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Defining the future of

This Is Skift

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Skift deciphers and defines trends for global CEOs and CMOs across travel, dining, and wellness sectors through a combination of news, research, conferences, and marketing services. Our Core Values:

  1. Always come up with new ways & perspectives of looking at the world
  2. Humane, always default to making professional + personal lives of our team better
  3. Diverse, in all its glorious manifestations: we want to look like the world of travelers
  4. Accessible, as a culture to our team and as a brand to outsiders
  5. Always, always doing our own thing, without fear
  6. Fuck it, let’s do it

Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

Our Story

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 54 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.

Our Work

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Skift Manifesto
The Skift Manifesto

Our Products

Daily News and Insights is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Research Reports

Bi-monthly Deep Industry Dives

Skift Research Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.


Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Travel Sectors We Cover


Online Booking

Travel Tech



Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events


Select Clients We Work With

Virgin Atlantic Airways
American Express
US Travel Association
Air Canada
Les Roches
Momondo Group
Trip Advisor
Visit Mexico

Our Culture

MISSION: To build the best boutique media company to work at on the planet.

Skift is an immersive, fun learning environment and everything that comes with a fast growing company. But most of us are family people too and have full lives outside of work, so we know, live and actively encourage more work life balance. We are building a humane company that wants the best out of people in the hours they give to the company. So we enjoy a flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

We live our brand. From the inside out. Skifters reflect the culture and world in which we live. We’re socially conscious, global citizens. We are proud to have a 50/50 gender split and proud that we actively diversify our work environment--race, creed, color, orientation, nationality and lifestyle.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Our Team

We're a tight-knit group of 54 and counting based in New York City.


Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008.
Jason Clampet
Chief Product Officer
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Dennis Schaal
Executive Editor/Founding Editor
Skift employee #1, after the founder and co-founder, Executive Editor/Founding Editor Dennis Schaal helps lead news coverage and analyzes online travel in his reporting. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.
Carolyn Kremins
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.
Tom Lowry
Oversees a newsroom of dogged reporters. Loves kick-ass stories, clever headlines and turning data into art. A Pennsylvania native, he enjoys B&W photography, editorial cartoons and sometimes Philly sports teams. Previously worked at CNBC, BusinessWeek and USA Today.
Haixia Wang
VP of Research
A sociologist/researcher by heart, Haixia loves to dig into the whys and figure out solutions for everything. Previously worked at eMarketer and Gartner. One of Haixia’s favorite things on weekends is city hikes with her family in Manhattan.


Faye Chiu
Managing Editor
Faye Chiu has previously held editorial operations roles at Condé Nast brands Bon Appétit, Epicurious, and Lucky. She earned her bachelors degree in literature from Harvard University. An avid fan of WTA tennis, she resides in Queens, New York, with her husband and cat.
Brian Sumers
Senior Aviation Business Editor
Brian is the Los Angeles-based airline business reporter for Skift. He loves baseball, travel and the American West.
Sean O'Neill
Senior Travel Tech Editor
Sean O’Neill is our first travel tech editor, focusing on business-to-business tech (not consumer tech). He was previously editor-in-chief of Tnooz and an expat in London. He now lives in the Philadelphia area. Please stop him before he begins another home improvement project.
Patrick Whyte
Europe Editor
Skift’s first hire from outside the U.S. Patrick covers European travel news from London. He loves trawling through company accounts, both types of football and the music of Bruce Springsteen.
Raini Hamdi
Skift’s first hire in Asia. Raini covers the whole of Asia from two bases, Singapore and Bangkok. To stay sane, she exercises, but also because she loves to eat and listen to music.
Xinyi Liang-Pholsena
Asia Editor
Skift’s Asia editor Xinyi is a veteran travel business journalist with more than a decade of experience under her belt. A Singaporean native who now calls Bangkok home, she believes that Southeast Asia has more to offer than just sunny beaches, street food or cheap holidays. Follow Xinyi as she covers the most important stories on Asia’s fast-growing tourism sector.
Rosie Spinks
Global Tourism Reporter
Rosie Spinks is Skift's global tourism reporter. Prior to that, she covered travel for Quartz. She grew up in California and now lives in London, where she misses eating tacos and has strong opinions on what makes a good pub.
Madhu Unnikrishnan
Editor, Airline Weekly
Madhu is the San Francisco-based editor of Skift Airline Weekly. He previously covered airlines for Aviation Week & Space Technology and Aviation Daily, and he worked in corporate communications for two airlines. He loves typewriters and fountain pens, bicycles, and running trails.
Jay Shabat
Senior Analyst, Airline Weekly
Jay is an airline analyst with more than 20 years of industry experience. He’s originally from the New York area but now resides in Florida. When he’s not reading, dreaming, thinking or talking about airlines, he likes swimming, baseball and listening to audiobooks.


