The race is on to prove eSAF supply can catch up with Europe’s mandates. But with plants taking four years to build, policymakers may have to consider adjusting their targets.
With green marketing collapsing and net-zero plans unravelling, the industry must finally face reality: Its current climate strategy won’t work. A fundamental rethink begins now.
While most airlines chase operational efficiency and cost-cutting, carriers like KLM, Finnair, Fiji Airways, and Air Tahihi Nui are winning customer loyalty through a strong national identity and cultural touches that create emotional bonds.
The increasing cost pressures to avoid Russian airspace for flights to China have put Western airlines in a difficult situation. This has forced them to consider halting flights to China, which in turn is benefitting Chinese airlines.
After leaving Hong Kong in 2022, Shanghai was Virgin Atlantic's final Chinese destination. The development comes amid a broader retreat among some Western carriers.