Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well.

This report examines:

  • What is the enhanced guest profile?
  • How can we redefine guest lifecycles in the data-analytics age?
  • What can automation do with new insights as hotels aggregate and analyze data?

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