Free Skift Downloads

AIG

Skift Trend Report: The Business Imperative for ‘Inclusive Hospitality’

Skift Trend Report: The Business Imperative for ‘Inclusive Hospitality’

Released: Oct 2019

Accor Group

Skift Trend Report: The Transformative Role of Design in Hospitality

Skift Trend Report: The Transformative Role of Design in Hospitality

Released: Jun 2019
Skift Trend Report: European Hospitality’s Creative Renaissance

Skift Trend Report: European Hospitality’s Creative Renaissance

Released: Oct 2018
Skift Trend Report: Where Luxury is Going Next

Skift Trend Report: Where Luxury is Going Next

Released: Jun 2018

Adobe

The 2018 Digital Transformation Report

The 2018 Digital Transformation Report

Released: Dec 2017
The 2017 Digital Transformation Report

The 2017 Digital Transformation Report

Released: Nov 2016
Free Report: Travel Brands in a Multi-Screen World

Free Report: Travel Brands in a Multi-Screen World

Released: Apr 2015

Airbnb

Free Insights Deck: Demystifying Airbnb For Corporate Travel Managers

Free Insights Deck: Demystifying Airbnb For Corporate Travel Managers

Released: Jun 2017

Airlines Reporting Corporation (ARC)

Skift Report: Five Trends That Will Transform Corporate Air Travel Retailing in 2021

Skift Report: Five Trends That Will Transform Corporate Air Travel Retailing in 2021

Released: Dec 2020

Alice

Free Report: The Hospitality Industry’s New Platform Paradigm

Free Report: The Hospitality Industry’s New Platform Paradigm

Released: Aug 2016

Allianz

Skift Trends Report: Understanding Travel Risk Perceptions & Realities

Skift Trends Report: Understanding Travel Risk Perceptions & Realities

Released: Sep 2017

Amadeus

Personalizing the Guest Journey, Unlocking Guest Intelligence

Personalizing the Guest Journey, Unlocking Guest Intelligence

Released: Mar 2017
Free Report: 5 Takeaways for Startups Building the Future of Travel

Free Report: 5 Takeaways for Startups Building the Future of Travel

Released: Sep 2015

Amadeus Airlines

Skift Trend Report: A New Formula for Airline Success

Skift Trend Report: A New Formula for Airline Success

Released: Jun 2018

American Express

New Skift Insights Deck: Cyber Fraud in Travel

New Skift Insights Deck: Cyber Fraud in Travel

Released: Dec 2016
Free Report: Lifestyle Habits of the 24/7 Business Traveler

Free Report: Lifestyle Habits of the 24/7 Business Traveler

Released: May 2015

Booking.com

New eBook: How to Create a Travel Policy that Employees Will Actually Read

New eBook: How to Create a Travel Policy that Employees Will Actually Read

Released: Sep 2017

Boxever

Skift eBook: What Keeps CMOs Up At Night?

Skift eBook: What Keeps CMOs Up At Night?

Released: Oct 2016
The Habits of Travel Bookers: Shopping Cart Abandonment

The Habits of Travel Bookers: Shopping Cart Abandonment

Released: Sep 2016
Free Report: The Psychology of Customer Experience

Free Report: The Psychology of Customer Experience

Released: Dec 2015
Free Report: The Habits of Travel Bookers: How Americans Take Vacation

Free Report: The Habits of Travel Bookers: How Americans Take Vacation

Released: Sep 2015
Free Report: What Travel Brands Can Learn From Behavioral Economics

Free Report: What Travel Brands Can Learn From Behavioral Economics

Released: Jun 2015
Free Report: The Habits of Travel Bookers: Shopping Cart Abandonment

Free Report: The Habits of Travel Bookers: Shopping Cart Abandonment

Released: Mar 2015
Free Report: The Future of Personalized Marketing In Travel

Free Report: The Future of Personalized Marketing In Travel

Released: Sep 2014

Business Events Canada

Skift Trend Report: How Canada is Using Meetings to Drive Economic Development

Skift Trend Report: How Canada is Using Meetings to Drive Economic Development

Released: May 2019

CLC Lodging

Executive Focus Report: Hospitality & Marketing Summit

Executive Focus Report: Hospitality & Marketing Summit

Released: Jun 2021
Executive Focus Report: Business Travel and the Future of Work

