Today’s messaging platforms provide an appealing alternative to native apps, welcoming in a new framework for how the travel industry reaches its customers. Smart marketers are adapting to this change, ringing in a new era of better customer service and streamlined operations. Welcome to the Post-App Economy.
The report examines:
- The rise of messaging platforms like SMS, WhatsApp, WeChat and Facebook Messenger as the dominant form of traveler communication.
- Strategies for travel brands to hone their conversational, one-to-one marketing skills.
- How to best implement messaging technology and streamline operations.
Preview the report: