Articles tagged “sports tourism”

In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.

Saudi Arabia's 2034 FIFA World Cup promises to be a big moment for the kingdom, but it's already getting scrutiny.

The Los Angeles Olympic and Paralympic Games are still years away, but who can blame Delta for trying to make the most of its big-budget sponsorship deal?

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

Saudi Arabia hosting the IPL auction highlights its push to attract Indian travelers by linking with the country’s favorite sport. Could this also signal Saudi's interest in hosting future IPL tournaments?

More and more travelers are seeking play activities as a means for self-fulfillment, looking inward as a source of travel inspiration. Destinations that embrace entertainment, sports, and cultural tourism will be better positioned to attract both regional visitors and international travelers.

As Indians increase their travel spending, Australia is betting on love for cricket and sports to attract travelers.

Governor Josh Green sat down with Skift about his vision for Hawaii and Maui's future. Green wants to see Hawaii have more sporting events, fewer short-term rentals, and a more resilient Maui

Indian travelers want to experience live events. But India has a long way to go before it can fully monetize the potential of sports tourism.

At the Skift Global Forum in New York, we polled travel industry decision-makers to determine how they approach the rise of experiences, how they think about shifting traveler behaviors, and how technology impacts modern booking processes.