Executive Focus Report: Business Travel and the Future of Work

Released: May 2021

CVENT

Skift Insights Deck: <br>Decoding Intelligent Sales — The Key to Winning Group Business in 2020

Skift Insights Deck:
Decoding Intelligent Sales — The Key to Winning Group Business in 2020

Released: Dec 2019
Skift Trend Report: <br>How Group Business Can Infuse Stability Into Hotel Revenue Management

Skift Trend Report:
How Group Business Can Infuse Stability Into Hotel Revenue Management

Released: Dec 2019
Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

Released: Dec 2018
How Technology is Disrupting the Multibillion Dollar Meetings Industry

How Technology is Disrupting the Multibillion Dollar Meetings Industry

Released: Sep 2018

Catalan Tourist Board

Skift Trends Report: Case Study Catalonia: How the Food Economy Drives Sustainable Tourism Development

Skift Trends Report: Case Study Catalonia: How the Food Economy Drives Sustainable Tourism Development

Released: Feb 2017

Cendyn

Enhancing Loyalty: Best Practices for CRM Systems in Asia-Pacific

Enhancing Loyalty: Best Practices for CRM Systems in Asia-Pacific

Released: Jun 2017
The Hotel Industry’s Automated Future: A Framework for AI With a Human Touch

The Hotel Industry’s Automated Future: A Framework for AI With a Human Touch

Released: Dec 2016
From Data to Action: The Future of Hospitality Marketing

From Data to Action: The Future of Hospitality Marketing

Released: Sep 2016

Cendyn One

Free Report: Hotel CRM: Enhancing Guest Profiles and Automating Communications

Free Report: Hotel CRM: Enhancing Guest Profiles and Automating Communications

Released: Jun 2016
From Data to Action: The Future of Hospitality Marketing

From Data to Action: The Future of Hospitality Marketing

Released: Jun 2015

Checkmate

Free Report: Messaging Strategies for Travel Brands in a Post-App Economy

Free Report: Messaging Strategies for Travel Brands in a Post-App Economy

Released: Mar 2016

Club Med

Skift Trend Report: The Evolution of Winter Travelers

Skift Trend Report: The Evolution of Winter Travelers

Released: Mar 2019
Free Report: The Evolution of the All-Inclusive Resort

Free Report: The Evolution of the All-Inclusive Resort

Released: Apr 2015

Criteo

Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Free Report: Cross-Device Tracking: Hyperbole Vs. Reality

Released: Oct 2016

Cvent

Skift Insights Deck: <br>Decoding Intelligent Sales — The Key to Winning Group Business in 2020

Skift Insights Deck:
Decoding Intelligent Sales — The Key to Winning Group Business in 2020

Released: Dec 2019
Skift Trend Report: <br>How Group Business Can Infuse Stability Into Hotel Revenue Management

Skift Trend Report:
How Group Business Can Infuse Stability Into Hotel Revenue Management

Released: Dec 2019
Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

Strategy Guide: How Hotels Can Book More Meetings and Events in 2019

Released: Dec 2018
How Technology is Disrupting the Multibillion Dollar Meetings Industry

How Technology is Disrupting the Multibillion Dollar Meetings Industry

Released: Sep 2018

Cvent Wedding Spot

Skift Trend Report: Weddings in a Digitally Native World – What Hotels and Special Event Venues Need to Know

Skift Trend Report: Weddings in a Digitally Native World – What Hotels and Special Event Venues Need to Know

Released: Mar 2020

Datalex

Free Report: The Airline Industry’s Connected Commerce Future

Free Report: The Airline Industry’s Connected Commerce Future

Released: Oct 2016

Egencia

Free Insights Deck: Bringing Satisfaction Back to Business Travel

Free Insights Deck: Bringing Satisfaction Back to Business Travel

Released: Jul 2017

Everymundo

Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman

Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman

Released: Sep 2015

Four Seasons Hotels And Resorts

Skift Trends Brief: The Trends Shaping Luxury Meetings and Events in 2017

Skift Trends Brief: The Trends Shaping Luxury Meetings and Events in 2017

Released: Feb 2017

Homewood Suites

Free Report: The Changing Business of Extended-Stay Hotels

Free Report: The Changing Business of Extended-Stay Hotels

Released: Sep 2014

IDeaS Revenue Solutions

Skift Strategy Guide: <br>Rethinking Revenue Strategy For Hoteliers

Skift Strategy Guide:
Rethinking Revenue Strategy For Hoteliers

Released: Apr 2019

IHG

Skift Trend Report: <br>Leveraging Hotel Loyalty to Design Successful Business Travel Programs

