Articles tagged “trivago”

Travel This Week — What To Expect

Travel This Week — What To Expect

Dennis Schaal, Skift

Both the Global Business Travel Association Convention 2017 and United's second quarter earnings this week should give us a better handle on how corporate travel demand is faring in the Age of Trump and political uncertainties around the globe.

5 days ago

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Trivago Is Spending Three Times More Than TripAdvisor on U.S. TV Ads

Dennis Schaal, Skift

Will TripAdvisor be able to break through as it starts its TV campaigns around the world? Trivago has a big advantage. At this juncture in its life, Trivago is focused on gaining share while profit concerns take a back seat.

2 weeks ago

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Luke Bujarski, Skift

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

1 month ago

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Interview: Trivago Will Focus on Growth Over Profitability for Years to Come, CFO Says

Dennis Schaal, Skift

Trivago is about 12 years old but has the attitude of a startup because the company's managing directors believe this is still the beginning of the beginning of Trivago's growth. Reduce advertising to focus on profitability? Forget about it — there are too many markets to conquer.

1 month ago

Don’t Look for Trivago to Jump on the Metasearch Buying Spree

Don’t Look for Trivago to Jump on the Metasearch Buying Spree

Dennis Schaal, Skift

Trivago is hotel-only and is focused on growing its own brand without the headaches of trying to figure out what to do with an additional brand. Trivago isn't talking about it, but would gladly leave it to Kayak to try to determine what to do with multiple brands such as Momondo and Cheapflights.

2 months ago

5 Takeaways on the Future of Travel Search and Booking

5 Takeaways on the Future of Travel Search and Booking

Sarah Enelow, Skift

If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there.

2 months ago

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Dennis Schaal, Skift

Whether to feature a Trivago Guy or Trivago Woman, or both, on TV commercials is a serious strategy and business question for the hotel-search site. For now, it is opting for two actors in the U.S., as it has done elsewhere, for targeting and other purposes.

2 months ago

Trivago Turns a Profit and Excites Some Investors Despite Its Risky Math

Trivago Turns a Profit and Excites Some Investors Despite Its Risky Math

Sean O'Neill, Skift

The German hotel search site predicts that its revenue will grow by 50 percent this year. It will also spend about 85 percent of that revenue on marketing. That's a path to either dominance — or disaster.

2 months ago

Expedia CEO: Our 2 ‘Supercharger’ Brands Are Leading the Way

Expedia CEO: Our 2 ‘Supercharger’ Brands Are Leading the Way

Dennis Schaal, Skift

When it comes to growing brands -- or at least buying companies with capable management teams -- Expedia knows what it's doing. You can count on Trivago and HomeAway both becoming more formidable than they are today.

3 months ago

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Dennis Schaal, Skift

Expedia isn't overlooking its core online travel agency brands such as Expedia.com and Hotels.com, but Trivago and HomeAway are clearly rising stars. Trivago hardly ever saw a TV commercial it didn't like but increased profits in Q1, and HomeAway is in the midst of a multi-year digital-booking transition.

3 months ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

3 months ago

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Jason Clampet, Skift

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

3 months ago