Articles tagged “viator”

Online Travel

Could Tripadvisor Spin Off Viator and TheFork?

Tripadvisor could likely have more resources to invest in Viator's growth if it spun out the tours and activities brand into a separate public company. A nice way to better compete against Softbank-funded GetYourGuide and Klook.

Dennis Schaal | 2 months ago
Could Tripadvisor Spin Off Viator and TheFork?

Online Travel

Booking.com Tests Native Ads for Hotels in Destination Searches

All of the online players, from Google and Facebook to Expedia and Tripadvisor, want greater chunks of hotels' advertising budgets. This is Booking.com's latest entry, and it's a bid to play catch-up.

Dennis Schaal | 3 months ago
Booking.com Tests Native Ads for Hotels in Destination Searches

Online Travel

Google’s Ticketing for Attractions Off to Rough Start

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

Dennis Schaal, Skift | 4 months ago
Google’s Ticketing for Attractions Off to Rough Start

Business Travel

Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator

GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.

Dennis Schaal, Skift | 4 months ago
Expedia Partners With GetYourGuide on Tours and Activities in a Blow to Viator

Online Travel

7 Travel Startups Kickstarted by the UK Government

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.

Matthew Parsons, Skift | 7 months ago
7 Travel Startups Kickstarted by the UK Government

Business Travel

Trivago Partners With TUI For Attractions as Online Players Bulk Up

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Dennis Schaal, Skift | 9 months ago
Trivago Partners With TUI For Attractions as Online Players Bulk Up

Business Travel

Booking Adds Tours and Activities From Viator in Their First Partnership

Booking.com, with its vast audience, is becoming a significant player in attractions, tours and activities. However, it will have to share the revenue with its growing roster of distribution partners, which now include Tripadvisor and TUI.

Dennis Schaal, Skift | 9 months ago
Booking Adds Tours and Activities From Viator in Their First Partnership

Business Travel

Tripadvisor CEO Dismisses Concerns Over Rivals Amazon, Airbnb and Klook in the Experiences Business

Tripadvisor CEO Steve Kaufer may be underestimating the threat competitors pose to its tours and activities business, a segment the company may see as its largest opportunity. But it's true that Airbnb is only going after a small slice of that market for now, and Amazon's intentions are unclear.

Dennis Schaal, Skift | 1 year ago
Tripadvisor CEO Dismisses Concerns Over Rivals Amazon, Airbnb and Klook in the Experiences Business

Online Travel

Tripadvisor’s Viator Stays On Top in Online Day Tours: New Skift Research

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

Seth Borko, Skift Research | 1 year ago
Tripadvisor’s Viator Stays On Top in Online Day Tours: New Skift Research

Media and PR

Understanding Tripadvisor’s Path to Recovery: New Skift Research

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

Seth Borko, Skift Research | 1 year ago
Understanding Tripadvisor’s Path to Recovery: New Skift Research