Dennis Schaal, Skift
If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.
1 year ago
Pixability + Skift
Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.
2 years ago
Tom Samiljan, Bloomberg
It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.
3 years ago
Dan Peltier, Skift
Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.
3 years ago
Dan Peltier, Skift
As other video platforms have grown their audiences during the past year, YouTube's audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.
3 years ago
Grant Martin, Skift
Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.
4 years ago
Dan Peltier, Skift
Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.
5 years ago
Joyce Manalo, Skift
Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.
5 years ago
Joyce Manalo, Skift
June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.
5 years ago
Joyce Manalo, Skift
Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.
5 years ago
Joyce Manalo, Skift
Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.
5 years ago
