Articles tagged “viator”

Viator’s Travel Agent Program Gets Mixed Reviews

Viator’s Travel Agent Program Gets Mixed Reviews

Paul Biasco, Skift

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

1 week ago

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Seth Borko, Skift Research

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

5 months ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

TripAdvisor Attractions Unit Will Rebrand as Experiences

Dennis Schaal, Skift

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

5 months ago

Tours and Activities Race for Dominance in 6 Charts

Tours and Activities Race for Dominance in 6 Charts

Seth Borko and Rebecca Stone, Skift Research

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

7 months ago

New Skift Research Report: The State of Tours and Activities 2018

New Skift Research Report: The State of Tours and Activities 2018

Rebecca Stone, Skift Research

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

7 months ago

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

Sean O'Neill, Skift

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

8 months ago

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

Sean O'Neill, Skift

Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.

12 months ago

Viator Is the Top Digital Player in Tours and Activities

Viator Is the Top Digital Player in Tours and Activities

Dave Montali, Skift

In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.

2 years ago

Tours and Activities Providers Still Have Doubts About the Internet

Tours and Activities Providers Still Have Doubts About the Internet

Dave Montali, Skift

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

2 years ago

Exclusive: Viator Officials Depart as TripAdvisor Installs Vacation Rental Execs as Replacements

Exclusive: Viator Officials Depart as TripAdvisor Installs Vacation Rental Execs as Replacements

Dennis Schaal, Skift

TripAdvisor CEO Stephen Kaufer has decided to make dramatic changes in the leadership of the company's attractions business, and that's not unusual for an acquiring company. Still, the move to import executives from the company's vacation rentals business to run a leading tours and activities business isn't exactly being welcomed with open arms by the rank and file.

2 years ago

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

TripAdvisor Adds Tours and Activities to Its Suite of Instant Booking Options

Dennis Schaal, Skift

TripAdvisor believes tours and activities will be its next billion-dollar revenue business and it is upgrading its platform to enable consumers to book tours on the TripAdvisor desktop and apps. It's all about revenue and making TripAdvisor a stickier site to book everything on the planet. Flights anyone?

3 years ago

Big Players Buy in to Tours and Activities – 25 Moments in 2015

Big Players Buy in to Tours and Activities – 25 Moments in 2015

Skift

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

3 years ago