In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel empowering them with the tools and information to respond appropriately to customer needs, and to raise purchase rates of ancillary and a-la-carte products and services.

Download this report to learn:

  • The psychology of personalization as a retail driver and proactive customer service.
  • Why mapping the end to end passenger experience is critical to the design of effective customer-centric systems which build brand preference and loyalty.
  • How airlines who have embarked on customer-centric digital systems deployment have tailored their offerings to fit their brand and their customers’ particular needs.

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