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Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.
Adobe + Skift | 7 years ago
The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!
Datalex + Skift | 8 years ago
The 'What Keeps CMOs Up At Night?' eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift talked with 25 of the leading voices in global marketing from all across the…
Boxever + Skift | 8 years ago
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle. This trend report brings visibility into the market, shedding insight into the best practices and opportunities for innovation.
Criteo + Skift | 8 years ago
In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how to best guide customers to the purchase.
Big data is driving opportunities to create loyalty and conversions for the hospitality industry, but it’s also posing challenges. The key to leveraging the power of customer information is to bring these datasets together. This report examines how to do that, and the value that can be extracted from big data once integration is underway.
Cendyn + Skift | 8 years ago
Despite perceived travel risks and uncertainty about the global state of affairs, travelers are growing savvier and more resilient than ever. There’s a new kind of geopolitically-aware traveler who remains determined to make the most of the world, live without fear to have deeper, more immersive experiences.
8 years ago
“Platform” companies like Airbnb, Amazon and Uber have reinvented their respective industries by seamlessly linking together all aspects of their operations and customer experience into a single system. The lessons from this model are especially relevant in the hotel industry, where a more holistic approach can work wonders for guest satisfaction, property efficiency and revenue.
ALICE + Skift | 8 years ago
The Forces Shaping Business Travel Data Deck paints a picture of the business travel landscape and the trends impacting the business traveler of the future through a curation of charts, stats, and data. We’re looking at how mobile habits, the changing demographics of the workforce, and the rise of the sharing economy are shifting the…
Lyft + Skift | 8 years ago
As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and…
Smartling + Skift | 8 years ago