Articles tagged “trivago”

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Trivago Wants to Find Profitability and Spend Big on Marketing, Too

Sean O'Neill, Skift

Your eyes weren't fooling you. Late last year, Trivago really did spend more on its TV ads than ever before in many markets. In its first financial report as a public company, the price-comparison company says the ads are working.

13 hours ago

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Why Trivago Isn’t Worried About Competition From Priceline and TripAdvisor

Gerrit De Vynck, Bloomberg

Trivago's "irritating" onslaught of advertising has helped it to rely less on paid search than many of its competitors.

3 days ago

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search

Trivago CEO Says No Company Has Solved the Key Problem in Hotel Search

Dennis Schaal, Skift

Rectifying the difficulties in shopping for hotels online is a tremendously complex problem given travelers' fickle nature -- a business trip today, a romantic escapade tomorrow -- and varying quality levels from property to property even within a given brand. Trivago at least recognizes what one of the main problems is in matching a traveler's hotel preferences with the right hotel and hopes to address it with a heftier bank account after conducting its IPO.

2 months ago

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Trivago Raised $184 Million for Expansion in a $4 Billion IPO

Dennis Schaal, Skift

Overall, the initial day of trading amounted to a modest success for Trivago. Its founders made a bundle, it generated a couple of hundred million dollars for expansion, and its valuation crossed the $4 billion threshold -- even though it had hoped for much more and was undoubtably disappointed about the manner in which it debuted. This is a long game; verdicts now are meaningless.

2 months ago

Trivago IPO Raises Much Less Than Expected

Trivago IPO Raises Much Less Than Expected

Lauren Hirsch, Reuters

Trivago's IPO priced lower than its hoped-for range because investors weren't happy with its high advertising spend and low profitability. But it's not all Trivago's fault: It hasn't been a great year for tech IPOs, either.

2 months ago

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Trivago Bets TV Advertising Prowess Will Woo Tough-Minded Investors

Alex Barinka and Gerrit De Vynck, Bloomberg

The Trump bump could help Trivago's IPO prospects although tech stock IPOs haven't done particularly well this year. You'd think that Trivago and Expedia are going to make this IPO happen although they might not get a rousing pricing sendoff.

2 months ago

Are Trivago’s Brand Awareness Numbers Inflated?

Are Trivago’s Brand Awareness Numbers Inflated?

Dennis Schaal, Skift

Trivago is saturating certain markets with TV advertising. Google Trends data suggest this may not be as effective as the company wants investors to surmise.

2 months ago

Inside Story of How Trivago Built a Brand One Country at a Time

Inside Story of How Trivago Built a Brand One Country at a Time

Dennis Schaal, Skift

There's little question that Trivago is going to get very big in coming years. Whether it can turn on a profitability gene, and whether its stock price tanks or zooms after it goes public, will be up to the market to decide.

3 months ago

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Trends Highlight: The Monetization Challenges for Metasearch on Mobile

Dave Montali, Skift

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.

3 months ago

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Trivago Planning $428 Million IPO to Help Fund Even More TV Ads

Dennis Schaal, Skift

When you think of all the online travel companies constrained by a lack of marketing resources wipe Trivago out of your mind. The Germany-based hotel metasearch site spends a whopping 88 percent of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. The metasearch rich are getting richer.

3 months ago

Trivago Files for an Initial Public Offering in the U.S.

Trivago Files for an Initial Public Offering in the U.S.

Andrew Sheivachman, Skift

The IPO that we all knew was coming is finally here.

4 months ago

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Google Making Gains in Hotel Advertising, Updates Website for Hoteliers

Dennis Schaal, Skift

Google may not be on the road toward becoming an online travel agency, but the search engine is inserting itself more aggressively in the travel research and hotel-shopping process.

4 months ago