Defining the future of

This Is Skift

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Key Travel Sectors We Cover


Online Booking

Travel Tech



Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events


Skift Products


Daily News and Insights

Skift.com is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Trends Reports

Bi-monthly Deep Industry Dives

Skift Trends Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.


Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Selected Clients we Work With

Virgin Atlantic Airways
American Express
US Travel Association

Our Story

Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 30 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.


Skift is an immersive and fun learning environment, everything that comes with a fast growing company. But most of us are family people too, so we know, live and actively work to encourage work life balance. We are building a humane company that wants the best out of people in the hours they give to the company, and build a more balanced life outside of it. Flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Meet The Team

We're a tight-knit group of 30 and counting based in New York City.

Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008. Selected travel pics, on 500px.
Jason Clampet
Co-Founder and Editor in Chief
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Carolyn Kremins
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.
Anthony Derico
VP of Ad Sales
Travel and adventure enthusiast. Likes all things social media and otherwise. Brooklyn resident. Bacon thought leader.
Dani Haigh
Sales Director
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi.
B.S. Cornell/M.A. Georgetown
Daniel Calabrese
Enterprise Sales, Skift Trends Reports
Daniel heads up Skift Trends Reports. He lives in Brooklyn, runs Prospect Park almost-daily and has mastered the art of frying chicken wings at home.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she's gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Katherine Townsend
Branded Content Director
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Branded Content Strategist
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Hayat Mohamed
Branded Content Strategist
Hayat resides in BK. She considers herself a native New Yorker after officially passing the 10-year transplant mark last year. She loves pizza, GoT, riding her bike around Prospect Park, and the rare moments she’s able to to score a seat on the Q train during her morning commute.
Natalie Bonacasa
Director of Marketing
Natalie is a seasoned eCommerce professional with 8+ years of diverse marketing experience in digital strategy, customer acquisition & retention, A/B testing, business development and event marketing.
Brianne Kennedy
Digital Marketing Associate
Born and raised in NJ, Brianne is a marketer obsessed with podcasts, the latest news and her two dogs.
Jeremy Vargas
Account Coordinator
Travel industry connoisseur by day and poetic word smith by night. I'm into digital marketing and social media. Can't beat my love for strategy.
Dennis Schaal
Executive Editor
Skift employee #1, after the founder and co-founder, news editor Dennis Schaal analyzes online travel. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.
Greg Oates
Senior Editor
Greg explores the urban user experience of the future within the context of travel and tourism, revolving around smart city platforms, adaptive reuse, and next gen connectivity.
Hannah Sampson
Associate Editor
Loves books, beaches, ice cream, dogs and wandering. Miami native turned Manhattan dweller. Never leaves home without a notebook and pen. Enjoys having written.
Deanna Ting
Associate Editor
NYC transplant by way of LA who covers hospitality for Skift. Frequent dog nanny. Food lover. Occasional knitter. Jackson Heights, Queens dweller.
Patrick Whyte
UK Editor
Skift’s first hire from outside the U.S. Patrick covers European travel news from London. He loves trawling through company accounts, both types of football and the music of Bruce Springsteen.
Dan Peltier
Reporter, Harlem resident. Native Bostonian. Dan loves running and runs in every new place he visits. He enjoys asking questions and listening to people's stories.
Andrew Sheivachman
Andrew covers government affairs, corporate travel and many other subjects for Skift. He graduated from Northwestern University's Medill School of Journalism in 2010.
Brian Sumers
Brian is the Los Angeles-based airline business reporter for Skift. He loves baseball, travel and the American West.
Sarah Enelow
Editorial Assistant
Raised in Texas, Sarah loves storytelling, reading, traveling, cats, and drag queens, not necessarily in that order.
Luke Bujarski
Research Director
Luke is an experienced analyst and program manager with a diverse 12 year background in consulting, b2b media, and market research. "I'm a problem solver and love breaking down complex trends impacting consumers and businesses."
Dave Montali
Research Analyst
As Skift's Research Analyst, Dave is interested in tech and travel. He's currently based in Berlin, looking to relocate to Mars by 2030. He drinks too many Monster energy drinks and is a wannabe coder.
Ping Chan
Ping is obsessed with her cat. Ping is usually super friendly but every once a while she will be mean to Johnathan.
Mike Linden
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time, he enjoys taking long walks with his Chihuahua.
Rachel Bronstein
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.
Ali McGhee
Office Manager
Ali keeps office atmosphere at the forefront. On her off hours, you can catch her performing comedy, at Smorgasburg or admiring all of New York's finest puppies.


Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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