Why Sri Lanka Needs to Tell the World It’s Open for Tourism
Photo Credit: Sri Lanka targets to welcome 1.55 million visitors this year. pixabay / vined mind
Skift Take
Sure, you may have the best tourism products, but what good is a destination if it doesn’t engage with its audience to communicate that?
Having battled political instability and economic crisis, a resilient tourism industry in Sri Lanka now waits for the government to do its bit to communicate to the world that the country is open to tourists.
But not exactly in the critical manner that was deployed by Sri Lankan Tourism Minister Harin Fernando at the recent ITB Berlin conference, where he called Maldives "boring," without much to offer to tourists, compared to Sri Lanka.
https://twitter.com/NewsWireLK/status/1634573177765650432?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1634769290737127424%7Ctwgr%5E15e74dd66722110e514ad3f149b8a416d47be2fb%7Ctwcon%5Es2_&ref_url=http%3A%2F%2Fedition.mv%2Fnews%2F27385Sri Lanka's last real tourism promotion campaign was 16 years ago.
Through March 13, Sri Lanka welcomed 264,022 visitors this year, with 53,838 visitors arriving in the first 13 days of March.
The country plans to attract 1.55 million visitors in 2023, a targe
