Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.
Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.
Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.
June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.
Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.
Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.
Baldanza is right in his cynicism -- flyers almost always focus on price first -- but we still will avoid flying Spirit whenever we can.
Regaining the trust from flyers after two crashes is a daunting task, but Malaysia Airlines forges ahead.
Pick the right personality who your brand's target audience can relate to.
Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.