Skift is about transformation - that shift into the future of travel - and we are the information and intelligence brand at the center of it

This is Skift

Skift (verb) - origin: Nordic languages - meaning: Shift; transformation.

As the daily homepage for the world’s largest industry, we are the leading news source for travel executives. We’ve proven ourselves as the information and intelligence brand at the center of it all, monitoring the ever-evolving transformation into the future of travel.

Every day, our award-winning team of journalists provides pivotal media insights on key travel sectors - with marketers, strategists and technologists top of mind. In doing so, we decipher and define global travel trends through a combination of news, research, conferences, exclusive interviews, strategic sector-focused newsletters, and more.

We are the leading travel news outlet - on a journey to better understand the world’s largest industry.

Our Values

Be Transparent

As global travelers ourselves, we know perspective is everything. In all we do, we strive to maintain a level of transparency only matched by top news sources.

Be Bold

Always, always doing our own thing, without fear. As the cliche goes, taking the road less traveled.

Be The Change

As an organization, we will always work to be part of the solution - not the problem.

Be Human

The travel industry exudes humanism - which is why humane, professional content is a thread that ties together all of our work.

Be Diverse

In all its glorious manifestations: we want to look like the world of travelers, and reflect vast worldly culture in all content.

Skift banners at Skift Forum Europe

Our Impact

Skift reaches a global audience of travel professionals as well as those working in related industries who also rely on our coverage, research, and insights to better understand the business of travel. Whether it's our rapidly insightful Skift Take on the current news or the hundreds of hours that go into a Skift Live event, our travel experts deliver the information our industry finds essential.

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