Articles tagged “kayak”

Kayak’s Search App Will Soon Let Users Check in to Select Rentals and Hotels

Kayak’s Search App Will Soon Let Users Check in to Select Rentals and Hotels

Sean O'Neill, Skift

Kayak is making a landmark departure from its current strategy. It will add a tool to its mobile app to let users who book select short-term rentals and boutique hotels through it check in and check out via its app. That moves the travel metasearch player beyond merely listing accommodations to actually providing extra services for guests at partner properties.

2 months ago

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Dennis Schaal, Skift

Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting the three companies' ties to advantage Booking.com in a way that might be a tad confusing to travel industry executives or NYU Hospitality students, but consumers could care less.

2 months ago

Kayak Is Rolling Out a New Platform for Business Travelers

Kayak Is Rolling Out a New Platform for Business Travelers

Isaac Carey, Skift

Customer service is a key aspect of business travel. Kayak doesn't do customer service so that may not go over well. That being said, the company's massive inventory and simple user interface may help it gain traction with small businesses.

3 months ago

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

Dennis Schaal, Skift

When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo's core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and this type of dynamic can go a long way toward creating a relationship between consumers and brands.

7 months ago

Booking Management Shakeup Leaves Gillian Tans Out as CEO of Flagship Unit

Booking Management Shakeup Leaves Gillian Tans Out as CEO of Flagship Unit

Dennis Schaal, Skift

There's little doubt that Tans' abrupt departure, without any transition time, points to conflicts within Booking Holdings over the company's strategic direction.

7 months ago

Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Sean O'Neill, Skift

As Booking Holdings brands try to cross-sell their customers on more products, such as attractions, restaurants, and ground transportation, more companywide collaboration may be inevitable. No brand mergers are in the offing, but signs point toward more coordination.

9 months ago

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Kayak Fires More Than 50 As It Eliminates Brand Marketing in London and Berlin

Dennis Schaal, Skift

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

11 months ago

Uplift Raises $123 Million to Broaden Its Travel Loan Services

Uplift Raises $123 Million to Broaden Its Travel Loan Services

Sean O'Neill, Skift

The old idea of payments in monthly installments is seeing new life in the U.S. online travel sector. Uplift is one of the leading tech vendors powering loans to travelers for buying from airlines such as Spirit and search sites like Kayak. Expect a lot of marketing around this in 2019.

1 year ago

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Dennis Schaal, Skift

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.

1 year ago

Popular Travel Apps Shared Detailed User Information With Facebook

Popular Travel Apps Shared Detailed User Information With Facebook

Dennis Schaal, Skift

What's clear from the report is that Facebook and some travel apps are sharing way more personal information than they had admitted to. The backlash will undoubtedly pick up steam, although Facebook seems to have largely escaped condemnation from this latest disclosure.

1 year ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

1 year ago

Booking Holdings Tweaks Momondo’s Marketing Strategy

Booking Holdings Tweaks Momondo’s Marketing Strategy

Patrick Whyte, Skift

Well, well, well ... if Booking Holdings is cutting brand marketing spending, what does it mean for the Momondo name going forward?

1 year ago