Articles tagged “trivago”

Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago

Dennis Schaal, Skift

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

24 hours ago

Trivago Thinks It Knows How to Outwit Google

Trivago Thinks It Knows How to Outwit Google

Sean O'Neill, Skift

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

4 weeks ago

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Sean O'Neill, Skift

How do you stay efficient and maintain core values when your company scales from 700 to 1,100 employees within a year? You get rid of most job titles and fly everyone to Ibiza for the weekend, says Trivago's managing director Johannes Thomas.

4 weeks ago

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Sean O'Neill, Skift

Your eyes weren't fooling you. Late last year, Trivago really did spend more on its TV ads than ever before in many markets. In its first financial report as a public company, the price-comparison company says the ads are working.

1 month ago

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Gerrit De Vynck, Bloomberg

Trivago's "irritating" onslaught of advertising has helped it to rely less on paid search than many of its competitors.

1 month ago

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search

Dennis Schaal, Skift

Rectifying the difficulties in shopping for hotels online is a tremendously complex problem given travelers' fickle nature -- a business trip today, a romantic escapade tomorrow -- and varying quality levels from property to property even within a given brand. Trivago at least recognizes what one of the main problems is in matching a traveler's hotel preferences with the right hotel and hopes to address it with a heftier bank account after conducting its IPO.

3 months ago

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Dennis Schaal, Skift

Overall, the initial day of trading amounted to a modest success for Trivago. Its founders made a bundle, it generated a couple of hundred million dollars for expansion, and its valuation crossed the $4 billion threshold -- even though it had hoped for much more and was undoubtably disappointed about the manner in which it debuted. This is a long game; verdicts now are meaningless.

3 months ago

Trivago IPO Raises Much Less Than Expected

Trivago IPO Raises Much Less Than Expected

Lauren Hirsch, Reuters

Trivago's IPO priced lower than its hoped-for range because investors weren't happy with its high advertising spend and low profitability. But it's not all Trivago's fault: It hasn't been a great year for tech IPOs, either.

3 months ago

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Alex Barinka and Gerrit De Vynck, Bloomberg

The Trump bump could help Trivago's IPO prospects although tech stock IPOs haven't done particularly well this year. You'd think that Trivago and Expedia are going to make this IPO happen although they might not get a rousing pricing sendoff.

3 months ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

3 months ago

Inside Story of How Trivago Built a Brand One Country at a Time

Inside Story of How Trivago Built a Brand One Country at a Time

Dennis Schaal, Skift

There's little question that Trivago is going to get very big in coming years. Whether it can turn on a profitability gene, and whether its stock price tanks or zooms after it goes public, will be up to the market to decide.

4 months ago

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Dave Montali, Skift

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

4 months ago