Media and PR

Media and PR

SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week

This week a half-dozen travel startups collectively announced more than $87 million in funding, including SmarterTravel, a set of travel content brands once owned by Tripadvisor.

SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week

Media and PR

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

A survey of travel marketers has uncovered a fresh eagerness to experiment with new methods. But the budgets for these new ways to advertise will be slow to return to 2019 levels.

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

Airlines

England Opens U.S. Travel and 11 Other Top Travel Stories This Week

In Skift’s top stories this week, England welcomes fully vaccinated tourists, hotels are focusing on conversions rather than mergers, and Brazil is setting itself up to become a travel tech hub in Latin America.

England Opens U.S. Travel and 11 Other Top Travel Stories This Week

Coronavirus

Video: Can Technology Work to Solve the New Needs of Travelers?

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Video: Can Technology Work to Solve the New Needs of Travelers?
Free Read

Media and PR

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

The travel industry is waking up after a year of pandemic-related slowdowns. How can travel companies ensure their advertising successfully engages post-pandemic travelers and helps accelerate their recovery? In this new report, Skift and Sojern investigate the key advertising trends shaping the travel industry's recovery.

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Hotels

Video: Digital Advertising in Hospitality Marketing 2021

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Video: Digital Advertising in Hospitality Marketing 2021

Business Travel

Greece Offers Lessons in Redeploying Bloggers to Promote Offbeat Tourism

Greece says it's all set to welcome tourists in May, as the EU has just unveiled a new Covid-19 pass for travelers. But will the fragmented bloc be able to agree on rights attached to the certificate in time to save the summer?

Greece Offers Lessons in Redeploying Bloggers to Promote Offbeat Tourism

Media and PR

How One Travel Newsletter Confronted the Pandemic and Changed Its Narrative

Much has been made about how the pandemic has affected so many travel businesses. But what about travel media? Interviews with the creators of one travel newsletter reveal the larger dilemma of when to encourage travel, and when you do the complete opposite.

How One Travel Newsletter Confronted the Pandemic and Changed Its Narrative

Media and PR

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

Even in the best of times, hitting the right notes can be tricky when launching marketing strategies, but Egypt’s latest tourism campaign seems far removed from reality.

Egypt Sidelines Locals by Importing Global Travel Influencers to Boost Luxury Tourism

Media and PR

The Points Guy Owner Red Ventures Buys Lonely Planet

Red Ventures had better keep publishing the print guidebooks or it'll face an uproar among a segment of diehard travelers.

The Points Guy Owner Red Ventures Buys Lonely Planet

Media and PR

The Explosion of Media Consumption in a Pandemic and Implications for Travel

The explosion of media consumption around the globe this pandemic year has huge implications for the future of every business sector, including travel. Watch this video to get your head spinning ... well, you'll see.

The Explosion of Media Consumption in a Pandemic and Implications for Travel

Media and PR

Understanding Tripadvisor’s Path to Recovery: New Skift Research

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.

Understanding Tripadvisor’s Path to Recovery: New Skift Research