Seth Borko
Senior Research Analyst
Seth is the kind of person who actually enjoys crunching numbers in Excel. He has experience in financial analysis, corporate strategy, economics, and capital markets. He is passionate about travel and loves how it always provides him with new perspectives. In his free time, Seth likes to obsessively theorize over how Game of Thrones will end.
Wouter Geerts
Senior Research Analyst
London-based Skifter. Research focus in hospitality and tech. Tries to apply his research skills to becoming a craft beer connoisseur but failing miserably.
Meghan Carty
Research Analyst
Meghan is a proud Barnard alumna and Minnesota native. She can often be found wandering the city in search of the best Insta-worthy eats, or on a bench in Central Park with a good book and prime view of the humans and dogs of New York.


Pamela Firestone
VP, Head of Sales
NJ native, NYC careerist, and ongoing relocation fantasist. Enjoys a business challenge and leading teams to success. Prior to Skift worked for legacy brands In Style, WWD, and Departures.
Dani Wagstaff
Director of Emerging Brands
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi. B.S. Cornell/M.A. Georgetown
Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she’s gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Kate Irwin
Commercial Director, Europe + Middle East
London based Skifter. Big fan of travel tech and innovation. Exploring the world one destination at a time with her family in tow.
Amy Cogan
Sales Director
Amy joins Skift as the 50th employee. She has entrepreneurial drive and 10+ years media experience. Favorite travel destination is Capetown (Iceland is a close second). Although Amy grew up in Boston, she thinks NYC is the best city on the planet. Hudson, her pug, thinks so too.
Joey Kukielka
Asia Sales Director
Joey is a British Expat who has been loving the lifestyle (and food!) in Asia for over 13 years now. After spending 9 years in Bangkok, she’s now happily settled in Singapore with her dog and 2 cats!
Bev Bailey
Sales Manager, Europe
London based Skifter with a background in travel, exhibitions and events. Bev loves spending her free time with her young family in the mountains, whether it be enjoying snow sports or summer biking and hiking.
Sean Willey
Subscription Sales Director
A storyteller from Wisconsin, who dreamed of being a New Yorker since his first visit in 1999. Sean finds inspiration from the sights, sounds, and spontaneity of NYC. He's a self-proclaimed professional Instagram photographer and extremely passionate Yankees fan. His favorite vacation was taking the Trans-Siberian Express through China, Mongolia, and Russia.
Anne Duffy
Sales Executive, Skift Research
Anne is a Long Island native, currently calling Manhattan 'home'. She enjoys long romantic walks with her dog, Shelby, and spends most of her free time looking for flights anywhere she'll get a tan.
Lindsay Bashan
Sales Executive, Skift Airline Weekly
Lindsay is an FSU alum with an obsession over dogs and desserts. She is our Account Manager supporting the Sales team, and on most weekends can be found at new restaurants in the city or exploring art exhibits with her friends. She also enjoys going to the beach and watching 90s sitcoms.
Jennifer Kedzierski
Sales Coordinator
Jennifer is Midwest expat with Polish roots currently enjoying what East Village has to offer. As an avid sports fan she is often found shouting at TVs with unwavering, and questionably blinded, support. She’s always been an explorer, recently returning from an around the world trip (go to Budapest!), and has found her home at Skift where she is excited to continue living the Skift brand.


Katherine Townsend
VP, SkiftX
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Director of Creative Strategy, SkiftX
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Lisa Omagari
Editorial Director
Lisa drives operational and creative excellence for SkiftX. She is a media professional with a decade of experience in editorial, branded content, custom publishing and leadership roles. An Aussie living in NY, Lisa enjoys meeting locals and discovering the city’s hidden gems.
Jeremy Kressmann
Research Editor
Jeremy helps oversee editorial and research efforts for Skift's sponsored content partners. This former New Yorker now lives in LA, where he spends most of his free time hiking, camping and enjoying the great outdoors.
Alison McCarthy
Editor, SkiftX
Native New Yorker with time spent in Boston and Los Angeles, Alison comes to Skift with over seven years of experience working in digital media. She loves exploring museums, making Spotify playlists and is always looking for book recommendations.
Paige Lee
Strategist, SkiftX
Born and bred in Singapore, Paige joins Skift with over 10 years of experience in marketing, communications and journalism. In her free time, she is typically found traveling, dreaming or somewhere in between. A durian aficionado as well. Go ask her why. Or if you are up for it, ask to try.
Darren Frei
Editorial Strategist
Darren helps develop strategic ideas for clients across all verticals of the travel industry. A Utah native, with detours in California and North Carolina, he now lives in New York City, where he attempts to tell funny stories on “open mic” nights.
Dawn Rzeznikiewicz
Brand Strategist
New England-native turned New York-lover. Dawn can be found on her yoga mat, happily drinking coffee at a cafe or trying to convince you we should take a trip this weekend. Go Cuse.
Jose Marmolejos
Video Producer
Jose is a video content creator born and based in New York City. Besides developing and creating riveting media, he enjoys live music, biking around the city, and deep dives into the minutiae of random topics.


