Top 10 Most Popular Travel Brands on YouTube in May
Photo Credit: Still from Turkish Airline's "Epic Pool Dunk" video. YouTube / Turkish Airlines
Skift Take
Encourage your audience to revel in summer fun and dare them to broaden their cultural horizons.
YouTube turned nine on May 29th and just days later the video for "Gangnam Style" became the first video to hit two billion views.
Psy's success turned him into an ambassador for everything, including Korean tourism (read more about viral videos in "The Rise of Destination Marketing Through Movies and TV"), but he wasn't the biggest travel success on YouTube this month.
According to the 2,000 brands that SkiftIQ tracks, 42 more brands published videos this month, up from 348 in April. The total number of videos increased from 2,221 to 2,626 in May.
Similar to last month's findings, the destinations sector produced the most videos industry-wide, while airlines came in second with 278 more videos, totaling to 672. Surprisingly, airports -- not airlines nor destinations -- repo
