New Skift Research Report: The State of Destination Marketing 2017
Skift Take
Tourism bureaus are staring down numerous crossroads these days. Technology is disrupting long established content, advertising, marketing, and fundraising best practices in destination marketing. Hear from your peers to learn what's sticking, and what's not.
Today we are launching the latest report for our Skift Research subscribers. The State of Destination Marketing 2017 highlights our findings and perspectives from months of interviews and data collection efforts from tourism bureau executives, marketing experts, and technologists.
Skift Research annual subscribers also gain access our Data Sheet: Digital Destinations Global DMO Survey Results 2017. We collected over 300 responses from destination marketing organizations worldwide to assess budget, spend on marketing, r
