Skift Travel News Blog

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars.

Using astrocartography – a form of locational astrology – Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched to Moxy hotels across the globe. 

As part of the campaign, the Moxy website will also feature regular astrology-based insights and interactive content, along with a new ‘Sip by Sign’ drinks menu, bespoke localized programming and a star-inspired twist on the Moxy Bedtime Stories program. 

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace’, with the aim of inspiring curiosity ‘for every type of traveller.’

The campaign video follows four characters as they explore Abu Dhabi for the first time, with destinations featured in the campaign including Al Ain Oasis, Louvre Abu Dhabi, Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, and the Al Wathba Fossil Dunes.

You can take a look at the video below:

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’.

For December, any guests who are looking to celebrate with friends through Uber Charter will have the opportunity to experience one of Uber’s festive buses, which offers holiday inspired amenities including karaoke, holiday lights, photo props and more.

The festive karaoke coaches will be available to users in New York City, Los Angeles, Miami, Chicago and Washington, D.C, and are bookable in the Uber and Uber Eats apps. 

In addition to the festive party buses, Uber will also be looking to continue to spread the holiday cheer through a number of initiatives, including a Dr. Seuss inspired Christmas kit, reindeer outfits for its delivery robots in select U.S. cities, and gift collections curated by a number of celebrities.

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

Skift had earlier highlighted the country’s 16-year gap in robust tourism promotion. The country had developed a comprehensive consumer campaign in 2021, which had then been shelved.

The new campaign is set to unfold in phases, initially focusing on communicating the restoration of stability in the country and its readiness to welcome tourists, this will run through February. Subsequent stages will elaborate on the central theme of “You’ll come back for more,” targeting key source markets of Sri Lanka Tourism.

Ogilvy, the creative agency behind the campaign, based its strategy on insights revealing that over 30% of tourists visiting Sri Lanka are repeat travelers.

The government has also urged the private sector to play a pivotal role in attracting tourists, with Tourism Minister Harin Fernando emphasizing that the government’s responsibility was restricted to ensure an enabling environment.

Tourism Targets

This year’s target for tourist arrivals in Sri Lanka is 1.5 million, a goal viewed by some as modest given the destination’s capacity and potential.

According to the latest tourism data, Sri Lanka had welcomed 1.3 million tourists by November, with India leading as the largest contributor with almost 260,000 arrivals, followed by Russia with 168,000 tourists.

The country plans to welcome 2.5 million tourists next year.

Free Tourist Visas

As part of a broader strategy to rejuvenate the tourism sector and achieve a target of 5 million arrivals by 2026, Sri Lanka announced issuing free tourist visas until March for visitors from seven countries — India, China, Russia, Japan, Thailand, Indonesia, and Malaysia.

The backdrop to these efforts includes last year’s wave of anti-government protests, beginning in April, triggered by severe shortages of food, fuel, and medicines. The country declared a state of emergency, facing what is considered its most significant economic crisis.

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season.

The 90 second advert sees Air New Zealand flight attendant Shanti Tucker battle through an airport and a host of obstacles – including rogue candy canes and a tongue in cheek experience with a mobility buggy – whilst trying to reunite a family with a lost gift.

In a press release to accompany the launch of the campaign, Air New Zealand’s Chief Customer and Sales Manager Leanne Geraghty says the action-packed film ‘demonstrates Air New Zealand’s commitment to creating unforgettable moments for its customers – especially during the busy Christmas season.’

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city.

As part of the campaign, which has been created by R&R Partners, Las Vegas Convention and Visitors Authority has launched an official petition on Change.org, proposing that ‘everyone in Las Vegas must be allowed to celebrate freely on February 11, 2024.’

You can view the petition here, which at the time of writing has 137 signatures.

As part of the campaign, an original track and music video has been released featuring Grammy-nominated artist Tobe Nwigwe and former NFL All-Pro wide receiver Chad “Ochocinco” Johnson. You can view the video below: 

“Las Vegas is built for celebration,” said Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA) in a press release. 

“People come to Vegas because they know that the excitement surrounding the game is just as important as the game itself. Whether they travel to watch the game in person or at a viewing party, fans know they will be surrounded by energy that is simply unmatched anywhere else in the world. As we prepare to welcome the Super Bowl for the first time, we are determined to show the world that when it comes to celebration, Las Vegas is in a category of one.”

When overdoing the celebrations at sporting events is usually discouraged, it is interesting to see Las Vegas take ownership of its status as the ‘home of Excessive Celebration.’

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho. 

The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared experiences of travel.

You can view the video below:

The campaign has been created to ‘underscore the beauty of human connections’, by emphasizing the strong familial bonds that are forged in unforgettable moments, said JW Marriot in a press release. 

“The ‘Stay in the Moment’ campaign focuses on the discerning luxury traveler who seeks well-being, mindfulness and profound connections－all the elements that speak to the spirit of the JW Marriott brand,” said John Toomey, chief sales & marketing officer Asia Pacific, Marriott International. 

