Defining the future of

This Is Skift

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Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel. We put quality and integrity of our journalism above all else. Our Core Values:

  1. Always come up with new ways & perspectives of looking at the world
  2. Humane, always default to making professional + personal lives of our team better
  3. Diverse, in all its glorious manifestations: we want to look like the world of travelers
  4. Accessible, as a culture to our team and as a brand to outsiders
  5. Always, always doing our own thing, without fear
  6. Fuck it, let’s do it

Skift Means "Shift" Or
"Transformation" In
Nordic Languages.

Our Story

Skift, as a company, is about that transformation -- that shift into the future of travel -- and we are the information and intelligence brand at the center of it.

We launched in August 2012, with the big ambition of becoming the daily homepage of the global travel industry. Our underlying premise was to be fanatically focused on documenting and helping the travel industry understand the changing traveler behavior. From the two founders who launched the company out of their bedrooms to now 44 people on the Skift team in a light-filled New York City office, we have grown into the biggest business intelligence brand in travel.

We raised about $2.5 million from marquee seed investors and venture groups, and three years later we are a multi-product, multi-platform, profitable and fast growing company. Read the 4000-word story about our journey to profitability: How We Got off the Addiction to Venture Capital and Created Our Own Way to Profits.

Our Work

Skift is the largest industry intelligence platform providing MEDIA, INSIGHTS and MARKETING to key sectors of travel.

HERE is what we do: Skift DECIPHERS and DEFINES global travel trends.

HERE is who we do it for: MARKETERS, STRATEGISTS and TECHNOLOGISTS in the global travel industry.

HERE is how we look at the World of Travel: Skift Manifesto On The Future of Travel in 2020, the deck below:

The Skift Manifesto
The Skift Manifesto

Our Products

Daily News and Insights is the daily homepage of the travel industry. Through original reporting and analysis, it’s the leading source of intelligence for the industry. Subscribe to daily newsletter.

Research Reports

Bi-monthly Deep Industry Dives

Skift Research Reports are aimed at the strategists, marketers and technologists in travel, providing the latest intelligence on travel trends.

Skift Global Forum

Thought-leadership Conference

The Global Forum is a creative business forum, with carefully curated topics and speakers to inspire the professionals in travel about the business and creative promise of the sector.


Branded Content Studio

Skift’s in-house content studio redefining the way the travel industry approaches marketing through creative storytelling.

Travel Sectors We Cover


Online Booking

Travel Tech



Ground Transport

Travel Agents &
Tour Operators

Corporate Travel

Meetings & Events


Select Clients We Work With

Virgin Atlantic Airways
American Express
US Travel Association
Air Canada
Les Roches
Momondo Group
Trip Advisor
Visit Mexico

Our Culture

MISSION: To build the best boutique media company to work at on the planet.

Skift is an immersive, fun learning environment and everything that comes with a fast growing company. But most of us are family people too and have full lives outside of work, so we know, live and actively encourage more work life balance. We are building a humane company that wants the best out of people in the hours they give to the company. So we enjoy a flex holiday-policy, flex-work hours if needed, market-friendly benefits, competitive salary, and most of all, learning with the smartest business information team on the planet.

We live our brand. From the inside out. Skifters reflect the culture and world in which we live. We’re socially conscious, global citizens. We are proud to have a 50/50 gender split and proud that we actively diversify our work environment--race, creed, color, orientation, nationality and lifestyle.

Check out this article in Inc about our culture: Living Your Brand: Why Our Company Went To Iceland.

Our Team

We're a tight-knit group of 44 and counting based in New York City.


Rafat Ali
Founder and CEO
Indo-Brit-American. New Yorker. Global Soul. Mostly, my life is about travel, building businesses, media, daddyhood and such. Previously founded paidContent, sold to Guardian in 2008.
Jason Clampet
Co-Founder and GM, Skift Table
Likes editing a bit more than traveling but loves fish tacos from Baja California and Japanese curry in Tokyo more than both of those. Loves building products and telling stories that help people do their jobs a little bit better.
Dennis Schaal
Executive Editor/Founding Editor
Skift employee #1, after the founder and co-founder, Executive Editor/Founding Editor Dennis Schaal helps lead news coverage and analyzes online travel in his reporting. He likes receiving sensitive documents in the mail and breaking news. Dennis has written for many publications, such as USA Today.
Carolyn Kremins
Carolyn has led world-class brands (Conde Nast Traveler, Brides, Epicurious, Elle) and launched start-ups (Maxim, Cookie, The Week) to great success. Her wanderlust has taken her to all seven continents. As President of Skift she has found the perfect home, combining her love for building brands with her twin passions for media and travel. But her shining success, above all else, is her family.
Michael Cunniff
Michael is a 25-year finance executive who hails from NY but now calls California home. Outside of work you can find him spending time with family, travelling, volunteering or sipping a glass of cabernet.


