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Articles tagged “trivago”

Inside Story of How Trivago Built a Brand One Country at a Time

Inside Story of How Trivago Built a Brand One Country at a Time

Dennis Schaal, Skift

There's little question that Trivago is going to get very big in coming years. Whether it can turn on a profitability gene, and whether its stock price tanks or zooms after it goes public, will be up to the market to decide.

2 days ago

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Dave Montali, Skift

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

2 days ago

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Dennis Schaal, Skift

When you think of all the online travel companies constrained by a lack of marketing resources wipe Trivago out of your mind. The Germany-based hotel metasearch site spends a whopping 88 percent of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. The metasearch rich are getting richer.

3 days ago

Trivago Files for an Initial Public Offering in the U.S.

Trivago Files for an Initial Public Offering in the U.S.

Andrew Sheivachman, Skift

The IPO that we all knew was coming is finally here.

3 weeks ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

4 weeks ago

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Facebook Has a New Ad Product Tailor-Made for Travel Brands

Dan Peltier, Skift

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

2 months ago

Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

Trivago IPO Gets the Attention But HomeAway Could Be a Bigger Expedia Profit Generator

Dennis Schaal, Skift

Vacation rentals and guest-booking fees aren't particularly sexy or headline-grabbing but 11-year-old HomeAway could have a far-reaching impact on parent Expedia's profit numbers. Trivago is a very nice plaything, too.

3 months ago

Expedia Picks 6 Banks for Trivago’s Impending IPO

Expedia Picks 6 Banks for Trivago’s Impending IPO

Arno Schuetze, Reuters

Judging by the smallish (OK, not) banks already lined up, Expedia's hoped-for Trivago IPO clearly has momentum. Whether the companies can make the IPO happen before the end of 2016, which was the announced goal, remains to be seen and will depend on market conditions.

3 months ago

The Future of Travel Metasearch — Digital Marketing News This Week

The Future of Travel Metasearch — Digital Marketing News This Week

Jeremy Kressman, Skift

With the threat of direct booking, the constant spending by traditional online travel agencies, and the move to mobile, metasearch has been forced to rethink its role in the booking funnel.

3 months ago

Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks

Trivago IPO Could Reach $1 Billion as Expedia Begins Selecting Banks

Dennis Schaal, Skift

Trivago would likely be a hot IPO given its hyper growth and the potential further expansion of online travel around the world. However, investors will question whether the huge amount of money Trivago pours into sales and marketing is an overreach.

3 months ago

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

IPO-Bound Trivago Is Growing Fast Because of Its Massive Marketing Spend

Dennis Schaal, Skift

If Expedia is successful in turning its Trivago hotel-metasearch unit into a public company in 2016, it would be the second time Expedia has monetized an asset in such a way in five years. Expedia shareholders made a ton of money when Expedia spun out TripAdvisor in 2011.

4 months ago

Expedia Hopes for Trivago IPO Before the End of 2016

Expedia Hopes for Trivago IPO Before the End of 2016

Dennis Schaal, Skift

An IPO for Trivago has been a hoped-for option for Expedia since it acquired the company in 2012. Trivago has been a growth juggernaut and now its investors hope to cash in and to spur increased growth.

4 months ago