The hospitality industry is rich with guest and marketplace data, but it faces challenges in putting that data to use in the form of revenue-driving analytics. We look at key use cases for data in the hotel space — featuring experts from small hotels to large — and consider the future of data in terms of education, quality, business culture, resource allotment, and the rising call for third-party partnerships to put hospitality leadership in charge of the data it already owns.

This report will look into:

  1. Hotel leaders discuss the push for greater data infrastructure and leadership adoption of new technology
  2. The role of data analytics in hospitality strategies
  3. Practical insights and strategies around design, information technology, and balanced expectations in the hotel-data space

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