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Articles tagged “research reports”

Startups

The Venture Capital Funding Gap in European Travel

Venture capital's returns are usually achieved in the long-term, a great match for pension funds. However, European pension funds are still reluctant to allocate money to VC, considering it a risky venture.

Dave Montali, Skift | 7 years ago

The Venture Capital Funding Gap in European Travel

Online Travel

New Skift Research Report: European Venture Investment Trends in the Travel Industry 2017

Europe is finally warming up to the American-style, risk big and risk early venture investment culture that has given birth to so many tech megabrands out of Silicon Valley.

Luke Bujarski, Skift | 7 years ago

New Skift Research Report: European Venture Investment Trends in the Travel Industry 2017
insights

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Skift Research products provide deep analysis, data, and expert research on the companies and trends that are shaping the future of travel.

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Media and PR

Content Marketing in Travel Has Moved From Niche to Mainstream

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

Dave Montali, Skift | 7 years ago

Content Marketing in Travel Has Moved From Niche to Mainstream

Media and PR

How Travel Marketers Are Measuring Content Marketing Success

With content marketing's move into the mainstream the next step for companies to master is measuring its performance and success.

Dave Montali, Skift | 7 years ago

How Travel Marketers Are Measuring Content Marketing Success

Media and PR

New Skift Research Report: The State of Content Marketing in Travel 2017

If content marketing is all about storytelling, then "travel" should be about the easiest vertical to storytell around. That is, unless, you have every other destination, hotel, and airline telling the same story.

Luke Bujarski, Skift | 7 years ago

New Skift Research Report: The State of Content Marketing in Travel 2017

Announcements

Introducing: Skift Analyst Sessions for Research Subscribers Only

Skift Research is launching a new product for our growing subscriber community. Our Analyst Sessions will feature insights and opinions from our seasoned bench of analysts, editors and special guests ready to debate the big questions about the future of travel.

Luke Bujarski, Skift | 7 years ago

Introducing: Skift Analyst Sessions for Research Subscribers Only

Media and PR

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

Facebook’s ability to retarget consumers combined with the ads being visual, aspirational, cost-effective, and largely in-app for Facebook’s massive and highly-engaged user base will make the platform an increasingly important tool for the travel industry.

Jared Wein, Skift | 7 years ago

New Skift Research Report: A Deep Dive Into Facebook’s Impact on Travel

Hotels

Wyndham Destination Network: A Giant Among Vacation Rental Property Management

Wyndham Destination Network has positioned itself as the largest property management company in vacation rentals, and is now using its size to optimize performance by rolling out company-wide yield management and cross-selling abilities.

Dave Montali, Skift | 7 years ago

Wyndham Destination Network: A Giant Among Vacation Rental Property Management

Business Travel

Tours and Activities Providers Still Have Doubts About the Internet

T&A's love-hate relationship with the internet continues. They love the online reviews, but are reluctant to use the internet as a distribution channel.

Dave Montali, Skift | 7 years ago

Tours and Activities Providers Still Have Doubts About the Internet

Business Travel

New Skift Research Report: State of Tours and Activities Tech 2017

Sophistication and adoption of back-end technology on the supply side is getting to a point where the big players in online travel are taking the tours and activities segment seriously. It's an expanding growth opportunity for new and direct revenue streams across the entire traveler journey, beyond core transport and accommodations products.

Luke Bujarski, Skift | 7 years ago

New Skift Research Report: State of Tours and Activities Tech 2017