insights is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Research Reports

Bi-monthly Deep Industry Dives

Skift Research Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.


Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Travel Sectors We Cover


Online Booking

Travel Tech



Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events


Select Clients We Work With

Virgin Atlantic Airways
American Express
US Travel Association
Air Canada
Les Roches
Momondo Group
Trip Advisor
Visit Mexico

Our Culture

MISSION: To build the best boutique media company to work at on the planet.

Skift is an immersive, fun learning environment and everything that comes with a fast growing company. But most of us are family people too and have full lives outside of work, so we know, live and actively encourage more work life balance. We are building a humane company that wants the best out of people in the hours they give to the company. So we enjoy a flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

We live our brand. From the inside out. Skifters reflect the culture and world in which we live. We’re socially conscious, global citizens. We are proud to have a 50/50 gender split and proud that we actively diversify our work environment--race, creed, color, orientation, nationality and lifestyle.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Our Team

We're a tight-knit group of 45 and counting based in New York City.


Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008.
Jason Clampet
Chief Product Officer
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Carolyn Kremins
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.
Tom Lowry
Oversees a newsroom of dogged reporters. Loves kick-ass stories, clever headlines and turning data into art. A Pennsylvania native, he enjoys B&W photography, editorial cartoons and sometimes Philly sports teams. Previously worked at CNBC, BusinessWeek and USA Today.
Haixia Wang
VP of Research
A sociologist/researcher by heart, Haixia loves to dig into the whys and figure out solutions for everything. Previously worked at eMarketer and Gartner. One of Haixia’s favorite things on weekends is city hikes with her family in Manhattan.
Dennis Schaal
Executive Editor/Founding Editor
Skift employee #1, after the founder and co-founder, Executive Editor/Founding Editor Dennis Schaal helps lead news coverage and analyzes online travel in his reporting. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.


Sean O'Neill
Senior Travel Tech Editor
Sean O’Neill is our first travel tech editor, focusing on business-to-business tech (not consumer tech). He was previously editor-in-chief of Tnooz and an expat in London. He now lives in the Philadelphia area. Please stop him before he begins another home improvement project.
Matthew Parsons
Corporate Travel Editor
Matthew covers the corporate travel sector, with his eye on the intersections of procurement, technology and culture. He was previously editor of Buying Business Travel, overseeing its transition to BTN Europe before becoming a Skifter. He lives in London with his young family, but as a self-confessed Francophile loves to hop across the channel for a taste of the good life.
Lebawit Lily Girma
Global Tourism Reporter
Lily is Skift's global tourism reporter. Prior to that, she wrote travel stories focused on culture and sustainability for BBC, CNN, and Travel + Leisure, and others. Born in Ethiopia and raised in Côte d’Ivoire, she calls herself a serial expat and loves to debate the power of tourism to tip the scales of imbalance in the world. Lily splits her time between the Dominican Republic and the eastern U.S.
Cameron Sperance
Hospitality Reporter
Cameron is Skift’s Boston-based hospitality reporter. A Memphis native, he’s never dropped his use of y’all. He previously covered commercial real estate and is a fan of indie bookshops, his dog, and hosting dinner parties.
Edward Russell
Airlines Reporter
Edward is Skift's Washington, D.C.-based airlines reporter. He's covered the industry from the American-US Airways combo to the depths of the coronavirus pandemic. He enjoys bikes, trains and runs with his dog, Heathrow.
Madhu Unnikrishnan
Editor, Airline Weekly
Madhu is the San Francisco-based editor of Skift Airline Weekly. He previously covered airlines for Aviation Week & Space Technology and Aviation Daily, and he worked in corporate communications for two airlines. He loves typewriters and fountain pens, bicycles, and running trails.
Ruthy Muñoz
Ruthy is Skift’s Houston and West Palm Beach-based contributor covering everything airlines. A polyglot and globetrotter, she’s interned with Houston’s NPR station, interned and fellowed at Reuters in Houston and D.C. covering general news, the White House and Energy and writes Latino narrative stories for palabra by NAHJ. She used to jump out of planes in the Army, work on planes as a flight attendant, and now she covers them.
Brian Sumers
Brian is the Los Angeles-based airline business editor-at-large for Skift. He loves baseball, travel and the American West.
Raini Hamdi
Skift’s first hire in Asia. Raini covers the whole of Asia from two bases, Singapore and Bangkok. To stay sane, she exercises, but also because she loves to eat and listen to music.
Miguel Neves
Editor-in-Chief, EventMB
Miguel has a Portuguese soul. He built his career in the UK and is now raising a young family in rural Denmark. He is passionate about the events industry and considers himself a curious creator and caring curator of computerized content and a conscious connector of charismatic characters.
Dylan Monorchio
Deputy Editor, EventMB
Dylan is the editorial hand behind Skift's events brand, EventMB. He enjoys exploring the industry's nooks and crannies in pieces ranging from tech reviews and trend reports to market and business ethics analyses. A bit of a globe trotter, Dylan's location is dictated by climate and cuisine.


Seth Borko
Senior Research Analyst
Seth is the kind of person who actually enjoys crunching numbers in Excel. He has experience in financial analysis, corporate strategy, economics, and capital markets. He is passionate about travel and loves how it always provides him with new perspectives. In his free time, Seth likes to obsessively theorize over how Game of Thrones will end.
Wouter Geerts
Senior Research Analyst
London-based Skifter. Research focus in hospitality and tech. Tries to apply his research skills to becoming a craft beer connoisseur but failing miserably.


