Articles tagged “kayak”

Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants

Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants

Dennis Schaal, Skift

The Priceline Group has been looking at adding flights to its largest site, Booking.com, for years, but has hesitated for fear of detracting from its core hotels product. But in this case, taking a "stronger together" approach and leveraging the group's other in-house brands could ultimately pay off.

2 days ago

New Kayak Ad Campaign Wants to Bring Europeans Forward, Not Backwards

New Kayak Ad Campaign Wants to Bring Europeans Forward, Not Backwards

Patrick Whyte, Skift

Kayak's new ad blitz isn't the world's most political ad campaign but it is still good to see a company unafraid of standing up for what it believes in.

4 weeks ago

5 Takeaways on the Future of Travel Search and Booking

5 Takeaways on the Future of Travel Search and Booking

Sarah Enelow, Skift

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

4 weeks ago

Momondo Group Is Still Spending Big to Fund Expansion

Momondo Group Is Still Spending Big to Fund Expansion

Patrick Whyte, Skift

The Momondo Group knows it has to spend big to catch up with the competition. Its growth caught the attention of the Priceline Group, which will be hoping the acquisition, if approved by regulators, will help boost its European metasearch operation.

2 months ago

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Jason Clampet, Skift

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

2 months ago

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Can a TripAdvisor TV Campaign Be a Game-Changer? Two Views

Dennis Schaal, Skift

It's all but certain that TripAdvisor is going to get back on TV in some form in 2017. It really needs to unless the company wants to push the launch into next year pending product changes and improvements. Past TV campaigns haven't moved the needle. The decision-making this time is all-important.

2 months ago

How Momondo Outcompeting Kayak in Europe Led to Its Acquisition

How Momondo Outcompeting Kayak in Europe Led to Its Acquisition

Andrew Sheivachman, Skift

Momondo Group thinks the key to differentiation in metasearch is to create an emotional connection with the customer. Price-focused Kayak wants to learn a thing or two.

3 months ago

Kayak Tries a Fresh Way to Display Basic Economy Fares in Metasearch

Kayak Tries a Fresh Way to Display Basic Economy Fares in Metasearch

Sean O'Neill, Skift

We'll need time to see if Kayak's new drop-down boxes for comparing basic versus full-service tickets do the trick for consumers, who may still be confused, and for airlines, which may want tighter control over retailing.

3 months ago

Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago

Dennis Schaal, Skift

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

3 months ago

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Skift Forum Europe: Kayak CEO on Rivals, Leadership and Strategy

Dennis Schaal, Skift

Hafner once called metasearch a lousy business with slim margins. What's clear is some of the same dynamics making life difficult for TripAdvisor, including Google Hotel Ads and Trivago's substantial marketing spend, are also proving challenging for Kayak.

4 months ago

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did

Priceline Says It Won’t Get Bogged Down by Acquisitions, Like Expedia Did

Dennis Schaal, Skift

The Priceline Group will consider various strategies to further its priority of increasing its lodging supply. The reason? The more choice, the better the conversion rates of lookers into bookers. When people tell you Airbnb won't ever get into selling hotel rooms, then consider the lessons Priceline has learned about adding rooms.

4 months ago

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Gerrit De Vynck, Bloomberg

Trivago's "irritating" onslaught of advertising has helped it to rely less on paid search than many of its competitors.

4 months ago