Defining the future of
travel

This Is Skift

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Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel. We put quality and integrity of our journalism above all else. Our Core Values:

  1. Always come up with new ways & perspectives of looking at the world
  2. Humane, always default to making professional + personal lives of our team better
  3. Diverse, in all its glorious manifestations: we want to look like the world of travelers
  4. Accessible, as a culture to our team and as a brand to outsiders
  5. Always, always doing our own thing, without fear
  6. Fuck it, let’s do it

Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

Our Story

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 56 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.

Our Work

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Skift Manifesto
The Skift Manifesto

Our Products

Skift.com

Daily News and Insights

Skift.com is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Research Reports

Bi-monthly Deep Industry Dives

Skift Research Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.

SkiftX

Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Travel Sectors We Cover

Accommodations

Online Booking

Travel Tech

Tourism

Airlines

Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events

Cruises

Select Clients We Work With

Mastercard
Amadeus
Virgin Atlantic Airways
American Express
Virtuoso
US Travel Association
Adobe
Air Canada
Booking.com
Google
Hilton
Hyatt
Les Roches
Lyft
Marriott
Momondo Group
Sabre
Skyscanner
Trip Advisor
UrLife
Visit Mexico
Wyndham

Our Culture

MISSION: To build the best boutique media company to work at on the planet.

Skift is an immersive, fun learning environment and everything that comes with a fast growing company. But most of us are family people too and have full lives outside of work, so we know, live and actively encourage more work life balance. We are building a humane company that wants the best out of people in the hours they give to the company. So we enjoy a flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

We live our brand. From the inside out. Skifters reflect the culture and world in which we live. We’re socially conscious, global citizens. We are proud to have a 50/50 gender split and proud that we actively diversify our work environment--race, creed, color, orientation, nationality and lifestyle.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Our Team

We're a tight-knit group of 56 and counting based in New York City.

Leadership

Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008.
Jason Clampet
Co-Founder and GM, Skift Table
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Dennis Schaal
Executive Editor/Founding Editor
Skift employee #1, after the founder and co-founder, Executive Editor/Founding Editor Dennis Schaal helps lead news coverage and analyzes online travel in his reporting. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.
Carolyn Kremins
President
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
CFO
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.

Editorial

Tom Lowry
Managing Editor
Oversees a newsroom of dogged reporters. Loves kick-ass stories, clever headlines and turning data into art. A Pennsylvania native, he enjoys B&W photography, editorial cartoons and sometimes Philly sports teams. Previously worked at CNBC, BusinessWeek and USA Today.
Hannah Sampson
News Editor
Loves books, beaches, ice cream, dogs and wandering. Miami native turned Manhattan dweller. Never leaves home without a notebook and pen. Enjoys having written.
Brian Sumers
Aviation Business Editor
Brian is the Los Angeles-based airline business reporter for Skift. He loves baseball, travel and the American West.
Deanna Ting
Senior Hospitality Editor
NYC transplant by way of LA who covers hospitality for Skift. Frequent dog nanny. Food lover. Occasional knitter. Jackson Heights, Queens dweller.
Sean O'Neill
Travel Tech Editor
Sean O’Neill is our first travel tech editor, focusing on business-to-business tech (not consumer tech). He was previously editor-in-chief of Tnooz and an expat in London. He now lives in the Philadelphia area. Please stop him before he begins another home improvement project.
Kristen Hawley
Senior Editor, Skift Table
Kristen is the San Francisco-based creator of Chefs+Tech, which has found its new home at Skift. She loves solo restaurant dinners and cocktail bars and misses both of these things desperately after the recent birth of her first child.
Patrick Whyte
Europe Editor
Skift’s first hire from outside the U.S. Patrick covers European travel news from London. He loves trawling through company accounts, both types of football and the music of Bruce Springsteen.
Andrew Sheivachman
Senior Editor
Andrew covers government affairs, corporate travel and many other subjects for Skift. He graduated from Northwestern University's Medill School of Journalism in 2010.
Raini Hamdi
Asia Editor
Pray. Cry. Laugh. Hum. Breathe. Meditate. Repeat.
Dan Peltier
Tourism Reporter
Reporter, Harlem resident. Native Bostonian. Dan loves running and runs in every new place he visits. He enjoys asking questions and listening to people's stories.
Sarah Enelow
Assistant Editor
Raised in Texas, Sarah is a former guidebook writer and Fulbright Scholar. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.
Erika Adams
Staff Reporter, Skift Table
Erika is a reporter covering the business of restaurants for Skift Table. She is a Brooklyn resident by way of Western Massachusetts, and she’s always ready to hear about the last great meal you had.
Danni Santana
Business Reporter, Skift Table
Danni Santana is a business reporter, restaurants at Skift Table. He previously covered the technology strategies of insurance companies around artificial intelligence, big data and more for two-plus years. Santana also holds a Master's degree from the Craig Newmark School of Journalism at CUNY.

