Online and Mobile Media Company and Startup News by Skift

Airlines

The Airlines Taking Olympic Sponsorship to New Heights

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

Gordon Smith | 1 month ago

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Matthew Parsons, Skift | 2 months ago

Airlines

Singapore Airlines Delivers a Masterclass in Crisis Communications — But it Wasn’t Always This Way

Singapore Airlines' last fatal incident was marred by confusion and misinformation. This time it's very different.

Gordon Smith | 4 months ago

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 5 months ago

Airlines

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

Gordon Smith | 5 months ago

Media and PR

Culture Trip’s Final Pivot: Sells to U.S. News After Raising $155 Million

This is an example of why startup advisors say founders should avoid taking too much funding too quickly.

Justin Dawes | 6 months ago

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Sean O'Neill | 7 months ago

Airlines

Alaska Airlines Super Bowl Commercial 2024: Here’s What We Know

After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.

Gordon Smith | 7 months ago

Airlines

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.

Gordon Smith | 8 months ago

News Blog

IDEAS: Moxy Hotels Are Using the Stars to Help You Plan Your Next Trip

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars. Credit: Moxy Hotels Using astrocartography - a form of locational astrology - Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched…

Adam Stacey | 8 months ago