As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.
The report examines:
- Rising trends affecting global content marketing.
- The digital touchpoints and consumer journey for today’s international traveler.
- How enterprise translation management software streamlines content operations and provides scaleability for global travel brands.