Articles tagged “trivago”

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Trivago Says It Needs to Be the Star of Its Advertising, Not Some Guy

Dennis Schaal, Skift

Whether to feature a Trivago Guy or Trivago Woman, or both, on TV commercials is a serious strategy and business question for the hotel-search site. For now, it is opting for two actors in the U.S., as it has done elsewhere, for targeting and other purposes.

1 week ago

Trivago Turns a Profit and Excites Some Investors Despite Its Risky Math

Trivago Turns a Profit and Excites Some Investors Despite Its Risky Math

Sean O'Neill, Skift

The German hotel search site predicts that its revenue will grow by 50 percent this year. It will also spend about 85 percent of that revenue on marketing. That's a path to either dominance — or disaster.

1 week ago

Expedia CEO: Our 2 ‘Supercharger’ Brands Are Leading the Way

Expedia CEO: Our 2 ‘Supercharger’ Brands Are Leading the Way

Dennis Schaal, Skift

When it comes to growing brands -- or at least buying companies with capable management teams -- Expedia knows what it's doing. You can count on Trivago and HomeAway both becoming more formidable than they are today.

3 weeks ago

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Expedia Looks to Trivago and HomeAway to Propel Future Growth

Dennis Schaal, Skift

Expedia isn't overlooking its core online travel agency brands such as Expedia.com and Hotels.com, but Trivago and HomeAway are clearly rising stars. Trivago hardly ever saw a TV commercial it didn't like but increased profits in Q1, and HomeAway is in the midst of a multi-year digital-booking transition.

4 weeks ago

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Google Hotel Ads Is Becoming the Behemoth Everyone Feared

Dennis Schaal, Skift

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to regulators — or to focus on being faster and better.

1 month ago

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Video: Kayak CEO Says He Wants to Give Consumers a Choice

Jason Clampet, Skift

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

1 month ago

Did the Trivago Guy Just Lose His TV Gig?

Did the Trivago Guy Just Lose His TV Gig?

Dennis Schaal, Skift

Did the U.S. Trivago Guy just get William Shatnered? Like Shatner for Priceline.com, actor Tim Williams, who had become omnipresent on TV in the U.S. for Trivago, has hardly been seen over the last couple of weeks. It's good for brands to freshen things up and female empowerment ads are trending.

1 month ago

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Trivago’s Marketers and Engineers Are Equally Key to Its Success, Says Managing Director

Sean O'Neill, Skift

Trivago gets critiqued for spending heavily on TV brand marketing. But Managing Director Johannes Thomas says it's part of a sustainable plan. We now tend to agree.

2 months ago

Expedia Is Once Again Spending Big to Advertise on Trivago

Expedia Is Once Again Spending Big to Advertise on Trivago

Dennis Schaal, Skift

Travel metasearch sites such as Kayak, Trivago, TripAdvisor and Skyscanner would fall on hard times if they weren't attracting advertising spend from their parents' -- or former parents' -- rivals.

2 months ago

Trivago Thinks It Knows How to Outwit Google

Trivago Thinks It Knows How to Outwit Google

Sean O'Neill, Skift

Trivago's CEO says his company bests Google in hotel search through brand marketing (meaning, Trivago Guy TV ads) and having a decentralized workplace (which speeds up innovation). But maybe Google's lackluster travel effort is actually due to its fear of alienating top advertisers like Priceline.

3 months ago

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Skift Forum Europe: Trivago’s Bosses Try Unconventional Tactics to Manage Growth

Sean O'Neill, Skift

How do you stay efficient and maintain core values when your company scales from 700 to 1,100 employees within a year? You get rid of most job titles and fly everyone to Ibiza for the weekend, says Trivago's managing director Johannes Thomas.

3 months ago

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Sean O'Neill, Skift

Your eyes weren't fooling you. Late last year, Trivago really did spend more on its TV ads than ever before in many markets. In its first financial report as a public company, the price-comparison company says the ads are working.

3 months ago