Chinese Outbound Travel News

Outbound tourism from China has been a major force in the global tourism industry before the pandemic. In 2019, Chinese travelers made 155 million trips abroad and spent almost $255 billion, amounting to 14% of global tourism revenue. The number of total outbound trips from China is expected to surpass 200 million in 2023 and 365 million by 2030. This would mean a significant recovery and growth for the global tourism industry. Follow news about this below.

Tourism

Thailand Already Has a China Problem And Casinos Might Make It Worse

To gamble or not to gamble, that's Thailand's dilemma. Integrated resorts could boost revenue, but there's also the risk of losing Chinese tourists, a market already shrinking over safety worries.

Peden Doma Bhutia | 10 hours ago

A directional sign inside Heathrow Airport Terminal 2

Podcasts

London Heathrow's Closure, Accor's Loyalty Milestone and Airbnb's Chinese Travelers

Today's podcast looks at London's airport mess, Accor's loyalty expansion, and Airbnb's Chinese strategy.

Rashaad Jorden | 6 days ago

China's zero-covid policy has slowed the global tourism economy's recovery.

Short-Term Rentals

Airbnb Stopped Listing in China - But it Still Wants Chinese Travelers

Airbnb may have exited China’s domestic market, but it hasn’t walked away from Chinese travelers.

Christine Mao | 6 days ago

Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Liz Sinclair | 2 months ago

An Indian family at the Monkeyland Primate Sanctuary in South Africa.

Tourism

China and India Lead in Plans to Spend on Travel

Growing wealth in Asian markets, particularly India and China, are fueling a boom in outbound travel and it is crucial for travel businesses to understand these demographics.

Robin Gilbert-Jones | 2 months ago

A Korean Air Airbus A380 in the skies above New York JFK Airport.

Tourism

South Korea’s Trendy Getaway: ‘Travel to China After Work on Friday’

China’s visa-free policies go beyond travel convenience — they’re a strategic driver of the country’s inbound tourism rebound.

Christine Mao | 2 months ago

Tourism

Chinese Travel Agents See Full Outbound Recovery by 2025 — Exclusive

For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.

Peden Doma Bhutia | 2 months ago

Tourism

The New Chinese Traveler: Where They’re Going, How Much They’re Spending

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to adapt. The message: Stay agile to meet the demands of a market that is regaining its momentum and redefining its priorities.

3 months ago

Announcements

What You Can Expect at Skift Global Forum East

Skift Global Forum East is back in Dubai this month and it’s the place to be for anyone involved in Middle East tourism. This year’s lineup includes CEOs, industry pioneers, and innovators shaping the future of travel across the region.

Peden Doma Bhutia | 5 months ago

Crowded train station with large video advertisement boards in the background

Podcasts

Rental Supply Slows, Saudis' Chinese Push and Sustainable Travel Woes

Today's podcast looks at a slowdown in short-term rentals, a Saudi push for Chinese tourists, and why travelers don't prioritize sustainability.

Rashaad Jorden | 5 months ago