Articles tagged “trivago”

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

Sean O'Neill, Skift

Trivago's incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for different types of customers for essentially the first time.

6 days ago

Expedia’s Reorganization Efforts Make the Company Less Nimble

Expedia’s Reorganization Efforts Make the Company Less Nimble

Dennis Schaal, Skift

Behind the scenes, the reorganization within Expedia Group must be ugly. Otherwise the CEO wouldn't have cited it near the beginning of his prepared remarks during the earnings call. The last time Expedia cited a distraction like this was in 2016 when it stumbled after acquiring Orbitz Worldwide the previous year.

2 weeks ago

Trivago Names New CEO in Surprise Executive Shuffle

Trivago Names New CEO in Surprise Executive Shuffle

Dennis Schaal, Skift

The so-called relevancy assessment, which had Trivago punishing big advertisers for landing pages that didn't perform well, and other factors, proved to be a multiyear disaster for the metasearch company. The company has ditched the policy — and now its CEO.

2 weeks ago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

4 months ago

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Dennis Schaal, Skift

Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very fickle things.

4 months ago

Cuban Property Owners Sue Expedia For Profiting From Seized Hotels

Cuban Property Owners Sue Expedia For Profiting From Seized Hotels

Jonathan Levin, Bloomberg

Exiled Cuban property owners allege that Expedia's Trivago profited from holdings that were seized during Fidel Castro's rule. It's just the latest twist to come as a result of President Donald Trump's historic upending of U.S.-Cuba foreign policy. The Trump Administration's support of such lawsuits could be a serious blow to American companies operating in Cuba.

5 months ago

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Dennis Schaal, Skift

Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it's not only enough to make your head spin, but it's ominous from a competitive standpoint, as well.

7 months ago

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

TripAdvisor Sees Booking Site Spending Hit 4-Year Low

Dennis Schaal, Skift

The fact that Booking Holdings and Expedia Group are leaning away from TripAdvisor is a wake-up call for many metasearch sites. However, travelers still love to use the damn things for comparison shopping, so there's that.

9 months ago

Expedia Struggles to Move Beyond Its U.S. Dependence

Expedia Struggles to Move Beyond Its U.S. Dependence

Sean O'Neill, Skift

Expedia Group wants to become less U.S.-centric, but change is coming slowly. Trivago's troubles are partly to blame.

10 months ago

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Trivago Courts Booking’s Wrath in Move to Boost Repeat Customers

Sean O'Neill, Skift

Uh-oh. Trivago changed its user interface again. Last time it did this, it referred fewer customers to some advertisers and prompted Booking Holdings to pull back from advertising on it. Trivago is betting that Booking won't retaliate for this new effort. Daring!

10 months ago

Expedia and Booking Agree to Changes on Search After UK Investigation

Expedia and Booking Agree to Changes on Search After UK Investigation

Patrick Whyte, Skift

Understandably, Expedia and Booking are both trying to spin this in their favor as much as possible but it seems like a big win for the UK's competition regulator. We'll have to keep an eye on how much it really changes things and whether other countries follow up.

10 months ago

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Trivago Faces Multimillion Dollar Fine for Misleading Advertising in Australia

Allan Leibowitz , Skift

Trivago has reportedly admitted to misleading consumers about its hotel comparisons and will have to appear in court later this month to defend its actions. This comes as Australians are being whipped up to boycott foreign-owned hotel aggregators that are accused of ripping off local hotel owners and operators.

12 months ago