The hospitality industry is rich with guest and marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key use cases for data in the hotel space — featuring experts from small hotels to large — and consider the future of data in terms of education, quality, business culture, resource allotment, and the rising call for third-party partnerships to put hospitality leadership in charge of the data it already owns.
This report will look into:
- Hotel leaders discuss the push for greater data infrastructure and leadership adoption of new technology
- The role of data analytics in hospitality strategies
- Practical insights and strategies around design, information technology, and balanced expectations in the hotel-data space