Research

Haixia Wang
Senior Director of Research
A sociologist/researcher by heart, Haixia loves to dig into the whys and figure out solutions for everything. Previously worked at eMarketer and Gartner. One of Haixia’s favorite things on weekends is city hikes with her family in Manhattan.
Rebecca Stone
Senior Research Analyst
As part of Skift Research, Rebecca focuses on analyzing companies' strategic positioning and trends impacting the travel and hospitality space. Florida native turned New Yorker, Rebecca enjoys hiking, yoga, theater, avocado toast, and traveling the world.
Seth Borko
Senior Research Analyst
Seth is the kind of person who actually enjoys crunching numbers in Excel. He has experience in financial analysis, corporate strategy, economics, and capital markets. He is passionate about travel and loves how it always provides him with new perspectives. In his free time, Seth likes to obsessively theorize over how Game of Thrones will end.
Meghan Carty
Research Analyst
Meghan is a proud Barnard alumna and Minnesota native. She can often be found wandering the city in search of the best Insta-worthy eats, or on a bench in Central Park with a good book and prime view of the humans and dogs of New York.
Daniel Calabrese
Enterprise Sales, Skift Research
Daniel heads up Skift Research Reports. He lives in Brooklyn, runs Prospect Park almost-daily and has mastered the art of frying chicken wings at home.
Anne Duffy
Sales Executive, Skift Research
Anne is a Long Island native, currently calling Manhattan 'home'. She enjoys long romantic walks with her dog, Shelby, and spends most of her free time looking for flights anywhere she'll get a tan.
Alex Winkler
Customer Support Associate
Alex is an avid traveler who is currently on route to visit every country. His passion for travel and startups led him from Missouri to New York. When he's not working you can find him practicing mindfulness, planning his next trip, staying active, or rewatching Game of Thrones.

Sales

Pamela Firestone
Head of Sales
NJ native, NYC careerist, and ongoing relocation fantasist. Enjoys a business challenge and leading teams to success. Prior to Skift worked for legacy brands In Style, WWD, and Departures.
Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she’s gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Dani Haigh
Sales Director
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi. B.S. Cornell/M.A. Georgetown
Kate Irwin
Sales Director, Europe
London based Skifter. Big fan of travel tech and innovation. Exploring the world one destination at a time with her family in tow.
Amy Cogan
Sales Director
Amy joins Skift as the 50th employee. She has entrepreneurial drive and 10+ years media experience. Favorite travel destination is Capetown (Iceland is a close second). Although Amy grew up in Boston, she thinks NYC is the best city on the planet. Hudson, her pug, thinks so too.
Joey Kukielka
Asia Sales Director
Joey is a British Expat who has been loving the lifestyle (and food!) in Asia for over 13 years now. After spending 9 years in Bangkok, she’s now happily settled in Singapore with her dog and 2 cats!
Jeremy Vargas
Sales Manager, Skift Table
Travel industry connoisseur by day and poetic word smith by night. I'm into digital marketing and social media. Can't beat my love for strategy.
Lindsay Bashan
Account Manager
Lindsay is an FSU alum with an obsession over dogs and desserts. She is our Account Manager supporting the Sales team, and on most weekends can be found at new restaurants in the city or exploring art exhibits with her friends. She also enjoys going to the beach and watching 90s sitcoms.

