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Intrepid Travel’s ‘Planet-Friendly’ Ad Banned
The Advertising Standards Authority (ASA) has ordered Intrepid Travel to remove a misleading advert. While the Australian headquartered travel company is known for being transparent about its climate-conscious approach as a B-Corp company, the misstep points to the broader issue of how easily sustainability can lead to perceived greenwashing within the industry. The advert featured…
Selene Brophy | 4 days ago