Articles tagged “viator”

Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Dennis Schaal, Skift

Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.

4 months ago

Tour Injury Lawsuit Tests Whether TripAdvisor Is Liability-Free

Tour Injury Lawsuit Tests Whether TripAdvisor Is Liability-Free

Dennis Schaal, Skift

Bulletproof legal immunity for "platforms" like TripAdvisor seems to have softened in recent years. What's certain is that as tours and activities go more mainstream as an option on booking sites, intermediaries will have to put more effort into vetting the tour operators.

5 months ago

If Only Vacation Planning Were Just Another Project to Manage on Trello

If Only Vacation Planning Were Just Another Project to Manage on Trello

Nikki Ekstein, Bloomberg

It's often true that the best ideas or inventions for travel are those that originate outside the sector. Could this be one?

1 year ago

Viator’s Travel Agent Program Gets Mixed Reviews

Viator’s Travel Agent Program Gets Mixed Reviews

Paul Biasco, Skift

The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

2 years ago

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Why Everybody Now Wants a Piece of the Tours and Activities Sector

Seth Borko, Skift Research

Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.

2 years ago

TripAdvisor Attractions Unit Will Rebrand as Experiences

TripAdvisor Attractions Unit Will Rebrand as Experiences

Dennis Schaal, Skift

And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?

2 years ago

Tours and Activities Race for Dominance in 6 Charts

Tours and Activities Race for Dominance in 6 Charts

Seth Borko and Rebecca Stone, Skift Research

Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.

2 years ago

New Skift Research Report: The State of Tours and Activities 2018

New Skift Research Report: The State of Tours and Activities 2018

Rebecca Stone, Skift Research

The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.

2 years ago

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

TripAdvisor Is Fighting to Keep Its Lead in Attractions: The Inside Story

Sean O'Neill, Skift

The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.

2 years ago

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

TripAdvisor Tours and Activities Brand Viator Debuts a Booking Tool for Travel Agents

Sean O'Neill, Skift

Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.

3 years ago

Viator Is the Top Digital Player in Tours and Activities

Viator Is the Top Digital Player in Tours and Activities

Dave Montali, Skift

In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.

3 years ago

Tours and Activities Providers Still Have Doubts About the Internet

Tours and Activities Providers Still Have Doubts About the Internet

Dave Montali, Skift

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

3 years ago