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Free Report: Online Marketing and Distribution Strategies for Independent Hotels

Independent hotels compete in an industry that’s dominated by massive marketing budgets from chain-affiliated brands to online booking sites and Google. An online marketing and distribution strategy that integrates best practices across multiple channels, plus consideration of the mobile traveler and the social web is key to capturing and retaining guests. This paper provides an…

Free Report: Online Marketing and Distribution Strategies for Independent Hotels
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Free Report: The Habits of Travel Bookers: How Americans Take Vacation

It’s all too clear that Americans still take the all-work no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.

Free Report: The Habits of Travel Bookers: How Americans Take Vacation
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Free Report: 5 Takeaways for Startups Building the Future of Travel

The travel industry’s landscape is changing by way of innovation and disruption from the startup world. This paper maps the entrepreneurial journey and lays out essential takeaways for the travel companies of tomorrow.

Free Report: 5 Takeaways for Startups Building the Future of Travel
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Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and renewed attention to content can drive direct-channel conversions - sparing airlines steep third-party fees while growing loyalty and market share among new and existing segments…

Free Report: Airlines and Direct-Channel Booking: Cutting Out the Middleman
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Free Report: What Millennials Want in Meetings

Millennial meeting attendees value face-to-face networking at meetings and events just as much as previous generations. Recognizing this, forward thinking industry stakeholders are implementing next generation meeting design and event technologies that are more aligned with Millennials’ generational preferences.

Free Report: What Millennials Want in Meetings
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Skift Report, Free To Download: The Big Business of LGBT Travel

Skift released a premium Trends report last year, on the big business of Lesbian, gay, bisexual, and transgender travel. In light of the historic U.S. Supreme Court decision making gay marriage legal all over United States, we are making this report available for download, for free! Understand the key trends in the very lucrative business…

Skift Report, Free To Download: The Big Business of LGBT Travel
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Free Report: What Travel Brands Can Learn From Behavioral Economics

In the digital age of limitless choices, consumer decision making has become even more difficult. Behavioral economics, the study of how and why we make choices, can teach travel marketers new ways to understand travel bookers and new tactics to guide them towards making purchasing decisions.

Free Report: What Travel Brands Can Learn From Behavioral Economics
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From Data to Action: The Future of Hospitality Marketing

Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway.

From Data to Action: The Future of Hospitality Marketing
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Free Report: Lifestyle Habits of the 24/7 Business Traveler

The needs of the modern business traveler are changing. As efficiency and healthy living have become top priorities, travel brands would be smart to listen to the evolving desires of road warriors in order to win more business and build better loyalty.

Free Report: Lifestyle Habits of the 24/7 Business Traveler
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Free Report: The Changing Nature of Hotel-Guest Relations

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers.

Free Report: The Changing Nature of Hotel-Guest Relations