Skift Trend Report:
Leveraging Hotel Loyalty to Design Successful Business Travel Programs

Released: Dec 2019
Trend Report: Skift’s 2019 State of the Travel Advisor

Trend Report: Skift’s 2019 State of the Travel Advisor

Released: Jul 2019
Skift Trend Report: The Sustainable Future of Meetings and Events

Skift Trend Report: The Sustainable Future of Meetings and Events

Released: May 2019

ILTM

Building Brand Love and Loyalty in Luxury Hospitality

Building Brand Love and Loyalty in Luxury Hospitality

Released: Apr 2017
Building Brand Love and Loyalty in Luxury Hospitality

Building Brand Love and Loyalty in Luxury Hospitality

Released: Apr 2017

IMEX Group

Skift Report: The Rise of Midsize Cities in the Meetings Industry

Skift Report: The Rise of Midsize Cities in the Meetings Industry

Released: Feb 2018

Intrepid Travel

Skift Trend Report: Balancing Purpose and Profit

Skift Trend Report: Balancing Purpose and Profit

Released: Jul 2018

K11 ARTUS

Skift Trend Report: Reimagining Hospitality for Today’s Creative Class

Skift Trend Report: Reimagining Hospitality for Today’s Creative Class

Released: Mar 2019

Las Vegas Convention And Visitors Authority

Skift Trend Report: Leveraging Local Innovation in the Las Vegas Meetings Industry

Skift Trend Report: Leveraging Local Innovation in the Las Vegas Meetings Industry

Released: May 2018

Les Roches

Skift Insights Deck: The Future of Hospitality Entrepreneurship

Skift Insights Deck: The Future of Hospitality Entrepreneurship

Released: Jan 2017

Lyft

Free Data Deck: The Forces Shaping Business Travel

Free Data Deck: The Forces Shaping Business Travel

Released: Jun 2016

Marriott International Luxury Brands

Skift Trends Report: The Luxury Evolution

Skift Trends Report: The Luxury Evolution

Released: Dec 2017

Medallia Zingle

New Report: Five Contactless Hotel Technology Trends for 2021

New Report: Five Contactless Hotel Technology Trends for 2021

Released: Dec 2020

Meetings Mean Business

Defining Conventions as Urban Innovation and Economic Accelerators

Defining Conventions as Urban Innovation and Economic Accelerators

Released: Apr 2017
Free Report: What Millennials Want in Meetings

Free Report: What Millennials Want in Meetings

Released: Aug 2015

Momondo

Free Report: The Rise of the Immersive Traveler in a Time of Global Uncertainty

Free Report: The Rise of the Immersive Traveler in a Time of Global Uncertainty

Released: Sep 2016

OCTAVE Institute

Skift Trend Report: <br>The State of Global Wellness Travel

Skift Trend Report:
The State of Global Wellness Travel

Released: Nov 2019

Octave Institute

Skift Trend Report: <br>The State of Global Wellness Travel

Skift Trend Report:
The State of Global Wellness Travel

Released: Nov 2019

Ontario Culinary Tourism Alliance

Free Report: The Rise of Food Tourism

Free Report: The Rise of Food Tourism

Released: Feb 2015

Oracle Hospitality

New Report: Back to Hospitality — Getting Smarter and More Profitable in a Post-Covid World

New Report: Back to Hospitality — Getting Smarter and More Profitable in a Post-Covid World

