Business Travel
Amex GBT Details Its First AI Projects: ‘An Unlocker of Creativity’
Amex GBT has spent much of the year establishing strategy and working on experiments. Now it's time for deployment.
AI in Travel
Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.
Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.
Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events.
Online Travel
What Travel Tech Leaders Want From the Trump Administration
Travel tech leaders are uncertain exactly where they fall on the list of Trump's priorities, but they believe his policies will be good for innovation.
Startups
17 Travel Startups Raise $636 Million in 3 Weeks
The nearly $1 billion in fundraises in November has been driven by startups for hotel tech and flying taxis.
Experiences
AzgoXplore Launch: What This ‘Skyscanner’ for Attractions Is All About
With travel shifting to experiences, a tool to compare attractions makes perfect sense. The market is fragmented and competitive — and only the adaptable will thrive.
Short-Term Rentals
Florence’s Tourism Chief Says Short-Term Rental Crackdown Is Part of Overtourism Fight
Jacopo Vicini, a city councilor in Florence, explains that the city needs to take a tough stance on short-term rentals in its historic center. But that's just one part of a 10-point plan to preserve what makes the beautiful city appealing.
Tourism
New Report: Marriott Bonvoy’s Ticket to Travel — Redefining Traveler Priorities for 2025
Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.
Sponsored 
Travel Technology
Lighthouse CEO on What Comes After Raising $370 Million: More M&A, Better AI
Multiple travel tech startups have raised large sums of capital this year. At $370 million, Lighthouse's fundraise has been the largest by far.
Hotels
3 AI-Driven Insights for Hospitality Revenue Management Success in 2025
Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.
Sponsored 
Travel Technology
Sabre’s CEO Won’t Say if He’s Selling Hospitality Unit – He’s Talking Up Its Growth
Kurt Ekert says there's a lot of potential to grow Sabre's hotel and airline tech businesses, so no, it's not fully focused on distribution.
Short-Term Rentals
Airbnb’s AI Plan: No Chatbot, More Personalization
While many other travel companies have released AI chatbots, Airbnb determined that they're not good enough.