Media and PR

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IDEAS: Uber Launches Festive Bus as part of Holiday-Themed Programming

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’. Credit: Uber For December, any guests who are looking to celebrate with friends through Uber Charter will have the opportunity to experience one of Uber’s festive buses, which offers holiday inspired amenities including karaoke,…

Adam Stacey | 2 days ago

News Blog

IDEAS: Air New Zealand Debuts Hollywood Inspired Christmas Campaign

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season. The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles - including rogue candy canes…

Adam Stacey | 4 days ago

News Blog

IDEAS: IHG Hotels & Resorts Launches Experiential Winter Chalet Campaign

IHG Hotels & Resorts is getting into the holiday spirit with the launch of a new experiential winter campaign at a selection of its American properties.  Credit: Roger Davies / IHG Hotels & Resorts Select InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, Vignette Collection and Hotel Indigo properties will be transformed into ‘Winter Wonderlands’…

Adam Stacey | 1 week ago

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

Adam Stacey | 2 weeks ago

News Blog

IDEAS: Las Vegas Encourages Excessive Celebration in Latest Super Bowl LVIII Campaign

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city. Credit: Las Vegas Convention and Visitors Authority As part of the campaign, which has been created by R&R…

Adam Stacey | 2 weeks ago

News Blog

IDEAS: Foster + Partners Reveal Concept Art for Saudi Arabia’s Expo 2025 Model Village

Foster + Partners has released concept images of its design for the pavilion for the Kingdom of Saudi Arabia at Expo 2025, taking place in Osaka, Japan. Credit: Foster + Partners The pavilion will be located on the Yumeshima waterfront, and has been designed to create a ‘spatial experience that echoes the exploration of Saudi…

Adam Stacey | 3 weeks ago

News Blog

IDEAS: Marriott International Relaunches ‘Check Out for Children’ Campaign

Marriott International has announced that it is continuing its partnership with UNICEF by relaunching ‘Check Out for Children,’ a program that has been created to give guests the opportunity to make a voluntary donation to the organization during their stay. Credit: Marriott International/Unicef According to a release, guest donations collected as part of the program…

Adam Stacey | 3 weeks ago

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 3 weeks ago

News Blog

IDEAS: Qantas’ New Airbus A220 Tells a Story Through Aboriginal Livery

Qantas has unveiled the livery of its first QantasLink Airbus A220, which will be the sixth aircraft to feature in its Flying Art Series when it comes into service as part of the group’s domestic fleet renewal program. Credit: Qantas The aircraft features the Aboriginal artwork of senior Pitjantjatjara artist, Maringka Baker, and tells the…

Adam Stacey | 4 weeks ago

News Blog

IDEAS: Hotel Indigo Launches Neighborhood Borrowing Program

Hotel Indigo has launched a new program wherein residents in the US and UK who share a zip code, or postcode, with select Hotel Indigo's are now able to "borrow" everyday essentials at no cost.  Credit: Hotel Indigo The ‘Borrowed by Hotel Indigo’ program has been designed to 'reignite the popular habit of lending to…

Adam Stacey | 4 weeks ago