Articles tagged “research reports”

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

TripAdvisor: Non-Hotel Revenue Could Reach One-Third of Total by 2020

Luke Bujarski, Skift

A successful TripAdvisor transformation into ecommerce would go down as one of the smartest pivots in online travel history.

5 days ago

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Consumers Are Facing a Glut of Loyalty Programs in Hospitality

Dave Montali, Skift

With OTAs offering their own loyalty programs consumers are faced with endless programs in the hotel space. Everyone is a loyalty program member everywhere, that's loyalty in 2017.

1 week ago

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

New Research Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel 2017

Luke Bujarski, Skift

TripAdvisor has potential to become more than a hotel booking engine, but it needs to get hotels humming and profitable to give management additional runway to fulfill that vision.

2 weeks ago

New Research Report: The State of Loyalty in Hospitality 2017

New Research Report: The State of Loyalty in Hospitality 2017

Luke Bujarski, Skift

For today's hospitality brands, loyalty programs are as much about repeat customers as they are about controlling distribution costs. Often times that means strategy at the property level, rather than at the brand level.

1 month ago

Announcing Early Access to Skift Daily Stories for Research Subscribers Only

Announcing Early Access to Skift Daily Stories for Research Subscribers Only

Rafat Ali, Skift

Skift Research subscribers now get most Skift news stories first.

1 month ago

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

Dave Montali, Skift

There ain't no such thing as a free booking.

1 month ago

New Research Report: 2017 Outlook on Hotel Direct Booking

New Research Report: 2017 Outlook on Hotel Direct Booking

Luke Bujarski, Skift

This is our most comprehensive and actionable report outlining the current state and potential future of hotel marketing and distribution.

2 months ago

Hotels Reap More Profits But Aren’t Yet Winning the Direct Booking Wars

Hotels Reap More Profits But Aren’t Yet Winning the Direct Booking Wars

Deanna Ting, Skift

Hoteliers know that, regardless of where we are in the cycle, it pays to know how to manage your spending.

2 months ago

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Nearly Half of Tourism Boards Think Working With Influencers Is a Good Idea

Dave Montali, Skift

Influencers are increasingly important for DMOs looking to reach and engage with its audience over social media. Overall they are also considered as a good ROI.

2 months ago

New Research Report: The State of Destination Marketing 2017

New Research Report: The State of Destination Marketing 2017

Luke Bujarski, Skift

Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.

2 months ago

New Research Products: More Data and More Insights Now Available

New Research Products: More Data and More Insights Now Available

Luke Bujarski, Skift

Get even deeper insight into the travel industry with two new products from Skift Research.

3 months ago

A Data Dive Into European Venture Capital: Top Companies by Funding

A Data Dive Into European Venture Capital: Top Companies by Funding

Dave Montali, Skift

Diving into the data of European VC reveals that while new tech-hubs are emerging, the landscape is still vastly dominated by the traditional trio of well-established tech-hubs. Namely London, Paris, and Berlin.

3 months ago