Articles tagged “viator”

Online Travel

Tripadvisor CEO’s New Strategy Comes Into Focus

In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.

Dennis Schaal | 1 month ago

Tripadvisor CEO’s New Strategy Comes Into Focus

Tour Operators

Viator Outperforms Tripadvisor Experiences in Bookings Growth

Viator is the star performer in the Tripadvisor portfolio, and after trying for a time to focus on the Tripadvisor experiences brand instead, it might be time that CEO Matt Goldberg went all in on the brand bringing in the money.

Selene Brophy | 3 months ago

Viator Outperforms Tripadvisor Experiences in Bookings Growth

Online Travel

Booking and Airbnb Have a $22 Billion Wad of Cash — How Will They Spend It?

The sure bet is that the major online travel agencies will use some cash to buy back shares in 2023 unless the economy tanks. Less sexy than acquisitions, but good for shareholders. Still, that leaves plenty of money for some possible headline-making deals.

Dennis Schaal | 3 months ago

Booking and Airbnb Have a $22 Billion Wad of Cash — How Will They Spend It?

News Blog

Tripadvisor Names Appointees to Fill Out Reorganization of Its Core Business

Tripadvisor filled in the blanks, naming two executive appointments to flesh out a reorganization of its core business that the company disclosed during its fourth quarter earnings call a week ago. Sanjay Raman, who had previous stints at Airbnb, Greylock and Google, starting working in January as chief product officer, a new position within Tripadvisor's…

Dennis Schaal | 3 months ago

Online Travel

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Some metasearch sites have lost a bit of marketing appeal for advertisers. More brand marketing and Google are likely among the factors behind the trend.

Dennis Schaal | 4 months ago

Trivago and Tripadvisor Metasearch Lag Online Travel Agency Pandemic Recovery

Online Travel

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

Tripadvisor sees its future as providing differentiated trip-planning, in-destination tools and personalized recommendations for travelers. That isn't wholly different from that of its prior regime, and would be tough to achieve.

Dennis Schaal | 4 months ago

Tripadvisor Reorganizes Operations Management to Address Its Lagging Core Business

News Blog

Caesars Now Sells Flights and Vacation Packages

Caesars Entertainment is adding an online travel agency business model, as it launches a new website that lets guests books flights as well as their accommodation. The resort operator’s new “Caesars Rewards Travel Bundle” venture, as reported by Skift’s Daily Lodging Report, is powered by Snowstorm Technologies. To coincide with the new Caesars website (caesars.com/flights-hotels)…

Matthew Parsons | 4 months ago

Tour Operators

Simplifying Booking Friction for Tour Operators on the Digitization Gap

The experiences sector is the notorious last frontier of digitization that sees consumers yo-yoing from online to offline and everything else paper-based in between. A modern booking system is a good starting point for any effective digital strategy.

Selene Brophy | 4 months ago

Simplifying Booking Friction for Tour Operators on the Digitization Gap

Online Travel

Tripadvisor Takes the Guesswork Out of Personalization

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Dennis Schaal | 5 months ago

Tripadvisor Takes the Guesswork Out of Personalization

Tour Operators

Day Tours Operator Context Adds Pre-Trip Virtual Learning

Post-pandemic trends are shifting the customer experience in educational tours to include pre-trip immersion through virtual tours. Their value cannot be underestimated.

Selene Brophy, Skift | 6 months ago

Day Tours Operator Context Adds Pre-Trip Virtual Learning