Articles tagged “marketing”

Hotels

Minor Hotels to Unveil Masterbrand and Unify 8 Chains on One App

Thailand's Minor Hotels is tired of running eight different hotel apps, and customers are tired of downloading them. Moving to an umbrella brand makes sense. The company can consolidate its tech, better recognize its most loyal customers, and drive more direct bookings.
Online Travel

Exclusive: Expedia Hires Brand Marketing Exec From Booking.com

Expedia has been heavily involved in sports marketing, and has been using influencers more frequently, all of which dovetails with the experience of the company's new senior vice president of brand marketing & creative.