Media and PR

Media and PR

Daily Podcast: Marriott’s Media Network

Good morning from Skift. It's Tuesday, May 17, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Marriott’s Media Network

Hotels

Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs

Marriott's move to let advertisers reach its guests with Yahoo's help is really interesting. The hotel brand has a few great channels for brands to efficiently target travelers via its app and, eventually, its guestroom TVs.

Marriott to Debut Ad Network to Reach Travelers Via App and Room TVs

Media and PR

Daily Podcast: Ghana’s Celebrity Tourism Push

Good morning from Skift. It's Tuesday, May 10, in New York City. Here's what you need to know about the business of travel today.

Daily Podcast: Ghana’s Celebrity Tourism Push

Media and PR

A Quarantine Atlas Mapping Our Standstill Lives

The Quarantine Atlas and its 65 homemade renderings is a powerful chronicle of the collective pause we went through as a planet. What better way than through maps to remind the travel industry of what was lost, and how to chart a best, and hopeful, course forward.

A Quarantine Atlas Mapping Our Standstill Lives

Media and PR

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Media and PR

Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning

Even if Lonely Planet's main reason for acquiring Elsewhere isn't to sell more guidebooks, increasing its digital scope will help the publisher do so. The company still hasn't made a full recovery from the pandemic, so it needs to take steps to turn increasing numbers of people eager for travel advice toward its products.

Lonely Planet Buys Local Experts Site Elsewhere for Trip Planning

Media and PR

Booking and Expedia Super Bowl Ads Underwhelm

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.

Booking and Expedia Super Bowl Ads Underwhelm

Media and PR

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media brands that publish travel content are seeking enhanced monetization of their work and audiences. The story of one vendor serving them helps to highlight the questions that brands such as BBC and MTV face more generally.

Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands

Media and PR

SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week

This week a half-dozen travel startups collectively announced more than $87 million in funding, including SmarterTravel, a set of travel content brands once owned by Tripadvisor.

SmarterTravel Revives After Tripadvisor Spinoff: Travel Startup Funding This Week