Skiftx

Katherine Townsend
Branded Content Director
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Director of Creative Strategy, SkiftX
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Jeremy Kressmann
Research Editor
Jeremy helps oversee editorial and research efforts for Skift's sponsored content partners. This former New Yorker now lives in LA, where he spends most of his free time hiking, camping and enjoying the great outdoors.
Paul Brady
Editorial Strategist
Paul has been covering the travel industry for more than 10 years, at Condé Nast Traveler, The Huffington Post, Budget Travel, and other outlets. He graduated from the S.I. Newhouse School of Public Communications at Syracuse University.
Alison McCarthy
Editor, SkiftX
Native New Yorker with time spent in Boston and Los Angeles, Alison comes to Skift with over seven years of experience working in digital media. She loves exploring museums, making Spotify playlists and is always looking for book recommendations.
Sonali Sen
Strategist, SkiftX
Loves all things food, books, travel and New York. She also absolutely loves cold weather, and has been telling engaging stories about brands for over 8 years.
Dawn Rzeznikiewicz
SkiftX Campaign Manager
New England-native turned New York-lover. Dawn can be found on her yoga mat, happily drinking coffee at a cafe or trying to convince you we should take a trip this weekend. Go Cuse.
Gianna Greco
Project Manager, Digital & Events
New Jersey native and current Brooklyn resident, Gianna comes to Skift with experience in project management, sales, and event production. She can usually be found at brunch, planning her next trip, binge watching Friends, or playing with her dog.
Greg Oates
Editor-at-Large, SkiftX
Greg explores the urban user experience of the future within the context of travel and tourism, revolving around smart city platforms, adaptive reuse, and next gen connectivity.
Richard Chen
Video Producer
I like movies!

Marketing

Natalie Bonacasa
VP, Marketing
Natalie is a seasoned eCommerce professional with 10+ years of diverse marketing experience in digital strategy, customer acquisition & retention, A/B testing, business development and event marketing.
Gabi Donchez
Digital Marketing Manager, Events
Eastern PA native and proud Penn Stater, Gabi spent time doing sales and marketing for the Washington DC and Chicago tourism bureaus before the Big Apple called her name. Gabi enjoys taste testing new flavors of hummus, running along NYC's riverside paths, and convincing people that Williamsburg isn't all hipsters.
Elihn Glass
Growth Marketing Manager
Elihn is a Swedish transplant with a data driven approach to marketing. She has 8+ years of experience in digital working across a wide range of marketing channels.
Ping Chan
Senior Designer
Ping loves cats, beautiful layout design, and mean jokes. Her roommate is a handsome cat named Tut. Ping's resolution this year is to stop browsing Instagram before bed. During the summer, her favorite thing to do is exploring new cafes and going to museums. In winter, she likes to stay home and waste time on the computer.
Andrea Yang-Yanez
Designer
Born and raised in Taiwan, Andrea recently moved to NYC. She is currently 27 years old, and will be 28 next year, and then next next year she will be 29, and after that she will be 30. She has a cat who’s named after the Modelo beer. Andrea’s favorite thing to do is to annoy her cat everyday.

Events

Regina Yuen
Senior Events Manager
A native New Yorker. She talks fast and moves even faster. Her pride and joy is putting on a seamless event. When she's not planning events, you can find her looking for the next destination to explore and RUNNING! Her goal is to eventually run all 6 Abbott World Marathon Majors.
Elizabeth Osder
Events Editorial Director
Elizabeth has helped shape Skift Forum from its start. A storyteller, notorious task master, seasoned journalist, educator and ever curious traveller, she keeps Skift’s conferences at the forefront of innovative thinking. Most of her limited spare time is usurped by two demanding Border Terriers.
Joanne Laipson
Events Editorial Producer
Joanne is a New England transplant now happily living without snow in Los Angeles. With 25+ years of experience in all aspects of human resources and operations, she shows Forum speakers the full Skift hospitality. She gardens in her yard, hoping something exciting will be ripe to bring in to the Skift offices.

Operations

Ernest Capasso
Staff Accountant
Ernest is a George Mason University alumni. Each year during March Madness I hope to see another Final 4 run out of the Mason Patriots. When I'm not watching New York sports teams you can find me with friends or family or at an ice rink/baseball field pretending like I’m still a serious athlete.
Ali McGhee
Office Manager
Ali keeps office atmosphere at the forefront. On her off hours, you can catch her performing comedy, at Smorgasburg or admiring all of New York's finest puppies.

Technology

Mike Linden
Developer
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time he enjoys going for walks with his wife, daughter, and chihuahua.
Rachel Bronstein
Developer
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.

Our hiring philosophy and promise to you

  • Joining Skift will be a transformational move for your career
  • You will do the best work you have ever done while you are at Skift
  • You will be the happiest you have ever been at work while at Skift
  • You will be set for life, your success beyond Skift means everything to us

Press

Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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