Articles tagged “trivago”

Justice Department Very Close to Addressing Some of the Travel Industry’s Google Problems

Justice Department Very Close to Addressing Some of the Travel Industry’s Google Problems

Dennis Schaal, Skift

If the U.S. Department of Justice indeed takes imminent steps to begin the process of leveling the playing field for Google's travel advertisers and competitors in other verticals, the size of the impact would depend on the specifics. There will be a lot of wrangling — and this could be the beginning of the beginning.

2 weeks ago

Trivago CEO and Kayak Co-Founder Possess Skewed Views on the Best Way to Innovate

Trivago CEO and Kayak Co-Founder Possess Skewed Views on the Best Way to Innovate

Dennis Schaal, Skift

When it comes to brainstorming, there's no substitute for a Skift reporter ambling over to a Skift Research analyst's desk, and shooting the breeze about Oyo's model, or looking over a shoulder to view on screen how Expedia's marketing spend is trending. That dynamic is really tough to replicate on Zoom.

2 months ago

Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Dennis Schaal, Skift

Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went silent. If Booking is gaining a bit of market share, it is far from seeing a clear path to recovery as travel demand's trajectory remains a crapshoot.

3 months ago

Travel Companies Are Hiring Despite Epic Job Losses

Travel Companies Are Hiring Despite Epic Job Losses

Dennis Schaal, Skift

Amidst the carnage, there are job openings in the travel industry. However, many of the opportunities won't get rank-and-file restaurant or hospitality workers back collecting paychecks and benefits anytime soon.

3 months ago

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Sean O'Neill, Skift

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands.

4 months ago

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Dennis Schaal, Skift

Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others are doing, but perhaps its speed can be an advantage. On the other hand, Google Travel will still be encroaching — with more than ample firepower.

5 months ago

Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

Back to the Future: Trivago Shifts Strategy With Plans to Return to Bigger TV Ad Push

Dennis Schaal, Skift

Both Trivago and Tripadvisor vow their new secret sauce will be returning customers and increased user engagement. But while Trivago will go big on TV, that likely won’t be in Tripadvisor’s playbook.

5 months ago

Trivago Looks to Reorganize With ‘Significant’ Job Cuts

Trivago Looks to Reorganize With ‘Significant’ Job Cuts

Dennis Schaal, Skift

It's hard to see how Trivago survives the pandemic without an asset sale or private equity taking it private perhaps.

6 months ago

Google Should Stop Bill Collection for First Quarter, 8 Travel Startups Demand

Google Should Stop Bill Collection for First Quarter, 8 Travel Startups Demand

Dennis Schaal, Skift

Google has a huge travel advertising business. If Google's advertising partners had to hand out tons of refunds to consumers for coronavirus-tinged trips that never happened, shouldn't Google, with its deep pockets, share in the pain?

6 months ago

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Dennis Schaal, Skift

Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can't control, including Google's incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch spend.

9 months ago

Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

Dennis Schaal , Skift

Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But "you've got mail" these days is less likely to be a cheery email notification than a demand for court appearances and audits.

9 months ago

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy

Sean O'Neill, Skift

Trivago's incoming CEO Axel Hefer signaled Thursday that the company would change its auctions to appeal more to advertisers. Most promising is how it will now let Booking.com and other advertisers bid for different types of customers for essentially the first time.

12 months ago