Articles tagged “trivago”

Trivago Concedes It Overspent on Advertising and Lowers Forecasts

Trivago Concedes It Overspent on Advertising and Lowers Forecasts

Sean O'Neill, Skift

Trivago says this was just a hiccup. But they’re vague about why they were surprised and what precisely happened. We suspect a Priceline sucker punch.

2 weeks ago

Expedia IPO and Spin-Off History Sets Up Uber for a Deal-Making Era

Expedia IPO and Spin-Off History Sets Up Uber for a Deal-Making Era

Andrew Sheivachman, Skift

Khosrowshahi's financial acumen will be crucial to Uber's turnaround, especially after just giving Uber an 18- to 26-month window to go public. The first step is to find a way to become profitable.

2 weeks ago

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Trivago Urges Independent Hotels to Get More Involved in Digital Marketing

Sean O'Neill, Skift

Public companies rarely take on projects where the benefits may not appear for years to come. So kudos to Trivago for risking that with its marketing tools for hotels. That said, the effort is still a risk.

1 month ago

Travel This Week — What To Expect: Expedia-Hyatt Showdown Looms But a Deal Is Likely

Travel This Week — What To Expect: Expedia-Hyatt Showdown Looms But a Deal Is Likely

Dennis Schaal, Skift

We are not expecting Armageddon as the Expedia-Hyatt talks come down to the wire. Hyatt wants a fair deal, and Expedia stands to gain if it can retain the broadest depth of hotel content possible. The devil will be in the details but we expect champagne glasses to be raised this week.

2 months ago

Trivago Joins Rivals in Offering Hotels a Rate-Shopping Tool

Trivago Joins Rivals in Offering Hotels a Rate-Shopping Tool

Sean O'Neill, Skift

Trivago is bold to take on the giants Booking.com and Expedia Inc. by debuting hotel data services, too. But its rate-shopping tool is better designed and possibly more powerful than what its rivals offer. Game on.

2 months ago

Travel This Week — What To Expect

Travel This Week — What To Expect

Dennis Schaal, Skift

Both the Global Business Travel Association Convention 2017 and United's second quarter earnings this week should give us a better handle on how corporate travel demand is faring in the Age of Trump and political uncertainties around the globe.

2 months ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

3 months ago

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Luke Bujarski, Skift

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

3 months ago

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Dennis Schaal, Skift

Trivago is about 12 years old but has the attitude of a startup because the company's managing directors believe this is still the beginning of the beginning of Trivago's growth. Reduce advertising to focus on profitability? Forget about it — there are too many markets to conquer.

3 months ago

Don’t Look for Trivago to Jump on the Metasearch Buying Spree

Don’t Look for Trivago to Jump on the Metasearch Buying Spree

Dennis Schaal, Skift

Trivago is hotel-only and is focused on growing its own brand without the headaches of trying to figure out what to do with an additional brand. Trivago isn't talking about it, but would gladly leave it to Kayak to try to determine what to do with multiple brands such as Momondo and Cheapflights.

4 months ago

5 Takeaways on the Future of Travel Search and Booking

5 Takeaways on the Future of Travel Search and Booking

Sarah Enelow, Skift

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

4 months ago

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Dennis Schaal, Skift

Whether to feature a Trivago Guy or Trivago Woman, or both, on TV commercials is a serious strategy and business question for the hotel-search site. For now, it is opting for two actors in the U.S., as it has done elsewhere, for targeting and other purposes.

4 months ago