Hannah Sampson
News Editor
Loves books, beaches, ice cream, dogs and wandering. Miami native turned Manhattan dweller. Never leaves home without a notebook and pen. Enjoys having written.
Brian Sumers
Aviation Business Editor
Brian is the Los Angeles-based airline business reporter for Skift. He loves baseball, travel and the American West.
Deanna Ting
Hospitality Editor
NYC transplant by way of LA who covers hospitality for Skift. Frequent dog nanny. Food lover. Occasional knitter. Jackson Heights, Queens dweller.
Sean O'Neill
Travel Tech Editor
Sean O’Neill is our first travel tech editor, focusing on business-to-business tech (not consumer tech). He was previously editor-in-chief of Tnooz and an expat in London. He now lives in the Philadelphia area. Please stop him before he begins another home improvement project.
Kristen Hawley
Senior Editor, Restaurants
Kristen is the San Francisco-based creator of Chefs+Tech, which has found its new home at Skift. She loves solo restaurant dinners and cocktail bars and misses both of these things desperately after the recent birth of her first child.
Patrick Whyte
Europe Editor
Skift’s first hire from outside the U.S. Patrick covers European travel news from London. He loves trawling through company accounts, both types of football and the music of Bruce Springsteen.
Andrew Sheivachman
Business Travel Editor
Andrew covers government affairs, corporate travel and many other subjects for Skift. He graduated from Northwestern University's Medill School of Journalism in 2010.
Dan Peltier
Tourism Reporter
Reporter, Harlem resident. Native Bostonian. Dan loves running and runs in every new place he visits. He enjoys asking questions and listening to people's stories.
Sarah Enelow
Assistant Editor
Raised in Texas, Sarah is a former guidebook writer and Fulbright Scholar. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.


Rebecca Stone
Senior Research Analyst
As part of Skift Research, Rebecca focuses on analyzing companies' strategic positioning and trends impacting the travel and hospitality space. Florida native turned New Yorker, Rebecca enjoys hiking, yoga, theater, avocado toast, and traveling the world.
Seth Borko
Senior Research Analyst
Seth is the kind of person who actually enjoys crunching numbers in Excel. He has experience in financial analysis, corporate strategy, economics, and capital markets. He is passionate about travel and loves how it always provides him with new perspectives. In his free time, Seth likes to obsessively theorize over how Game of Thrones will end.
Daniel Calabrese
Enterprise Sales, Skift Research
Daniel heads up Skift Research Reports. He lives in Brooklyn, runs Prospect Park almost-daily and has mastered the art of frying chicken wings at home.
Anne Duffy
Research Sales Associate
Anne is a Long Island native, currently calling Manhattan 'home'. She enjoys long romantic walks with her dog, Shelby, and spends most of her free time looking for flights anywhere she'll get a tan.
Meghan Carty
Research Associate
Meghan is a proud Barnard alumna and Minnesota native. She can often be found wandering the city in search of the best Insta-worthy eats, or on a bench in Central Park with a good book and prime view of the humans and dogs of New York.


Anthony DeRico
VP of Ad Sales
Travel and adventure enthusiast. Likes all things social media and otherwise. Brooklyn resident. Bacon thought leader.
Lisa Weier Parilla
Director, Business Development
Brand builder, revenue developer and all-around collaborator. Equal parts art aficionado and wilderness lover. Wife and Mother of two. Minnesota native who now calls California home but will never lose the NY state of mind.
Dani Haigh
Sales Director
Originally from Massachusetts, Dani currently resides in the Upper East Side. When not searching for the best bowl of ramen, you can find her cheering on the Pats, planning her next trip around the world, or trying (unsuccessfully) to be a yogi. B.S. Cornell/M.A. Georgetown
Deborah Knudsen
Executive Director, Sales
First and foremost, Deb is having the time of her life watching and learning about the world through the eyes of her amazing 11-year-old twin boys. Deb went to college to be a teacher but has spent most of her career in the media world and feels like she’s gone full circle by coming to Skift. A Jersey girl at heart, she lives with her boys and husband/best friend in Montclair, New Jersey.
Kate Irwin
Sales Director, Europe
London based Skifter. Big fan of travel tech and innovation. Exploring the world one destination at a time with her family in tow.
Jeremy Vargas
Sales Manager
Travel industry connoisseur by day and poetic word smith by night. I'm into digital marketing and social media. Can't beat my love for strategy.
Lindsay Bashan
Account Manager
Lindsay is an FSU alum with an obsession over dogs and desserts. She is our Account Manager supporting the Sales team, and on most weekends can be found at new restaurants in the city or exploring art exhibits with her friends. She also enjoys going to the beach and watching 90s sitcoms.


