Articles tagged “research reports”

How Travel Marketers Are Measuring Content Marketing Success

How Travel Marketers Are Measuring Content Marketing Success

Dave Montali, Skift

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

4 days ago

New Skift Research Report: The State of Content Marketing in Travel 2017

New Skift Research Report: The State of Content Marketing in Travel 2017

Luke Bujarski, Skift

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

2 weeks ago

Introducing: Skift Analyst Sessions for Research Subscribers Only

Introducing: Skift Analyst Sessions for Research Subscribers Only

Luke Bujarski, Skift

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

3 weeks ago

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

Jared Wein, Skift

Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.

4 weeks ago

Wyndham Destination Network: A Giant Among Vacation Rental Property Management

Wyndham Destination Network: A Giant Among Vacation Rental Property Management

Dave Montali, Skift

Wyndham Destination Network has positioned itself as the largest property management company in vacation rentals, and is now using its size to optimize performance by rolling out company-wide yield management and cross-selling abilities.

4 weeks ago

Tours and Activities Providers Still Have Doubts About the Internet

Tours and Activities Providers Still Have Doubts About the Internet

Dave Montali, Skift

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

2 months ago

New Skift Research Report: State of Tours and Activities Tech 2017

New Skift Research Report: State of Tours and Activities Tech 2017

Luke Bujarski, Skift

Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.

2 months ago

Disney Deep Dive: The Economics of Hong Kong Disneyland Resort

Disney Deep Dive: The Economics of Hong Kong Disneyland Resort

Dave Montali, Skift

Disney's international parks act as key consumer touch-points that drive brand awareness and cross-monetization of content in new markets. Macroeconomic issues in outbound mainland China tourism have impacted Hong Kong recently, but those pressures are abating and new park expansion projects should stabilize attendance trends.

2 months ago

Understanding Disney’s Domestic Hotel Strategy

Understanding Disney’s Domestic Hotel Strategy

Jared Wein, Skift

Disney's unique theme park experience gives the company strong pricing power in the U.S., allowing Disney to consistently raise ticket prices above the inflation rate while growing attendance at the same time. By owning hotels on its properties, Disney is able to maintain an immersive experience, leading to high occupancy rates and steady growth in spending per room. The theme parks feed the hotels with guests and the hotels reinforce the park experience. This has, and will continue to be, a lucrative cycle for Disney.

2 months ago

Shifting Demographics and the Impact on Family Travel

Shifting Demographics and the Impact on Family Travel

Dave Montali, Skift

Travel has been democratized over the past decades; U.S. families now spend $150 billion yearly on travel.

3 months ago

What Family Travelers Really Think About Alternative Accommodations

What Family Travelers Really Think About Alternative Accommodations

Dave Montali, Skift

Family travelers mostly prefer the upper-class hotel range when traveling, yet when it comes to alternative accommodation they are much more open-minded.

3 months ago

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

New Skift Research: Decoding the Lucrative U.S. Family Traveler Segment

Luke Bujarski, Skift

In a good year, American families spend as much as $150 billion on travel, according to our most recent market sizing estimates. It's a huge yet often misunderstood opportunity. Knowing what makes families tick, i.e. their motivations and obstacles to travel, as well as preferences for different types of experiences, is of paramount importance for travel marketers, especially in this era of personalized and bespoke travel.

3 months ago