Rebecca Hochreiter
VP, Marketing
Led marketing/comms for companies spanning travel, ad tech, and even painting. In Skift, she found the unique intersection of media, travel, thought leadership, an inspiring brand and an incredibly creative team. Aside from the (very) occasional yoga class or run - her two amazing kids leave no time for hobbies. She misses hobbies, but not enough to lose any more sleep.
Amy Dame
Marketing Associate, Events
Amy was born and raised in London, UK and has 4 years of experience working in tech marketing and PR. She enjoys everything about marketing from campaigns to events. Besides, work, she enjoys doing yoga, eating all kinds of sweets and is a bit of a book nerd.


Andrea Yang-Yanez
Senior Designer
Born and raised in Taiwan, Andrea recently moved to NYC. She is currently 27 years old, and will be 28 next year, and then next next year she will be 29, and after that she will be 30. She has a cat who’s named after the Modelo beer. Andrea’s favorite thing to do is to annoy her cat everyday.
Joanna Gonzalez
Junior Designer
Joanna was born, raised and still living in Brooklyn, NY. Besides designing, she enjoys movies, taking ridiculously long walks/ hikes, drinking matcha green tea, lighting incense, and letting her dog, Loki, know how cute he is.
Mikhail Vasquez
Mikhail is passionate about all things design. As an NC State University Alumni, he studied abroad in Prague UX Design, Graphic Design, and Furniture History. In his free time, he enjoys revamping furniture, playing racquetball, and watching independent films.


Regina Yuen
Director of Events
A native New Yorker. She talks fast and moves even faster. Her pride and joy is putting on a seamless event. When she's not planning events, you can find her looking for the next destination to explore and RUNNING! Her goal is to eventually run all 6 Abbott World Marathon Majors.
Francesca De Francesco
Events Manager
Born and raised in NYC. Francesca has a passion for the hospitality industry. Conferences and trade shows have been her specialty over the past 4 years. When she needs to unwind, you can find her taking kickboxing classes. She has an obsession with pop culture and has taken every Buzzfeed quiz.
Gianna Greco
Events Manager
New Jersey native and current Brooklyn resident, Gianna comes to Skift with experience in project management, sales, and event production. She can usually be found at brunch, planning her next trip, binge watching Friends, or playing with her dog.
Brian Quinn
Events Editorial Director
Over the last 15 years, Brian has created, curated and produced hundreds of events and experiences across tech, business, media, food, music and design. Originally from upstate New York, he studied jazz performance at The New School in NYC. He lives with his wife and daughter in Brooklyn.


Ernest Capasso
Staff Accountant
Ernest is a George Mason University alumni. Each year during March Madness I hope to see another Final 4 run out of the Mason Patriots. When I'm not watching New York sports teams you can find me with friends or family or at an ice rink/baseball field pretending like I’m still a serious athlete.
Jacqueline Smith
Office Manager
Jacqueline is native Washingtonian who calls New York City her home. An aspiring pastry chef, major foodie and former longtime Wall Streeter that loves dogs and gatherings with her friends. When not working, she loves to read, decorate and play on the beach.


Mike Linden
Engineering Manager
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time he enjoys going for walks with his wife, daughter, and chihuahua.
Rachel Bronstein
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.
Minhee Park
Junior Developer
Minhee was born in Seoul, Korea and raised in Flushing, Queens, NY. She has 4 years of experience in the fashion business but has since left the industry to pursue web development. She is a dog-lover with a cat-son.

Our hiring philosophy and promise to you

  • Joining Skift will be a transformational move for your career
  • You will do the best work you have ever done while you are at Skift
  • You will be the happiest you have ever been at work while at Skift
  • You will be set for life, your success beyond Skift means everything to us


Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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