Articles tagged “youtube”

Travel Influencers Say YouTube is Still Their Sweet Spot

Travel Influencers Say YouTube is Still Their Sweet Spot

Tom Samiljan, Bloomberg

It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.

2 weeks ago

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Dan Peltier, Skift

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

7 months ago

The Most Viewed Travel YouTube Videos of 2016

The Most Viewed Travel YouTube Videos of 2016

Dan Peltier, Skift

As other video platforms have grown their audiences during the past year, YouTube's audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.

8 months ago

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

Grant Martin, Skift

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

1 year ago

The Most Viewed Travel YouTube Videos of 2015

The Most Viewed Travel YouTube Videos of 2015

Dan Peltier, Skift

Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.

2 years ago

Best Travel Ads this Week: Booking Sites Get Cheeky

Best Travel Ads this Week: Booking Sites Get Cheeky

Joyce Manalo, Skift

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

2 years ago

Best Travel Ads this Week: Father’s Day Pride

Best Travel Ads this Week: Father’s Day Pride

Joyce Manalo, Skift

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

2 years ago

New Trends Report: Digital Video Marketing Strategies for Travel Brands

New Trends Report: Digital Video Marketing Strategies for Travel Brands

Joyce Manalo, Skift

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

2 years ago

Best Travel Ads This Week: The World Is Your Oyster

Best Travel Ads This Week: The World Is Your Oyster

Joyce Manalo, Skift

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

2 years ago

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

Jason Clampet, Skift

Baldanza is right in his cynicism -- flyers almost always focus on price first -- but we still will avoid flying Spirit whenever we can.

2 years ago

Malaysia Airlines Tries to Hit ‘Reset’ With Two Short Films

Malaysia Airlines Tries to Hit ‘Reset’ With Two Short Films

Joyce Manalo, Skift

Regaining the trust from flyers after two crashes is a daunting task, but Malaysia Airlines forges ahead.

2 years ago

Carnival Turns to Samantha Brown to Teach People How to Cruise

Carnival Turns to Samantha Brown to Teach People How to Cruise

Joyce Manalo, Skift

Pick the right personality who your brand's target audience can relate to.

2 years ago