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Local Everywhere: How Travel Brands Are Facing Global Translation Challenges

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and…

Smartling + Skift | 8 years ago

Free Report: Hotel CRM: Enhancing Guest Profiles and Automating Communications

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well.

8 years ago

Free Report: How Airlines Can Create a Customer-Centric Digital Experience

In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel empowering them with the tools and information to respond appropriately to customer needs, and to raise purchase rates of ancillary and a-la-carte products and services.

Sabre + Skift | 8 years ago

The State of Global Travel 2016

The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.

8 years ago

Free Report: Messaging Strategies for Travel Brands in a Post-App Economy

Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.

Checkmate + Skift | 8 years ago

Announcements

Skift Travel Megatrends 2016

The Skift magazine identifies these key megatrends that will help you be better informed about building your business strategies over the next year, and will keep you on the cutting edge of the future of travel in 2016 and beyond.

8 years ago

Free Report: The Psychology of Customer Experience

Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers.

Boxever + Skift | 8 years ago

Free Report: Hospitality Analytics: How Data Can Make Hotels Smarter

The hospitality industry is rich with guest & marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key use cases for data in the hotel space - featuring experts from small hotels to large - and consider the future of data in terms…

Snapshot + Skift | 8 years ago

Lessons From Skift Global Forum 2015

Insights from the travel industry's best thinkers and leaders.

8 years ago

Skift Magazine, Issue 2: The Versus Issue

Here is the second issue of the Skift Magazine. Away from our usual timely coverage of the business of travel, we are taking a step back with this package, looking at what we are calling The Fault Lines of Disruption in the global travel industry.

9 years ago