“Lee Min-ho’s starring performance in the campaign video beautifully captures the JW Marriott experience, embodying the holistic and inspirational moments that shape our journeys and enrich our lives.”

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world’s largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix.

Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes Benz.

In the lead-up to the inaugural Las Vegas Grand Prix, a highlight of the 2023 Formula One World Championship, Race Week commenced on Wednesday with The Netflix Cup, marking the first live-cued content on the Exosphere, the 1.2 million LED lights on the exterior of the Sphere. This Saturday’s race will continue to see exclusive Sphere Studios content for the race.

Located along the race track, Sphere’s Exosphere will offer unique viewing angles, including an aerial perspective, ensuring an immersive experience for millions of F1 enthusiasts worldwide.

However, as a precautionary measure for drivers, race organizers have reportedly banned red, yellow, and blue from appearing across the Sphere’s exterior. These colors have been identified as distracting for drivers. It is not ideal for Google, whose logo features those exact colors, but the ban applies explicitly while the race is in action.

The integration of technology, sports, and marketing on such a grand scale is set to redefine the Grand Prix experience, according to Joel Fisher, Executive Vice President of Marquee Events and Operations for MSG Entertainment.

Beyond the color block across the 1.2 million LED lights on the exterior of the Sphere, all 20 drivers and their cars will be showcased, along with F1 helmets, creating a backdrop for fan photos. Fans can also look forward to seeing themselves featured on this gigantic screen, according to the organizers.

“This is the inaugural year for both Sphere and the Grand Prix in Las Vegas. We are ready to showcase Sphere to our global audience via F1 – both in person in Las Vegas and watching around the world – demonstrating the unparalleled technological and creative capabilities of the Exosphere,” said Fisher.

Hotel Indigo has launched a new program wherein residents in the US and UK who share a zip code, or postcode, with select Hotel Indigo’s are now able to “borrow” everyday essentials at no cost. 

The ‘Borrowed by Hotel Indigo’ program has been designed to ‘reignite the popular habit of lending to a neighbor,’ according to a release.

So starting this month, locals will be invited to borrow what a survey from the brand has revealed as the most commonly borrowed items, including coffee, tea, sugar and olive oil.

The initiative has taken inspiration from the brand’s latest marketing campaign, which has been created to position the brand as the ‘World’s Neighborhood Hotel’.

“When our hotels join a neighborhood, we become a part of the fabric of the community. We put it at the heart of everything, and we welcome the neighborhood and its people into our spaces – it’s how we create an authentically local experience for our guests. Everyone knows the adage of ‘borrowing a cup of sugar’ from your neighbor – with this program, we want to embody this idea of being a good neighbor and strengthen social connections with those inside and outside of our hotels,” said Carol Hoeller, vice president global brand management for Hotel Indigo.

The Tourism Authority of Thailand unveiled a new marketing campaign “Meaningful Relationship” at the World Travel Market event in London on Monday.

The heart of the campaign is to encourage tourists to create more than just travel memories, it’s about fostering connections with the people, communities, nature and Thailand itself.

In tune with evolving travel trends, Thailand recognizes the modern traveler’s inclination towards prioritizing experiences over ticking off bucket-list destinations.

The “Meaningful Relationship” campaign seeks to tap into this shift, inspiring travelers to form connections that transcend the ordinary and ultimately foster a bond with oneself.

The Film

The advertising film features tourists from Korea, France, and Portugal, showcasing the attractions of Kanchanaburi, Chumphon, Nakhon Phanom, and the vibrant metropolis of Bangkok.

Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, shared the campaign’s vision, stating, “The new ‘Meaningful Relationship’ marketing communication concept is designed to encourage travelers to engage in a meaningful connection, whether it is with themselves, the local people, the community, nature, or even with Thailand. When travelers form a relationship with the people they meet and the place they visit, they will have an opportunity to create lifelong friends, cherished recollections, and enjoyable moments.”

Moreover, December will also witness the launch of the “Thailand Always Cares” campaign, emphasizing Thailand’s commitment to ensuring a memorable experience for tourists.

Latest Tourism Figures from Thailand

Thailand’s ambitious goal is to attract 25-30 million tourists and generate THB 1.5 trillion ($43 billion) in revenue by the end of this year.

According to the latest available data, in the first 10 months of 2023 (January 1-October 31), Thailand recorded over 21.6 million arrivals and generated over THB 927 billion ($26 billion) in tourism revenue. The top five source markets being Malaysia, China, South Korea, India and Russia. 

The 2024 target is set at total revenue of THB 3 trillion ($84 billion) with THB 1.92 trillion ($54 billion) coming from the international market.

After granting visa free entry to Chinese tourists from September onwards, Thailand announced last week that it would grant visa-free entry to citizens from India and Taiwan from November 10 till May 2024.