Articles tagged “marketing”

Destination marketers are looking for more ways to interact directly with visitors since suppliers like hotels, airlines, and travel agencies typically manage customer relationships. By partnering with companies that can deliver data and insights that accurately track visitation, destinations can better engage with real people who are a good fit for repeat business.

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.

As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.

As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning its strategy.

Imagine converting a roadside billboard that you paste up once a season to an electronic screen with real-time pricing and images. That's how to think about Google's upgraded search ads.

Visit Florida needs to communicate that many of the state's destinations and attractions are open for tourism while remaining sensitive to those still in the process of rebuilding.

Airbnb is going after Japan's domestic travelers, the largest part of the country's travel market. But it will take time to crack it.

With Indian arrivals to the U.S. on the rise, Louisiana is pulling out all the stops to win over these tourists. Think Cajun-meets-Asian vibes. Now, that’s a mashup!

Today's podcast looks at Moxy's tenth anniversary, Amtrak's counter-marketing, and Dubrovnik's efforts to fend off tourism hordes.