Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.

The report examines:

  • The rise of messaging platforms like SMS, WhatsApp, WeChat and Facebook Messenger as the dominant form of traveler communication.
  • Strategies for travel brands to hone their conversational, one-to-one marketing skills.
  • How to best implement messaging technology and streamline operations.


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