Articles tagged “tourism campaigns”

With this campaign Malaysia is diving into a competitive Southeast Asian market dominated by hits like Thailand and Vietnam. The challenge? Standing out in a crowd of fan favorites.

India's foreign exchange earnings are up. Travel spending per tourist is up. But international tourists in India are still lagging behind pre-Covid figures by 10%.

With a goal of attracting 150 million tourists by 2030, where else would Saudi Arabia look if not to the world’s most populous country?

Seoul's betting big on K-pop's global pull, and it’s working. BTS’ Jin is fronting their latest tourism push, showing that K-pop’s influence isn’t just hype — it’s real economic power.

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace', with the aim of inspiring curiosity 'for every type of traveller.'

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian…

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.