Hotels Spent $100 Million Fighting OTAs. Did It Actually Work?
If AI agents become the next distribution layer, does the decade-long battle between hotels and OTAs even matter anymore?
Podcasts
GMH Hotels: Hotel AI Is Cutting Costs. It Should Be Making Money.
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down why hotel AI is stuck on the wrong side of the ledger…
Your Hotel’s AI Problem Is Actually a Data Problem
Independent hoteliers are under pressure from every direction, and now there's an AI mandate on top of it all.
AI Is Breaking Travel’s Search Economics.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down what AI is actually doing to travel economics and operations right now.
Scammers Now Know Your Guests’ Exact Booking Details.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane break down a week where the infrastructure of hospitality is being stress-tested from every direction.
Travel’s AI Problem Is Bigger Than Most Companies Realize
Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.
GMH Hotels: Airbnb Just Got Serious About Hotels
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk break down a week where three big stories all pointed at the same shift:…
What “AI-Bookable” Actually Means for Hotels and Short-Term Rentals
On this special holiday episode of Good Morning Hospitality, Brandy Canaley and Michael Goldin unpack one of the biggest shifts happening in travel right now: AI-powered booking. Joined by Jason…
Airbnb Is Becoming a Real OTA
Airbnb's summer release made one thing unmistakable: the company is no longer content selling just stays and quirky local experiences, and its expansion into rental cars, grocery delivery, mainstream landmark tours, and a bigger hotels push puts it on a direct collision course with
Gulf Travelers Are Searching but Not Booking, and Brand USA Wants Canadians Back
Gulf travelers are flooding search engines but holding off on bookings as the Iran war reshapes travel demand, Brand USA launches a charm offensive to win back Canadian visitors, and…