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Tourism

New Report: Best Practices for Local Sourcing in Destinations

Tourism is essential to the livelihood of destinations around the world. As the sector continues to recover from the pandemic, travel and tourism contributed 7.6 percent to global GDP in 2022. And industry experts expect this number will continue to rise, reestablishing the sector as a critical economic driver and vehicle for national development, particularly…

New Report: Best Practices for Local Sourcing in Destinations
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Partnerships

New Trend Report: Unlocking the Connected Customer Trip

Looking ahead to the next generation of travel, the leading airlines, hotels, online travel agencies (OTAs), and cruise lines will do more than sell trips. They will also help make sure that the entire journey is as smooth and stress-free as possible. It’s not just about a single trip, either. Done well, a connected customer…

New Trend Report: Unlocking the Connected Customer Trip
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Announcements

State of Travel 2023

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. Sure, there continue to be weaknesses in demand, issues with supply, and a nagging worry about the broader economy, but everything points…

State of Travel 2023
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Short-Term Rentals

New Report: 9 Takeaways from Skift’s Short-Term Rental Summit 2023

Skift’s Short-Term Rental Summit returned to New York in June 2023 with CEOs and senior executives from across the industry exploring the sector’s promising potential, especially in light of surging demand in response to the pandemic, opportunities made possible by remote working, and growth and innovation powered by generative artificial intelligence. For this report, Skift…

New Report: 9 Takeaways from Skift’s Short-Term Rental Summit 2023
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Travel Technology

New Research: Technology’s Impact on Company Culture and Customer Experience in Travel and Hospitality

The concept of digital transformation has taken on new meaning for travel and hospitality in 2023. Amid generational changes in traveler demands and behaviors, rapid advancements in automation and artificial intelligence (AI), and persistent volatility in the economy, environment, and geopolitics, the industry finds itself redefining “business as usual.” A new research report from Skift…

New Research: Technology’s Impact on Company Culture and Customer Experience in Travel and Hospitality
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Travel Technology

Putting Travelers at the Center of the Airline Retailing Experience

Against the backdrop of an ever-evolving, modern retailing landscape, it’s no surprise that today’s travelers expect more. With unforeseeable booking patterns and operational headwinds adding to that pressure, optimizing revenue can feel like an uphill battle. These factors present formidable challenges that demand strategic solutions. To maintain a competitive edge, airlines must embark on a…

Putting Travelers at the Center of the Airline Retailing Experience
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Business Travel

New Research: Essential Software for the New Era of Corporate Travel

The past three years have forced companies to permanently rethink their attitudes toward business travel. They’re now tasking corporate travel and finance departments to work more closely together — and to be smarter, more efficient, and more cost-effective — in a new corporate era that is more community- and culture-oriented, more collaborative, and more coordinated…

New Research: Essential Software for the New Era of Corporate Travel
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Travel Technology

AI in Travel: Sentiment Survey Report

Skift Research has written about the impact of Generative AI on the travel industry in a recent report, but we wanted to investigate how people working in the travel industry felt these new AI tools, like ChatGPT and its many extensions, will impact their job and company. We asked our readers to fill in a…

AI in Travel: Sentiment Survey Report
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Hotels

Unlocking the New Loyalty Opportunity for Independent Hotel Brands

The hospitality industry continues to make great strides toward recovery, but the old adage that “a rising tide lifts all boats” isn’t ringing true for many independent hotels. While large hotel chains are reinforcing their bottom line with loyalty programs that offer lifestyle rewards, smaller brands are struggling to compete.  In order to meet evolving…

Unlocking the New Loyalty Opportunity for Independent Hotel Brands
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Travel Technology

Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape

The travel industry is showing strong signs of not just recovery, but even of a surprising resurgence. By the end of 2021, consumers were searching for and planning trips with longer lead times in more distant destinations¹, demonstrating an increase in interest and travel bookings. In the first few months of 2022, short-term rentals increased…

Reaching the Next Generation of Travelers: A Marketer’s Guide to Navigating the New Digital Advertising Landscape