Skift Take

Skift Research subscribers now get most Skift news stories first.

Today we are announcing a major step in our evolution as a business: The amazing daily Skift news coverage you read every morning will now be released a day earlier for annual subscribers to Skift Research with our new Early Access service. This builds on our effort to make Skift Research the most useful subscription in all of travel intelligence.

As we promised at the start of this year, we are on a mission to transform our Skift Research services from nice-to-have, to a must-have resource with daily utility value for smart decision-makers and savvy executives in travel.

Early Access means our exclusive and original daily stories, whether news or analysis or enterprise features, will now be available a day earlier around 5 p.m. EST for our paid annual Research subscribers only. Everyone else will first see them in our daily newsletter which for most of our email newsletter readers is around 7:30 a.m. the following day.

Early Access won’t change anything for the non-subscribers, it just means paid Research subscribers will get the jump on their competitors about the big happenings in the global travel industry.

You can read more about the business behind this idea over on Skift Team Blog. 

Subscribers will have access to deep original analysis like these stories below, for example, before anyone else does:

How to Use Early Access

If you are a Skift Research Subscriber, log into your account at, and then as you browse our daily news feed at, you will see the stories in Early Access before any non-subscribers do.

As a paid subscriber you can still share the Early-Access story headlines/links on social media, and “unlock” it for other general readers if they click on it, provided they are at least an email newsletter subscriber of Skift.

This is just the start of additional services and tools we will add through the rest of the year for Skift Research subscribers. These include email alerts on new stories as they come in for Early Access, a mobile app for Research subscribers for offline reading, and more.

This year we have added subscriber-only Analyst Sessions (recorded webinars) and Data Sheets, in addition to the 20 research reports we come out with every year.

Join now to get the amazing Skift reportage, earlier than anyone else.



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Tags: research reports

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