AI in Travel

Artificial intelligence (AI) is the dominant topic of the future in travel, and we’re keeping a close eye on it at Skift.

Breakthrough generative AI technology was released publicly by OpenAI last November, and a number of big-name travel companies have already responded. Expedia, Kayak, and more — including multiple startups — have started releasing experimental technologies that could lead to transformations in the way users discover, plan, and book travel.

Skift’s own Ask Skift AI deep search tool gives readers extensive insight into the business of travel by training artificial intelligence on the complete archives of Skift, Skift Research, Airline Weekly, Skift Meetings, Daily Lodging Report, and Skift Live events. 

Airlines

Air Canada Ordered to Pay for Its Chatbot’s False Info

The AI that powers the latest chatbot craze is still in the experimental phase, but not everyone knows that. This example brings into question whether companies should be more cautious about experimenting with unreliable tech.

Air Canada Ordered to Pay for Its Chatbot’s False Info

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction
smart_toy

Skift AI Travel Newsletter

AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.

Startups

Heart Aerospace Raises $107 Million for Hybrid-Electric Airplane: Startup Funding Roundup

The jury is still out on whether either of these sectors will be able to carve a secure space in the industry.

Heart Aerospace Raises $107 Million for Hybrid-Electric Airplane: Startup Funding Roundup

Travel Technology

Hotel Tech Company Duve Acquires Competitor to Advance AI Tools

Even startups that began experimenting early with generative AI generally aren’t seeing a payoff yet in terms of revenue. But they are generating interest from buyers that want their workers and intellectual property.

Hotel Tech Company Duve Acquires Competitor to Advance AI Tools

Travel Technology

Choice Hotels Is Fully in the Amazon Cloud. Now Comes AI.

All hotel companies will eventually need to be completely in the cloud to take full advantage of new tech like generative AI.

Choice Hotels Is Fully in the Amazon Cloud. Now Comes AI.

Business Travel

TravelPerk Raises $104 Million to Advance AI for Travel Expenses

TravelPerk is another example of a company rethinking employee roles by using the latest advancements in artificial intelligence.

TravelPerk Raises $104 Million to Advance AI for Travel Expenses

Travel Technology

Six Flags Adding AI and Metaverse in Partnership With Google

Visitors don't necessarily think of advanced AI and extended reality when they book an amusement park trip, but Six Flags is trying to change that.

Six Flags Adding AI and Metaverse in Partnership With Google

Travel Technology

Travel Tech Platform Mondee Cuts Marketing Jobs: ‘They Are Being Replaced by AI.’

Most companies have resisted saying that AI could displace jobs. Mondee is being very clear about it.

Travel Tech Platform Mondee Cuts Marketing Jobs: ‘They Are Being Replaced by AI.’

News Blog

IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case. Credit: Sebastian Somloi, SOVISO Instead of the usual AI tools - which can often yield incorrect results and a lack…

Startups

Steller Raises $5 Million for AI Trip Planner: Startup Funding Roundup

Another two AI-powered trip planners have raised money this month, plus a startup that detects bed bugs and a new eSIM app.

Steller Raises $5 Million for AI Trip Planner: Startup Funding Roundup