Dennis Schaal, Skift
Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor's heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, to keep the insurgents at bay.
4 months ago
Dennis Schaal, Skift
Bulletproof legal immunity for "platforms" like TripAdvisor seems to have softened in recent years. What's certain is that as tours and activities go more mainstream as an option on booking sites, intermediaries will have to put more effort into vetting the tour operators.
5 months ago
Nikki Ekstein, Bloomberg
It's often true that the best ideas or inventions for travel are those that originate outside the sector. Could this be one?
1 year ago
Paul Biasco, Skift
The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.
2 years ago
Seth Borko, Skift Research
Large travel corporations can't seem to get enough of the tours and activities space. It's one to watch as the year unfolds. Deals can be a great way to get a foot in the door, but don't forget to make sure there is a strategic fit — and, of course, that the price is right.
2 years ago
Dennis Schaal, Skift
And the winner is ... "experiences." It's a trendy way these days to refer to what formerly were known as tours and activities or attractions. Following Airbnb and Booking.com, TripAdvisor's new business unit will be called TripAdvisor Experiences. Breathing is an experience and living is an experience. Does the name du jour really reflect tour and activities offerings?
2 years ago
Seth Borko and Rebecca Stone, Skift Research
Viator leads in online tours and activities, as Skift Research's new analysis shows, but being in first also puts a target on its back. Rivals are working hard to close the gap and the race is far from over.
2 years ago
Rebecca Stone, Skift Research
The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.
2 years ago
Sean O'Neill, Skift
The attractions booking sector is TripAdvisor's to lose, especially given its recent success. But unless it pushes faster on mobile innovation, rivals like GetYourGuide and Klook might overtake the company.
2 years ago
Sean O'Neill, Skift
Who needs middlemen distributors? TripAdvisor-backed Viator is hoping that travel agencies come directly to its new platform to find tours and activities to sell to consumers.
3 years ago
Dave Montali, Skift
In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.
3 years ago
Dave Montali, Skift
T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.
3 years ago
