Media and PR

Media and PR

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Australia has finally launched a new tourism campaign, and it's taking the much overdue steps of encouraging visitors to travel to lesser-known destinations and invest in local communities.

Australia’s New Ad Campaign Spotlights Indigenous Peoples, Not Aussie Stars

Media and PR

Lufthansa Puts Diversity Up Front in World Cup Advertising Campaign

Lufthansa’s primary message, “Diversity Wins,” communicated in such a light-hearted and celebratory tone, quietly asserts the brand’s value of acceptance, and its disagreement with some of Qatar's discriminatory stances.

Lufthansa Puts Diversity Up Front in World Cup Advertising Campaign

Media and PR

TikTok’s Influence on Tourism Marketing

Today’s edition of Skift’s daily podcast looks at TikTok’s influence on destination marketing, Delta CEO’s optimism, and the appeal of wellness in corporate travel.

TikTok’s Influence on Tourism Marketing

Media and PR

Zac Efron and Jessica Alba Welcome You to Dubai

Today’s edition of Skift’s daily podcast looks at Dubai’s high-stakes visual marketing, an airline merger in Southern Africa, and Selina’s delayed IPO.

Zac Efron and Jessica Alba Welcome You to Dubai

Media and PR

Disney Parks’ Digital Innovation

Today’s edition of Skift’s daily podcast looks at Disney Parks’ innovation, Airbnb’s marketing, and a superapp for the Middle East.

Disney Parks’ Digital Innovation

Media and PR

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Watch out for the quiet ones. Choice didn't run any U.S. national TV ads in 2021 and Virgin Voyages was absent during the first seven months of last year. Yet both brands surged to leadership positions in 2022.

Choice Hotels Played Coy in TV Advertising Before Surging Past All Travel Companies

Media and PR

Travel Brands Bet on Global Football Sponsorships

Today’s edition of Skift’s daily podcast looks at the travel brands sponsoring European football, Marriott’s TED partnership, and Southwest’s business traveler push.

Travel Brands Bet on Global Football Sponsorships

Media and PR

The Travel Brands Sponsoring Champions League Football Teams

The world’s best professional sports tournament has returned and travel brands hope their association with champions will turn into bookings and visits.

The Travel Brands Sponsoring Champions League Football Teams

Airlines

U.S. Airlines Face Their Domino’s Pizza Moment

Today’s edition of Skift’s daily podcast looks at airlines’ marketing woes, the price to see Komodo dragons, and bigger airline seats for bigger passengers.

U.S. Airlines Face Their Domino’s Pizza Moment

Hotels

Hilton’s Hotel-Centric Marketing Campaign

Today’s edition of Skift’s daily podcast looks at Hilton’s new marketing positioning, Alaska Air’s business travel worries, and UK tourism’s marketing overhaul.

Hilton’s Hotel-Centric Marketing Campaign