Smart travel marketers are shifting the way they think about the customer journey and focusing more on the moments that take place after a transaction is made. This report looks at concepts in behavioral science and psychology as it relates to customer experience to help travel brands better understand the minds of their customers.

The report examines:

  • How psychology and behavioral science can be applied to the customer journey.
  • How surprise and delight moments create brand loyalty.
  • Cognitive tactics travel brands can use to build long-lasting relationships with customers.

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