Released: Jun 2021
Skift Report: A Data-Driven Look at Hospitality’s Recovery

Skift Report: A Data-Driven Look at Hospitality’s Recovery

Released: Jul 2020

Peak

Free Report: The Rise of Experiential Travel

Free Report: The Rise of Experiential Travel

Released: Jun 2014

Puerto Rico Tourism Company

Skift Trend Report: Puerto Rico Takes Its Place on the Tourism World Stage

Skift Trend Report: Puerto Rico Takes Its Place on the Tourism World Stage

Released: Oct 2019

ROKT

The Anatomy of the Upsell: Making the Most of Travel Transaction Moments

The Anatomy of the Upsell: Making the Most of Travel Transaction Moments

Released: Nov 2018

Revinate

Free Report: The Changing Nature of Hotel-Guest Relations

Free Report: The Changing Nature of Hotel-Guest Relations

Released: May 2015

Riskified

Skift Report: E-Commerce Fraud Protection for Travel Brands

Skift Report: E-Commerce Fraud Protection for Travel Brands

Released: Mar 2018

Sabre

Skift Insights Deck: Building a Diversified Distribution Strategy for The Modern Hotel

Skift Insights Deck: Building a Diversified Distribution Strategy for The Modern Hotel

Released: Nov 2018
Managed Travel’s Future is Seamless and Mobile

Managed Travel’s Future is Seamless and Mobile

Released: Jun 2017
Free Report: How Airlines Can Create a Customer-Centric Digital Experience

Free Report: How Airlines Can Create a Customer-Centric Digital Experience

Released: Apr 2016

Sabre Hospitality Solutions

Building a Diversified Hotel Distribution Strategy in the Era of Covid-19

Building a Diversified Hotel Distribution Strategy in the Era of Covid-19

Released: Dec 2020
Skift Insights Deck: A Hotelier’s Guide to the Future of Hospitality Merchandising

Skift Insights Deck: A Hotelier’s Guide to the Future of Hospitality Merchandising

Released: May 2019

Salesforce

Executive Focus Report: Loyalty & Subscription Summit

Executive Focus Report: Loyalty & Subscription Summit

Released: May 2021

Seera Group

Skift Trend Report: <br>Decoding the Saudi Arabian Travel and Tourism Industry

Skift Trend Report:
Decoding the Saudi Arabian Travel and Tourism Industry

Released: Nov 2019

SessionM, A Mastercard Company

Skift Trend Report: Five Hotel Loyalty Trends for 2020

Skift Trend Report: Five Hotel Loyalty Trends for 2020

Released: Jun 2020

Singapore Tourism Board

Skift Trends Report: The Rise of Transformative Travel

Skift Trends Report: The Rise of Transformative Travel

Released: Mar 2018

Siteminder

Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Released: Oct 2015

Skift Original

Skift Magazine, Issue 3: The Megatrends Defining Travel in 2016

Skift Magazine, Issue 3: The Megatrends Defining Travel in 2016

Released: Jan 2016
Lessons From Skift Global Forum 2015

Lessons From Skift Global Forum 2015

Released: Oct 2015
Skift Magazine, Issue 2: The Versus Issue

Skift Magazine, Issue 2: The Versus Issue

Released: Oct 2015
The Future of Guest Experience

The Future of Guest Experience

Released: Feb 2015
The Megatrends Defining Travel in 2015

The Megatrends Defining Travel in 2015

Released: Jan 2015
The Future of Travel Booking

The Future of Travel Booking

Released: Dec 2014
14 Global Trends That Defined Travel in 2014

14 Global Trends That Defined Travel in 2014

Released: Jan 2014
13 Trends That Will Define Travel in 2013

13 Trends That Will Define Travel in 2013

Released: Jan 2014
The 12 Biggest Travel Trends in 2012

The 12 Biggest Travel Trends in 2012

Released: Jul 2013

SkiftX

A Simple Guide to Everything We Do

A Simple Guide to Everything We Do

Released: Sep 2017

Smartling

Local Everywhere: How Travel Brands Are Facing Global Translation Challenges

Local Everywhere: How Travel Brands Are Facing Global Translation Challenges

Released: Jun 2016

Snapshot

Free Report: Hospitality Analytics: How Data Can Make Hotels Smarter

Free Report: Hospitality Analytics: How Data Can Make Hotels Smarter

Released: Dec 2015

Sojern

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Released: Jun 2021
Skift Trend Report: Co-Op Marketing For Destinations

Skift Trend Report: Co-Op Marketing For Destinations

Released: Sep 2020
Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Released: Sep 2019

Sojern

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

New Report: 6 Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Released: Jun 2021
Skift Trend Report: Co-Op Marketing For Destinations

Skift Trend Report: Co-Op Marketing For Destinations

Released: Sep 2020
Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Skift Trend Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Released: Sep 2019

Student Universe

Free Report: The State of Student Travel

Free Report: The State of Student Travel

Released: Oct 2014

Thailand Convention And Exhibition Bureau

Skift Trend Report: The Bright Future of Meetings And Events in Thailand

Skift Trend Report: The Bright Future of Meetings And Events in Thailand

Released: Mar 2020

The Venetian Resort

The Future of Event Technology: A Mix of Realities

The Future of Event Technology: A Mix of Realities

Released: Oct 2018

The Venetian Resort Las Vegas

SkiftX Trend Report: Navigating the Path Forward for Meetings and Events

SkiftX Trend Report: Navigating the Path Forward for Meetings and Events

Released: Nov 2020
Skift Trend Report: <br>How Technology Enhances the Meeting Attendee Experience

Skift Trend Report:
How Technology Enhances the Meeting Attendee Experience

Released: Nov 2019
Skift Trend Report: <br>Making Meetings Green<br>

Skift Trend Report:
Making Meetings Green

Released: Jul 2019
Skift Trend Report: <br>The Future of Wellness in Meetings and Events

Skift Trend Report:
The Future of Wellness in Meetings and Events

Released: Apr 2019
Beyond the Ballroom: Rethinking Luxury Experiences in Meetings

Beyond the Ballroom: Rethinking Luxury Experiences in Meetings

Released: Dec 2018
The Rise of Design Thinking in Meetings and Events

The Rise of Design Thinking in Meetings and Events

Released: Jul 2018

TravelClick

Skift Insights Deck: Soft Brands: Weighing the Risks, Rewards, and Realities

Skift Insights Deck: Soft Brands: Weighing the Risks, Rewards, and Realities

Released: Apr 2018

Travelport

Skift Insights Deck: Mobile and the Next Wave of Digital Disruption—A Look at the Future of Traveler Experience

Skift Insights Deck: Mobile and the Next Wave of Digital Disruption—A Look at the Future of Traveler Experience

Released: Oct 2017

TripActions

Report: Five Trends That Will Define the Future of Business Travel

Report: Five Trends That Will Define the Future of Business Travel

Released: Feb 2021
Skift Research Report: The State of Corporate T&E 2021

Skift Research Report: The State of Corporate T&E 2021

Released: Dec 2020
Skift Report: 10 Business Travel Trends for 2020

Skift Report: 10 Business Travel Trends for 2020

Released: Dec 2019
New Report: The State of Business Travel 2020

New Report: The State of Business Travel 2020

Released: Oct 2019
Skift Trend Report: <br>10 Business Travel Trends for 2019

Skift Trend Report:
10 Business Travel Trends for 2019

Released: Dec 2018

Trustpilot

Skift Trend Report: Five Unique Review Strategies to Grow Your Travel Business

Skift Trend Report: Five Unique Review Strategies to Grow Your Travel Business

Released: Jun 2019

Turkish Airlines

The 2018 Skift Global Business Traveler Report

The 2018 Skift Global Business Traveler Report

Released: Aug 2018

UrLife

Skift Trends Brief: The Power of Human Influence in Travel

Skift Trends Brief: The Power of Human Influence in Travel

Released: Jan 2017

UserTesting

Free Insights Deck: Using Customer-Centric Product Design to Stand Out in the Travel Industry

Free Insights Deck: Using Customer-Centric Product Design to Stand Out in the Travel Industry

Released: Aug 2017

Visit Mexico

Destination Mexico: The Evolution of Luxury Travel

Destination Mexico: The Evolution of Luxury Travel

Released: Dec 2016

VisitBritain

How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries

How UK Cities Excel at Hosting Conferences in Advanced and Creative Industries

Released: Jan 2018

ISeatz

Winning the Engagement War: Creating the Hotel of the Future With Ancillaries

Winning the Engagement War: Creating the Hotel of the Future With Ancillaries

Released: Sep 2018