Articles tagged “viator”

Online Travel

Tripadvisor Takes the Guesswork Out of Personalization

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Tripadvisor Takes the Guesswork Out of Personalization

Tour Operators

Day Tours Operator Context Adds Pre-Trip Virtual Learning

Post-pandemic trends are shifting the customer experience in educational tours to include pre-trip immersion through virtual tours. Their value cannot be underestimated.

Day Tours Operator Context Adds Pre-Trip Virtual Learning

Online Travel

Uber’s New Viator Partnership Highlights Increased Fragmentation in Online Travel

The online travel duopoly is dead — if it ever existed. New travel brands from sectors like banks and rideshare services are running amok.

Uber’s New Viator Partnership Highlights Increased Fragmentation in Online Travel

Online Travel

Tripadvisor CEO May Revamp Plus Membership Program

Tripadvisor hasn't made any decisions about Tripadvisor Plus, but the traveler membership program may reemerge in a different form.

Tripadvisor CEO May Revamp Plus Membership Program

Online Travel

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

The most important thing about Tripadvisor's exercise in formulating a new strategy will be how it reconfigures priorities. Answers to that question won't be divulged until 2023.

Tripadvisor Execs Suggest Viator and Hotel Auction Will Be Key to New Strategy

News Blog

Tripadvisor Names Former Booking Holdings Finance Official as New Chief Financial Officer

Tripadvisor will replace longtime chief financial officer Ernst Teunissen with Michael Noonan, a former Booking Holdings vice president of finance, effective October 31. Tripadvisor, who several months ago saw the appointment of Matt Goldberg as CEO, replacing Steve Kaufer, said Teunissen, who served as chief financial officer for the past seven years, will leave "to…

News Blog

Booking.com Adds Klook To Its Roster of Activities Providers

Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday. The set of a Bollywood movie at Madame Tussauds Singapore. Travelers can buy tickets to this attraction and have their reservations instantly confirmed via Klook, an online travel agency that specializes…

Online Travel

Priceline Adds Experiences From TUI Musement

Experiences aren't a financial game-changer for most online travel companies, but they are a must-have regardless.

Priceline Adds Experiences From TUI Musement

News Blog

Tours and Activities Companies Launch Standards Association

Nearly three dozen tours and activities operators, reservation systems, and distributors debuted a non-profit association geared to formulate connectivity standards. Source: Reuters The 501c3 association, Open Connectivity for Tours, Activities & Attractions intends to promote an open source specification "to enable reservation and ticketing system providers and tour, activity and attraction ticket sellers to connect…

Online Travel

Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong

The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans.

Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong