Building up an affiliate network became a great marketing tool for Travelstart in South Africa a decade ago because print ads weren't effective. The incumbent competitors weren't particularly effective because they had no focus on e-commerce.
Last year's visa changes severely hurt South African tourism. A weak currency may be just what it needs to get people back.
South Africa is trying to balance the nation's security needs against the negative impact that visa requirements have on visitation numbers.
South Africa will need to be able to tell a story about why its wine country is distinctive from the others. If it can do this, it gives international visitors the reason they need to make the long trek.
The severely low rain volume is more challenging for certain animals in Kruger park, such as hippos and buffalo.
Destinations from Vienna to Los Angeles are promoting their smart city infrastructure and technology to engage meeting planners and attendees.
The attempt to reduce child trafficking by instituting requirements for young travelers to carry documentation also caused a big fall off in youth tourism.
Smart countries have moved or are moving to visa on demand. South Africa is not one of those.
The proof is now in the pudding for South Africa as travelers choose other destinations where the visa process is simpler or where one doesn't exist at all.
Marriott's likely learned enough from Protea in the last year that it is making the move with plenty of knowledge of the market.