local communities Archives

News Blog

Thailand’s ‘Meaningful Relationship’ Campaign Romanticizes Tourism

The Tourism Authority of Thailand unveiled a new marketing campaign "Meaningful Relationship" at the World Travel Market event in London on Monday. The heart of the campaign is to encourage tourists to create more than just travel memories, it's about fostering connections with the people, communities, nature and Thailand itself. In tune with evolving travel…

Peden Doma Bhutia | 5 months ago

Tour Operators

How ‘No Footprints’ Empowers Communities in India With Travel Experiences

Indian travelers are increasingly looking for experiences that allow them to connect with local cultures, discover new learnings, and create lasting memories.

Amrita Ghosh | 8 months ago

Hotels

Hotel Cultural Managers Add Diversity and Community Engagement

Some hotels are hiring "culture managers" to broaden their community programming. It's a promising move, given the rising numbers of guests seeking local discovery and cultural tourism.

Carley Thornell | 11 months ago

Hotels

Hotels Go Local in Empowering Communities Through Art and Culture

As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.

Rashaad Jorden | 11 months ago

News Blog

Colorado Communities Passed Ballot Measures to Shift Tourism Marketing Dollars

Multiple Colorado counties and towns approved ballot measures on November 8 to shift lodging tax revenue—a key funding source for tourism promotion— toward local community initiatives. The passage of the measures underscore the Skift megatrend that communities are no longer spectators in travel. Ballot measures to increase lodging taxes to fund affordable housing and other…

Dawit Habtemariam | 1 year ago

Overtourism

Barcelona’s Firing of Its Tourism Chief Reinforces Why Engaging Local Communities Matters

Barcelona remains one of the clash points between the tourism sector and locals. Its next tourism chief will need to be a master at community relations.

Dawit Habtemariam | 2 years ago

Free Read

Tourism

Skift Global Forum Video: Bold & Boricua — Fueling Growth by Tapping Into Local Culture

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

Discover Puerto Rico + Skift | 2 years ago

Tourism

More Countries Seek Digital Nomads Who’ll Be Invested in Local Communities

Can nomad visas change the storytelling about beach and party destinations enough to attract long-term and culturally respectful visitors? We are about to find out.

Paula Krizanovic, Skift | 2 years ago

Articles tagged “local communities”