Luke Bujarski, Skift
A successful TripAdvisor transformation into ecommerce would go down as one of the smartest pivots in online travel history.
5 days ago
Dave Montali, Skift
With OTAs offering their own loyalty programs consumers are faced with endless programs in the hotel space. Everyone is a loyalty program member everywhere, that's loyalty in 2017.
1 week ago
TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.
2 weeks ago
For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather than at the brand level.
1 month ago
Rafat Ali, Skift
Skift Research subscribers now get most Skift news stories first.
There ain't no such thing as a free booking.
This is our most comprehensive and actionable report outlining the current state and potential future of hotel marketing and distribution.
2 months ago
Deanna Ting, Skift
Hoteliers know that, regardless of where we are in the cycle, it pays to know how to manage your spending.
Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.
Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.
Get even deeper insight into the travel industry with two new products from Skift Research.
3 months ago
Diving into the data of European VC reveals that while new tech-hubs are emerging, the landscape is still vastly dominated by the traditional trio of well-established tech-hubs. Namely London, Paris, and Berlin.
