Joyce Manalo, Skift
With only a few weeks left before 2014 ends, travel brands are already seeing a rise in activity on Twitter. Hopefully, airlines and hotels have been able to staff their Twitter social media care teams with enough relief.
4 years ago
Joyce Manalo, Skift
Brands that are planning their 2015 marketing budgets should consider how they will allocate resources to producing original photographs or leveraging user-generated content -- or both -- on Instagram.
4 years ago
Joyce Manalo, Skift
Aligning the brand message with the meaning of home and the feeling of belonging during the holidays is like a gift that gives back.
4 years ago
Joyce Manalo, Skift
Travelers had more or less made up their minds about where they're headed for the upcoming holiday, which may have diverted their attention from destinations' social media channels.
4 years ago
Joyce Manalo, Skift
The joy of giving and receiving was appreciated by hotel brands and fans.
4 years ago
Joyce Manalo, Skift
It is no surprise that most of the locations are tourist destinations, with the exception of two sites in Russia.
4 years ago
Joyce Manalo, Skift
Airlines' huge followings are the source of monumental moves in social interactions and acquisitions.
4 years ago
Joyce Manalo, Skift
Connect with your audience's passions by giving them something to do that is worthy enough to share.
4 years ago
Joyce Manalo, Skift
Balancing brand history, personal perspectives, and user generated content is the trifecta of acquisition and engagement.
4 years ago
Joyce Manalo, Skift
It is possible to have noteworthy activity on social media and still come out on top without a brand bash.
4 years ago
Joyce Manalo, Skift
As they say, timing is everything.
4 years ago
Joyce Manalo, Skift
National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.
4 years ago