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Visitors taking a photograph of Taipei's skyline

Where Did the World Fly Most Frequently in 2024?

While no two markets are the same, fears of a global slowdown in airline capacity growth were unfounded in 2024. These new figures set up 2025 to be another year of robust network expansion.
December 17th, 2024 at 7:45 AM EST

Coronavirus

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Tourists near St. Mark's Square in Venice, Italy.

The Travel Industry Surpasses 2019

Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
May 26th, 2023 at 2:44 AM EDT
Tourists taking photos on the roof of Milan’s cathedral

Travel Makes a Complete Recovery

Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
May 24th, 2023 at 5:27 AM EDT

Cruises

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Experiences

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How Gen AI Is Enhancing Guest and Employee Experiences in Hospitality

Generative AI is transforming hospitality with personalized guest experiences, optimized workforce management, and operational efficiency. Through smart rooms, predictive maintenance, and AI-driven tools like chatbots, hotels are elevating service while supporting staff.
December 19th, 2024 at 10:00 AM EST

Why the Need for Play Is Reshaping the Travel Industry

As the experience economy evolves the travel industry, brands are under pressure to meet rising expectations for activity-led bookings. In a fireside chat at Skift Global Forum East, Ross McAuley, MD advisor and director general of Play Qiddiya City DMMO, pulled back the curtain on how play serves as a bridge between destinations and travelers in this new reality.
December 16th, 2024 at 10:15 AM EST

Food and Drink

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Magic Mushrooms in the Minibar

Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
December 10th, 2024 at 12:01 PM EST

Ground Transport

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3 Ways Ground Transportation Can Benefit From AI

Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.
December 18th, 2024 at 10:00 AM EST

AI-Powered Revenue Management Transforms Ground Transportation

The integration of AI-powered revenue management by ground transportation operators is transforming the industry, introducing dynamic pricing and demand forecasting. Traditionally reliant on static pricing, the bus industry is now embracing more granular control over pricing strategies, allowing operators to adjust fares based on specific departure days and demand fluctuations.
December 9th, 2024 at 10:00 AM EST
image of a train

Amtrak Posts Record Ridership – Can it Double by 2040?

Amtrak runs some very long routes, like the California Zephyr, but most people don't actually use them to go across the country. Instead, they use them for shorter trips, like visiting their aunt in the next state over. Amtrak is planning its growth around this.
December 3rd, 2024 at 10:00 AM EST

Hotels

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exterior of the entrance of the art deco hotel Rand Tower, Minneapolis a Tribute Portfolio Hotel marriott

U.S. Hotels May Have Hit Occupancy Ceiling in 2024

Hotels aren't full! (Except in Manhattan.) One theory why is that corporate travelers — who used to book rooms for days or weeks at a time — are taking shorter trips because of hybrid work.
December 25th, 2024 at 6:00 AM EST

Luxury

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a view of a cozy nook with soft chairs at a member's club in london Soho House 76 Dean Street london source soho house

Soho House Draws Buyout Offer – at an 80+% Premium

All signs point to the buyout offer being okayed, given that it has support of Soho House's largest shareholder, Ron Burkle, and that it values the company at an 83% premium to its most recent market closing price.
December 19th, 2024 at 8:42 AM EST

Media and PR

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The Slow Fade: Why Consumer Travel Media Is Obsolete

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.
December 18th, 2024 at 10:23 AM EST

Influencers Are the New Power Brokers in Travel

Leisure travelers increasingly lean on trip inspiration from their favorite influencers. The power of these content creators will only grow as social media platforms eventually add e-commerce functionality, enabling influencers to sell travel (and earn commissions) directly in their posts.
December 10th, 2024 at 12:01 PM EST

Meetings

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Online Travel

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Listings Were Never the Answer

We may be at an inflection point where the very nature of how we discover and book travel is being fundamentally reimagined – and listings are increasingly not the best answer.
December 24th, 2024 at 8:56 AM EST

Podcasts

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New Skift Podcast Mini-Series: How I Travel 

This first episode of "How I Travel" with Colin Nagy is amongst the best travel podcast episodes you have listened to in recent times. I know – a big promise, listen in for a soulful holiday inspiration.
December 26th, 2024 at 7:48 AM EST

Short-Term Rentals

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New York City skyline

Takeaways From NYC’s Near-Ban on Airbnb

Banning short-term rentals in New York City didn't instantly lead to a wave of affordable housing, although the impact could potentially be different in smaller towns and cities.
December 27th, 2024 at 6:30 AM EST
Two men and a woman posing for a photo.

Vacasa Founder Brings Gig Economy Model to New Startup

Fairly founder and CEO Eric Breon is getting a do-over of sorts when it comes to what he helped build earlier as the founder and CEO of Vacasa. The test will be whether he can scale Fairly's business and make it more responsive to the needs of homeowners and guests.
December 19th, 2024 at 1:10 PM EST

Skift Originals

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Celebrating 10 Years of Skift Deep Dives

Our Deep Dive stories are the cornerstone of Skift's journalism. Meticulous reporting. Smart analysis. Great writing. All packaged and designed in ways to keep you glued to the story. Here's a few of our favorites over the past 10 years.
August 1st, 2022 at 10:30 AM EDT

Startups

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Small Players Backed by PE Thrive in Travel Tech’s M&A Surge

2025 is expected to be a banner year for travel tech M&A. Add-on acquisitions, particularly of companies with $5M-$50M ARR, are poised to set new records as platforms scale up and prepare for IPOs or acquisition by mega-cap firms.
December 13th, 2024 at 5:09 AM EST

Tour Operators

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The back of heads and seats as you look forward on a tour bus

Cox & Kings’ India Brand Returns Under New Owner

As Cox & Kings re-enters a competitive, technology-driven market, the brand faces the challenge of regaining customer trust while appealing to a new generation of travelers. The big question: Can Wilson & Hughes breathe new life into a legacy brand?
November 12th, 2024 at 6:06 AM EST

Tourism

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Solar Eclipse

Live Tourism Was 2024’s Most Important Story in Travel 

In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.
December 30th, 2024 at 6:00 AM EST
Passport filled with stamps

The Year of Easier Travel in Asia

As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.
December 28th, 2024 at 6:30 AM EST

Travel Agents

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Travel Technology

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Venture Capital

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