With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.
Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.
Aligning the brand message with the meaning of home and the feeling of belonging during the holidays is like a gift that gives back.
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
The joy of giving and receiving was appreciated by hotel brands and fans.
It is no surprise that most of the locations are tourist destinations, with the exception of two sites in Russia.
Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.
Connect with your audience's passions by giving them something to do that is worthy enough to share.
Balancing brand history, personal perspectives, and user generated content is the trifecta of acquisition and engagement.
It is possible to have noteworthy activity on social media and still come out on top without a brand bash.