Articles tagged “trivago”

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

1 month ago

Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

Vacation rentals and guest-booking fees aren't particularly sexy or headline-grabbing but 11-year-old HomeAway could have a far-reaching impact on parent Expedia's profit numbers. Trivago is a very nice plaything, too.

1 month ago

Expedia Picks 6 Banks for Trivago’s Impending IPO

Judging by the smallish (OK, not) banks already lined up, Expedia's hoped-for Trivago IPO clearly has momentum. Whether the companies can make the IPO happen before the end of 2016, which was the announced goal, remains to be seen and will depend on market conditions.

1 month ago

The Future of Travel Metasearch — Digital Marketing News This Week

With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel.

2 months ago

Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks

Trivago would likely be a hot IPO given its hyper growth and the potential further expansion of online travel around the world. However, investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach.

2 months ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

2 months ago

Expedia Hopes for Trivago IPO Before the End of 2016

An IPO for Trivago has been a hoped-for option for Expedia since it acquired the company in 2012. Trivago has been a growth juggernaut and now its investors hope to cash in and to spur increased growth.

3 months ago

Marriott and Trivago Sign on to New Ad Product for Facebook and Instagram

Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.

6 months ago

Top-Spending Travel Brands for U.S. TV Advertising So Far This Year

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

6 months ago

Trivago’s TV Advertising Secrets Go Way Beyond A Scruffy-Looking Actor

Trivago's TV ads are a key element of its growth and success; other travel companies should view them as a case study in taking the digitally oriented test and learn manta into offline advertising.

7 months ago

The Top 10 Room Booking Sites in the U.S., UK and India for February 2016

We're surprised that U.S. hotel chains did not have a stronger global showing, but we're not surprised by Trivago and Airbnb's strength.

8 months ago

Trivago Acquisition of Hotel-Tech Startup Highlights Evolution of Booking Sites

Imagine if Expedia and Priceline saw selling flights as an increasingly important part of their business and started offering airline IT solutions. That's what they and Trivago are essentially doing on the hotel side of the ledger, embedding themselves as hotel-technology providers. Now it has become a downright trend.

8 months ago