Articles tagged “trivago”

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Dennis Schaal, Skift

Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it's not only enough to make your head spin, but it's ominous from a competitive standpoint, as well.

3 weeks ago

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

Dennis Schaal, Skift

The fact that Booking Holdings and Expedia Group are leaning away from TripAdvisor is a wake-up call for many metasearch sites. However, travelers still love to use the damn things for comparison shopping, so there's that.

3 months ago

Expedia Struggles to Move Beyond Its U.S. Dependence

Expedia Struggles to Move Beyond Its U.S. Dependence

Sean O'Neill, Skift

Expedia Group wants to become less U.S.-centric, but change is coming slowly. Trivago's troubles are partly to blame.

4 months ago

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Sean O'Neill, Skift

Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!

4 months ago

Expedia and Booking Agree to Changes on Search After UK Investigation

Expedia and Booking Agree to Changes on Search After UK Investigation

Patrick Whyte, Skift

Understandably, Expedia and Booking are both trying to spin this in their favor as much as possible but it seems like a big win for the UK's competition regulator. We'll have to keep an eye on how much it really changes things and whether other countries follow up.

4 months ago

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Allan Leibowitz , Skift

Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions. This comes as Australians are being whipped up to boycott foreign-owned hotel aggregators that are accused of ripping off local hotel owners and operators.

6 months ago

Ad Spending Cuts Help Trivago Return to Profitability

Ad Spending Cuts Help Trivago Return to Profitability

Sean O'Neill, Skift

Shares in the hotel search company rose the most in two years on news that a cut in ad spending had pushed the Expedia-controlled company into the black. But the company, which once enjoyed meteoric growth, seems unlikely to return to turbo-charged revenue gains anytime soon.

7 months ago

TripAdvisor Plays Meta on Meta Marketing Game With Google

TripAdvisor Plays Meta on Meta Marketing Game With Google

Dennis Schaal, Skift

TripAdvisor still isn't crazy about Google emphasizing its own travel businesses ahead of those of competitors. Still, in the wacky world of online travel marketing, metas will advertise in other metas when the financials work in their favor. User experience? It isn't always the best.

7 months ago

Is the Metasearch Model in Big Trouble?

Is the Metasearch Model in Big Trouble?

Dennis Schaal, Skift

Much of the metasearch business is beyond the control of the metasearch companies themselves because their largest advertisers can switch things up five minutes ago. Just ask Trivago, and to a lesser extent, TripAdvisor. The best they can hope to do is to diversify their advertiser base and to keep plugging away.

10 months ago

6 Lessons for Travel on the Long-Haul Business Payoff

6 Lessons for Travel on the Long-Haul Business Payoff

Noah Davis

This must-read introduction is the first excerpt from Skift's recent digital book For the Long Haul, in celebration of our sixth anniversary.

10 months ago

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking Slash U.S. TV Ad Spending

Dennis Schaal, Skift

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

10 months ago

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Expedia Marketing Spend Levels May Reflect a Changing Advertising Environment

Dennis Schaal, Skift

Has the worm turned? Have Expedia and Booking.com found a way to trim the growth of their bloated advertising spend? That would not be great news for some advertising platforms, and would be a significant change in the way the largest players conduct their marketing operations.

10 months ago