Articles tagged “youtube”

Online Travel

Social Media Influencers Sync With Startup Tools to Sell Travel

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Social Media Influencers Sync With Startup Tools to Sell Travel

Online Travel

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Trivago Guy, RIP — You and Your Fellow Stars Have Been Retired From Travel TV Commercials

Hotels

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

It's never any fun when companies are reluctant to speak ill of competitors. But, when it comes to wooing hosts, little Vrbo believes it needs to explicitly tell hosts what it can do that giant Airbnb can't. The pitch may be useful in attracting a segment of hosts.

Vrbo Explicitly Trashes Airbnb in New Host Recruitment Campaign

Online Travel

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

YouTube’s Huge Recent Ad Gains Pose Challenge for Travel’s TV Advertisers

Online Travel

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage.

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Online Travel

Google’s Soaring Ad Revenue Gets Little Help From Travel

Google's advertising revenue and profits skyrocketed during the fourth quarter — although travel industry spend didn't drive the results. As with other industries, travel advertisers will likely flock to YouTube for brand promotions when demand returns.

Google’s Soaring Ad Revenue Gets Little Help From Travel

Online Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

The Big-Tech Backlash Is Coming for Digital Advertising in Travel
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Online Travel

Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram

Pixability’s new eBook digs into how travel brands are using video across YouTube, Facebook, and Instagram, which travel brands have seen success with video, and the video strategies that are most effective for each platform.

Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram

Online Travel

Travel Influencers Say YouTube is Still Their Sweet Spot

It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.

Travel Influencers Say YouTube is Still Their Sweet Spot

Online Travel

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists