Articles tagged “trivago”

Online Travel

Trivago Brings the IPO Band Back Together Again

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

Trivago Brings the IPO Band Back Together Again

Online Travel

How Travel Metasearch Lost Its Mojo

Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.

How Travel Metasearch Lost Its Mojo

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Announcements

India’s Boom, Big Banks, and AI: How Our 2023 Megatrends Are Playing Out

From travel marketing's AI-infused reboot to blended travel's entrenchment and the rise of Indian travelers as a force, Skift's 2023 Travel Megatrends are holding up nicely. That's a teaser for Megatrends 2024-style.

India’s Boom, Big Banks, and AI: How Our 2023 Megatrends Are Playing Out

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

Online Travel

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Online Travel

Get Ready for Trivago’s Advertising Reboot

Today's edition of Skift's daily podcast looks closer at Trivago's ad woes, Capital One's new lounge, and Mastercard's India travel forecast.

Get Ready for Trivago’s Advertising Reboot

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Trivago’s Hail Mary: Go Big Again in TV Advertising

Tourism

Force Workers Back to Office to Help Tourism, Say U.S. Tourism Boards

Today's edition of Skift's daily podcast looks closer at remote work and tourism, the return of Trivago Guy, and the FAA reauthorization.

Force Workers Back to Office to Help Tourism, Say U.S. Tourism Boards