Greg Oates
Executive Editor, SkiftX
Greg explores the urban user experience of the future within the context of travel and tourism, revolving around smart city platforms, adaptive reuse, and next gen connectivity.
Katherine Townsend
Branded Content Director
Miami native living in Brooklyn, Kat is a cycling enthusiast, cat palace architect, and pizza aficionado. Buy me a puppy.
Matt Heidkamp
Director of Creative Strategy, SkiftX
Matt helps Skift's sponsors tell their stories in smart, creative ways. He lives in NJ and has a secret, music-producing alter ego.
Jeremy Kressman
Research Editor
Jeremy helps oversee editorial and research efforts for Skift's sponsored content partners. This former New Yorker now lives in LA, where he spends most of his free time hiking, camping and enjoying the great outdoors.
Alison McCarthy
Branded Content Associate
Native New Yorker with time spent in Boston and Los Angeles, Alison comes to Skift with over seven years of experience working in digital media. She loves exploring museums, making Spotify playlists and is always looking for book recommendations.
Dawn Rzeznikiewicz
SkiftX Campaign Manager
New England-native turned New York-lover. Dawn can be found on her yoga mat, happily drinking coffee at a cafe or trying to convince you we should take a trip this weekend. Go Cuse.


Natalie Bonacasa
Senior Director of Marketing
Natalie is a seasoned eCommerce professional with 8+ years of diverse marketing experience in digital strategy, customer acquisition & retention, A/B testing, business development and event marketing.
Caitland Conley
Digital Marketing Manager, Subscription Services
Born and raised in the Sunshine State, Caitland is a digital marketer and recent NYC transplant by way of North Florida’s capital city, Tallahassee. She loves running, black coffee, and any opportunity to see live jazz or soul music.
Ping Chan
Senior Designer
Ping loves cats, beautiful layout design, and mean jokes. Her roommate is a handsome cat named Tut. Ping's resolution this year is to stop browsing Instagram before bed. During the summer, her favorite thing to do is exploring new cafes and going to museums. In winter, she likes to stay home and waste time on the computer.
Andrea Yang-Yanez
Junior Designer
Born and raised in Taiwan, Andrea recently moved to NYC. She is currently 27 years old, and will be 28 next year, and then next next year she will be 29, and after that she will be 30. She has a cat who’s named after the Modelo beer. Andrea’s favorite thing to do is to annoy her cat everyday.

Business Development

Syia Lewis-Doryumu
Director, Strategic Operations
Full time mother of gorgeous daughters, wife, sister, friend and mentor. Lover of history, family, funny people, red wine and dresses made with pockets. Obstacle conqueror. Goal achiever. Never-gives-upper and resolute 5'1" business development aficionado with over 11 years success driving brands.


Melissa Jimenez
Conference & Events Planner
Native New Yorker and Fordham alum with a passion for creating memorable experiences. When I’m not checking restaurants off of my Yelp bucket list (from Little Italy in The Bronx all the way to Borough Market), you can find me trying to learn the newest dance craze.
Elizabeth Osder
Events Editorial Director
Elizabeth has helped shape Skift Forum from its start. A storyteller, notorious task master, seasoned journalist, educator and ever curious traveller, she keeps Skift’s conferences at the forefront of innovative thinking. Most of her limited spare time is usurped by two demanding Border Terriers.
Joanne Laipson
Events Editorial Producer
Joanne is a New England transplant now happily living without snow in Los Angeles. With 25+ years of experience in all aspects of human resources and operations, she shows Forum speakers the full Skift hospitality. She gardens in her yard, hoping something exciting will be ripe to bring in to the Skift offices.
Ernest Capasso
Staff Accountant
Ernest is a George Mason University alumni. Each year during March Madness I hope to see another Final 4 run out of the Mason Patriots. When I'm not watching New York sports teams you can find me with friends or family or at an ice rink/baseball field pretending like I’m still a serious athlete.
Ali McGhee
Office Manager
Ali keeps office atmosphere at the forefront. On her off hours, you can catch her performing comedy, at Smorgasburg or admiring all of New York's finest puppies.


Mike Linden
A Minneapolis native, Mike is a front-end developer and a professional guitarist with a degree from Berklee College of Music. In his free time he enjoys going for walks with his wife, daughter, and chihuahua.
Rachel Bronstein
Rachel hails from Boston but calls herself a New Yorker. When not doing back-end development, she sings jazz and gospel music, scouts gluten-free eats, adds to her formidable collection of lipsticks, and pets as many dogs as possible.

Our hiring philosophy and promise to you

  • Joining Skift will be a transformational move for your career
  • You will do the best work you have ever done while you are at Skift
  • You will be the happiest you have ever been at work while at Skift
  • You will be set for life, your success beyond Skift means everything to us


Skift has quickly become the default source of expertise in the larger media world. We talk about travel in a human jargon-free, user experience-friendly language, and that is why news outlets like CNN, CNBC, New York Times, Buzzfeed, Yahoo News, BusinessWeek, Fortune, Forbes, Quartz, NBC News, Today Show and many others rely on us to help them decipher the future of travel.

Also, Skift as a business and startup success story has been written up in publications like Digiday, AdAge, Politico, TechCrunch, Recode and many others over the years.

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