Pamela Firestone
VP, Head of Sales
NJ native, NYC careerist, and ongoing relocation fantasist. Enjoys a business challenge and leading teams to success. Prior to Skift worked for legacy brands In Style, WWD, and Departures.
Dani Wagstaff
Director of Emerging Brands
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi. B.S. Cornell/M.A. Georgetown
Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she’s gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Kate Irwin
Commercial Director, Europe + Middle East
London based Skifter. Big fan of travel tech and innovation. Exploring the world one destination at a time with her family in tow.
Angie Kimmel
Director of Sales, EventMB
Angie has been connecting her travel industry customers with meeting and event planners for over 20 years. Loving the travel industry, she is often found on a beach, cruise or Disney with her family. Wife and mother of two, she spends her weekends as a “dance mom”, styling her friends in Cabi fashions, or “high fiving” her friends on her Peloton. She resides in St. Louis, her hometown, where she loves cheering on the STL Cardinals.
Anne Duffy
Subscription Sales Director
Anne is a Long Island native, currently calling Manhattan 'home'. She enjoys long romantic walks with her dog, Shelby, and spends most of her free time looking for flights anywhere she'll get a tan.
Lindsay Bashan
Account Executive, Subscription Sales
Lindsay is an FSU alum with an obsession over dogs and desserts. She is our Account Manager supporting the Sales team, and on most weekends can be found at new restaurants in the city or exploring art exhibits with her friends. She also enjoys going to the beach and watching 90s sitcoms.
Jennifer Kedzierski
Sales Coordinator
Jennifer is Midwest expat with Polish roots currently enjoying what East Village has to offer. As an avid sports fan she is often found shouting at TVs with unwavering, and questionably blinded, support. She’s always been an explorer, recently returning from an around the world trip (go to Budapest!), and has found her home at Skift where she is excited to continue living the Skift brand.


Katherine Townsend
VP, SkiftX
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Director of Creative Strategy, SkiftX
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Lisa Omagari
Editorial Director
Lisa drives operational and creative excellence for SkiftX. She is a media professional with a decade of experience in editorial, branded content, custom publishing and leadership roles. An Aussie living in NY, Lisa enjoys meeting locals and discovering the city’s hidden gems.
Jeremy Kressmann
Research Editor
Jeremy helps oversee editorial and research efforts for Skift's sponsored content partners. This former New Yorker now lives in LA, where he spends most of his free time hiking, camping and enjoying the great outdoors.
Alison McCarthy
Editor, SkiftX
Native New Yorker with time spent in Boston and Los Angeles, Alison comes to Skift with over seven years of experience working in digital media. She loves exploring museums, making Spotify playlists and is always looking for book recommendations.
Dawn Rzeznikiewicz
Brand Strategist
New England-native turned New York-lover. Dawn can be found on her yoga mat, happily drinking coffee at a cafe or trying to convince you we should take a trip this weekend. Go Cuse.


Regina Yuen
Director of Events
A native New Yorker. She talks fast and moves even faster. Her pride and joy is putting on a seamless event. When she's not planning events, you can find her looking for the next destination to explore and RUNNING! Her goal is to eventually run all 6 Abbott World Marathon Majors.
Brian Quinn
Events Editorial Director
Over the last 15 years, Brian has created, curated and produced hundreds of events and experiences across tech, business, media, food, music and design. Originally from upstate New York, he studied jazz performance at The New School in NYC. He lives with his wife and daughter in Brooklyn.
Amy Dame
Marketing Associate, Events
Amy was born and raised in London, UK and has 4 years of experience working in tech marketing and PR. She enjoys everything about marketing from campaigns to events. Besides, work, she enjoys doing yoga, eating all kinds of sweets and is a bit of a book nerd.
Caroline Bixby
Event Producer
Caroline is a native Pennsylvanian with a soft spot for the Jersey shore. You can usually find her working out, planning a trip, reading, or cheering on (or, more likely, yelling at) her beloved Washington Capitals.


Mike Linden
Engineering Manager
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time he enjoys going for walks with his wife, daughter, and chihuahua.
Rachel Bronstein
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.
Joanna Gonzalez
Junior Designer
Joanna was born, raised and still living in Brooklyn, NY. Besides designing, she enjoys movies, taking ridiculously long walks/ hikes, drinking matcha green tea, lighting incense, and letting her dog, Loki, know how cute he is.


Linda Teoendino
Head of HR
Linda is Skift’s part-time head of human resources. With 25+ years of HR leadership experience in media and mission-driven organizations, she has focused on helping small companies scale while keeping their unique culture. Linda has experience working throughout the US, Europe and Asia. Home, however, has always been New York. She is a volunteer community mediator in NYC and loves listening to people tell their stories.
Ernest Capasso
Staff Accountant
Ernest is a George Mason University alumni. Each year during March Madness I hope to see another Final 4 run out of the Mason Patriots. When I'm not watching New York sports teams you can find me with friends or family or at an ice rink/baseball field pretending like I’m still a serious athlete.
Jacqueline Smith
HR Associate
Jacqueline is native Washingtonian who calls New York City her home. An aspiring pastry chef, major foodie and former longtime Wall Streeter that loves dogs and gatherings with her friends. When not working, she loves to read, decorate and play on the beach.

Our hiring philosophy and promise to you

  • Joining Skift will be a transformational move for your career
  • You will do the best work you have ever done while you are at Skift
  • You will be the happiest you have ever been at work while at Skift
  • You will be set for life, your success beyond Skift means everything to us


Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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