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Articles tagged “research reports”

Online Travel

New Skift Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

New Skift Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Hotels

New Skift Research Report: The State of Loyalty in Hospitality 2017

For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather than at the brand level.

New Skift Research Report: The State of Loyalty in Hospitality 2017
insights

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Announcements

Announcing Early Access to Skift Daily Stories for Research Subscribers Only

Skift Research subscribers now get most Skift news stories first.

Announcing Early Access to Skift Daily Stories for Research Subscribers Only

Hotels

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

There ain't no such thing as a free booking.

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

Hotels

New Skift Research Report: 2017 Outlook on Hotel Direct Booking

This is our most comprehensive and actionable report outlining the current state and potential future of hotel marketing and distribution.

New Skift Research Report: 2017 Outlook on Hotel Direct Booking

Hotels

Hotels Reap More Profits But Aren’t Yet Winning the Direct Booking Wars

Hoteliers know that, regardless of where we are in the cycle, it pays to know how to manage your spending.

Hotels Reap More Profits But Aren’t Yet Winning the Direct Booking Wars

Media and PR

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Tourism

New Skift Research Report: The State of Destination Marketing 2017

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

New Skift Research Report: The State of Destination Marketing 2017

Announcements

New Research Products: More Data and More Insights Now Available

Get even deeper insight into the travel industry with two new products from Skift Research.

New Research Products: More Data and More Insights Now Available

Online Travel

A Data Dive Into European Venture Capital: Top Companies by Funding

Diving into the data of European VC reveals that while new tech-hubs are emerging, the landscape is still vastly dominated by the traditional trio of well-established tech-hubs. Namely London, Paris, and Berlin.