Articles tagged “trivago”

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Allan Leibowitz , Skift

Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions. This comes as Australians are being whipped up to boycott foreign-owned hotel aggregators that are accused of ripping off local hotel owners and operators.

2 months ago

Ad Spending Cuts Help Trivago Return to Profitability

Ad Spending Cuts Help Trivago Return to Profitability

Sean O'Neill, Skift

Shares in the hotel search company rose the most in two years on news that a cut in ad spending had pushed the Expedia-controlled company into the black. But the company, which once enjoyed meteoric growth, seems unlikely to return to turbo-charged revenue gains anytime soon.

3 months ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

3 months ago

Is the Metasearch Model in Big Trouble?

Is the Metasearch Model in Big Trouble?

Dennis Schaal, Skift

Much of the metasearch business is beyond the control of the metasearch companies themselves because their largest advertisers can switch things up five minutes ago. Just ask Trivago, and to a lesser extent, TripAdvisor. The best they can hope to do is to diversify their advertiser base and to keep plugging away.

5 months ago

6 Lessons for Travel on the Long-Haul Business Payoff

6 Lessons for Travel on the Long-Haul Business Payoff

Noah Davis

This must-read introduction is the first excerpt from Skift's recent digital book For the Long Haul, in celebration of our sixth anniversary.

5 months ago

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

6 months ago

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Dennis Schaal, Skift

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

6 months ago

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Trivago Lays Off Staff in Strategy Shift to Emphasize Profitability Over Growth

Dennis Schaal, Skift

A lot of Trivago's problems, including an advertising diss from Booking Holdings, are beyond the company's control so it is doing what it can, namely reducing advertising spend and headcount in an attempt to get into the black. Speaking of Booking Holdings, Trivago may need a dot-com-like Priceline comeback to right the ship.

6 months ago

Trivago Spins Alternative Accommodations as Its Ace in the Hole

Trivago Spins Alternative Accommodations as Its Ace in the Hole

Dennis Schaal, Skift

In some ways, Trivago and TripAdvisor find themselves in similar situations, although TripAdvisor has more upside because of its global brand awareness and the breadth of its offerings. But both need time to play the long game. In Trivago's case, it is now seeing alternative accommodations as a potential life line.

8 months ago

Trivago Suffers Another Loss and Lowers Its Forecast for Next Quarter

Trivago Suffers Another Loss and Lowers Its Forecast for Next Quarter

Sean O'Neill, Skift

Everyone blames Booking.com for Trivago's woes. But we're reserving judgment on the hotel search company's worse-than-expected second-quarter forecasts until we can hear from its other largest advertiser, Expedia Group, which holds its own first-quarter earnings call soon.

9 months ago

Booking Holdings CEO: We’re on the Road Toward Going Full-Service

Booking Holdings CEO: We’re on the Road Toward Going Full-Service

Dennis Schaal, Skift

Evolve or be crushed. That's CEO Glenn Fogel's philosophy about business in general and Booking Holdings in particular. But the move toward becoming more of a full-service online travel agency comes with the risk of losing focus on accommodations. No one ever said all this online travel agency stuff is easy.

9 months ago

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Trivago Wants to Do More Google Advertising Now That a Ban Is Lifted

Dennis Schaal , Skift

Trivago views Google Hotels as a separate channel from Google AdWords, and it is testing participation now that sites such as its own are no longer banned. Then comes the question of how profitable using Google Hotels would be, and whether Trivago wants to spend a lot of money in a competitive product.

10 months ago